Social Media Strategies Summit

DECEMBER 14, 2023

According to HubSpot’s latest State of Marketing Report , producing and publishing content is the marketing strategy with the highest potential ROI in 2023. And not just because content marketing offers a great way to reach, engage, and convert audiences (as well as nurture loyalty). But, more impressively, exceptional B2C content unlocks a natural way to capture audience attention, seeing that the average person spends 7 hours and 34 minutes (per day) consuming digital media.

Content 221

Content Marketing Loyalty Collaboration 221

Social Media Today

DECEMBER 14, 2023

On Jan. 4, Google will begin limiting cross-site tracking for some users by restricting website access to third-party cookies by default.

Google 205

Google Sites 205

Jon Loomer

DECEMBER 15, 2023

Are blogs making a comeback in 2024? Some might say they didn’t go anywhere, but let’s be honest. Blogs have fallen down the marketing priority list in the past few years. I keep seeing marketers predict that blogs will be big in the new year. The argument the way I understand it is that people are losing trust in other forms of content. This is likely driven by how short-form video gurus have taken over social.

Engineering 160

Engineering Trends Video Types 160

Convince & Convert

DECEMBER 15, 2023

Gone are the days when SEO was important just for the SERP. User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. The millennials and Gen Z are among the top groups driving this change, and it’s projected to grow over time. If you’re growing your business and footprint online, this is the best time to understand social media SEO.

SEO 157

SEO Social Media Strategy Hashtag 157

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Sprout Social

DECEMBER 15, 2023

It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. It involves a hefty strategy of great content and consistency. In fact, without continuously engaging your Facebook audience, you may lose credibility, authority and brand loyalty, on top of your reach. If the concept of maintaining a steady stream of content seems daunting, don’t worry—you have the ability to schedule Facebook posts in one of three different methods.

Facebook 121

Facebook How To Publishing Analytics 121

Social Media Today

DECEMBER 11, 2023

Social media engagement is moving into more private spaces, which the platforms are now looking to better facilitate.

Platform 192

Platform Groups Groups Social Media 192

Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. Luckily, that’s where videos come in handy as the perfect medium to propel your ideas into the world, making the intangible sound compelling. However, sometimes the view counter isn’t ticking up as expected, and that awesome video you made is ultimately unhelpful in bringing your brand closer to your audience.

Social Media 153

Social Media Video Feed Feedly 153

Ignite Social Media

DECEMBER 11, 2023

If you’ve been following the social media landscape, you might remember Threads, the app from Meta designed to take on Twitter. Well, it seems like Threads has been making a comeback, and here’s why you should pay attention. A Threads Revival? Back in August, we conducted a study that revealed Threads had experienced a significant drop in usage and engagement shortly after its July launch.

Compete 101

Compete Energy Social Media Platform 101

Social Media Today

DECEMBER 14, 2023

Domo's latest report provides an updated glimpse of modern online activity.

Report 217

Report Activities 217

Jon Loomer

DECEMBER 11, 2023

One common point of confusion for Meta advertisers is Meta’s expansion of ad targeting. In some cases, advertisers don’t realize it’s possible at all (but is). In others, it’s completely unclear how much an audience was expanded. To make things worse, Meta has added new targeting features related to audience expansion that sound similar but are different in subtle ways.

Advertising 157

Advertising Comparison Conversation Report 157

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A beginner's guide to social media automation tools and getting automation right.

Social Media

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. Now it has become one of the longest running marketing podcasts in existence, dropping weekly episodes for over 11 years, recently reaching the milestone of 600 shows.

Brands 151

Brands Marketing Real Estate Collaboration 151

Amy Porterfield

DECEMBER 14, 2023

Listen on… Here’s how four Digital Course Academy students made over one million dollars in sales. I used to feel super nervous about sharing my big wins or […] The post #634: The Million Dollar Course Creators Club: Four Student Success Stories appeared first on Amy Porterfield | Online Marketing Expert.

Course 111

Course Marketing 111

Social Media Today

DECEMBER 10, 2023

Some handy prompts to help you align your ChatGPT outputs with your desired brand voice.

Training 207

Training How To Brands 207

Jon Loomer

DECEMBER 11, 2023

Targeting just doesn’t matter much anymore… Look, it pains me to say it. For a solid decade, my whole thing was microtargeting. It’s not that targeting doesn’t matter at all now, but most advertisers overvalue it. They cling to the past. This change is largely due to broad targeting. Not only intentionally going broad, but Meta often expands your audience whether you want it or not.

Advertising 147

Advertising 147

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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. How can you — a CEO, CFO, CMO, or other executive — tip the scale in your favor? Easy: be active on social media.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

The Realtime Report

DECEMBER 13, 2023

Think Twice Before Using Tepezza: Hearing Loss Can Be Permanent We perceive the world through our sense organs, and hearing plays a crucial role. When our hearing capacity is affected due to an internal issue or as an after-effect of any medicine, it impacts our lifestyle. Horizon Therapeutics USA Inc., an Ireland-based drugmaker, is facing lawsuits from patients for their drug Tepezza.

Pharmaceuticals 91

Pharmaceuticals Press Release Issues Study 91

Social Media Today

DECEMBER 11, 2023

Social media engagement is moving into more private spaces, which the platforms are now looking to better facilitate.

Platform 182

Platform Groups Groups Social Media 182

Jon Loomer

DECEMBER 9, 2023

Your ads budget may be the difference… I know that no one wants to hear this. You can do everything right. You select the right performance goal. You set up everything for complete and accurate attribution. Your ad copy and creative are amazing. But your budget impacts performance, too. Meta needs about 50 goal events per week per ad set to properly optimize.

Eventful 141

Eventful 141

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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Social Media

Bill Hartzer

DECEMBER 13, 2023

Confirm, a cutting-edge technology company co-founded by industry veterans Kirk Simpson and Peter Carrescia, has unveiled its latest innovation: a portable digital identity solution aimed at enhancing trust and security within online marketplaces such as the Facebook Marketplace. Confirm’s groundbreaking digital identity solution, ConfirmID, emerges as a game-changer in the evolving landscape of online trust and security.

Facebook 95

Facebook Authentication Startup Statistics 95

Amy Porterfield

DECEMBER 12, 2023

Listen on… Debunking the myth that you can make a “wrong decision”. When building your business, do ever worry if you're making the right decisions or if you're […] The post #633: How To Adopt My “No Wrong Turns” Mindset appeared first on Amy Porterfield | Online Marketing Expert.

How To 106

How To Marketing 106

Social Media Today

DECEMBER 15, 2023

Snapchat is the leader in consumer AR experiences, but can it compete in AR wearables?

Compete 202

Compete 202

Jon Loomer

DECEMBER 13, 2023

What’s the point of this? A few months back, Meta rolled out the Instant Form browser add-on. At the time, it seemed interesting. You can add a persistent button for an instant form when someone clicks an ad to your website. But let’s take another look… It is only available when you use the Leads objective with Website conversion location and conversions performance goal.

Questions 136

Questions Conversation Products 136

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Learn the 10 worst social media marketing mistakes and how to avoid them.

Social Media

Buffer Social

DECEMBER 14, 2023

LinkedIn carousels are a great content format for many reasons. First, the LinkedIn algorithm prioritizes this content format, probably thanks to the visual appeal and subsequent engagement. Much like Instagram carousels , they tend to be very appealing because they differentiate from the other types of content you might come across on your feed. 0:00 / 0:17 1× They also tend to perform quite well – I’ve only posted a few, but they tend to be one of my top-performing formats,

Examples 101

Examples LinkedIn Collaboration Case Study 101

Writtent Blog

DECEMBER 13, 2023

One of the biggest concerns businesses have about their websites–other than generating leads and making sales–is traffic. The more traffic you get, the more leads and sales you’ll eventually get. So the question is, how do you increase website traffic? There are a lot of tactics and methods you can explore, but experts like Marketing Sherpa and HubSpot agree that content marketing gives you the most bang for your buck.

Content 98

Content Hubspot Curation Case Study 98

Social Media Today

DECEMBER 10, 2023

Some handy prompts to help you align your ChatGPT outputs with your desired brand voice.

Training 202

Training How To Brands 202

Jon Loomer

DECEMBER 10, 2023

The campaign objective isn’t that important… Look, the objective has a purpose. It streamlines the campaign creation process by impacting the settings available in the ad set and ad. But many advertisers misunderstand what that selection means. If you pick the Sales objective, it doesn’t mean that your ads will be shown to people likely to buy from you.

Campaign 136

Campaign Advertising Buy Conversation 136

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Discover just how easy it is to boost SEO with social media.

Social Media

Buffer Social

DECEMBER 12, 2023

Since the first blog post was published and the first YouTube video was posted, content creation has evolved rapidly. It’s now treated as a legitimate business, with real earning potential for anyone with a smartphone and a willingness to share their creations. However, the ease of entry also means that anyone can become a creator, making it much harder to stand out and succeed.

System 89

System Content Fashion Template 89

Writtent Blog

DECEMBER 15, 2023

Thanks to the Internet, your ideal customers are looking for you and researching your products online. So how do you get their attention over the competition? Inbound marketing, of course. While you can use traditional marketing and advertising to find customers, the new style of marketing online is more efficient, more cost-effective, and customers actually like it.

Hubspot 94

Hubspot Marketing Wikipedia Knowledge Base 94

Social Media Today

DECEMBER 14, 2023

Now, you can feel more free to tune in to whatever spicy chats you want in the app.

Hosting 204

Hosting 204

Jon Loomer

DECEMBER 12, 2023

You probably don’t need to remove placements… There was a time when doing this made sense. The algorithm wasn’t that smart and some placements were a waste of money. But too many advertisers make it a habit of removing placements, regardless of the situation. They determined that the right-hand column, Audience Network, or Marketplace are low-quality and never work.

Advertising 128

Advertising Cost Conversation Issues 128

WebInKnow

DECEMBER 12, 2023

Publishing a book is the ultimate way to build authority and credibility in the marketplace. Your book can generate passionate fans of your work, lead to more business at higher fees, make raising VC funding easier, put you on the fast track for promotion, or launch a public speaking career.

Publishing 70

Publishing Brands Marketing 70