Jon Loomer
OCTOBER 30, 2023
It’s no longer a rumor. Meta is offering an ad-free subscription option for Facebook and Instagram to users in the European Union. Let’s dig into the following: Why subscriptions? Subscription details Potential advertising impact This could be a pivotal moment… Why Subscriptions? It would be easy to make assumptions regarding Meta’s motivations behind offering an ad-free subscription option.
Social Media Strategies Summit
NOVEMBER 2, 2023
Have you ever woken up in a blind panic because there’s a campaign going live tomorrow, and you forgot to schedule a post? Or logged onto Instagram while eating your dinner to check the engagement on your latest Reel ? For social media managers, being “always on” has long been a challenge of the job. But the appeal of being glued to a screen 24/7 is clearly fading.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Realtime Report
NOVEMBER 2, 2023
Multicultural & Inclusive Marketing: Why Retailers Must Embrace the Multicultural Majority America is on a fast march toward a multicultural majority, and businesses are challenged to develop the teams, tools, and strategies to adapt successfully. Derek Chew, CEO of Fullmoon Digital, explains how multicultural and inclusive marketing go hand-in-hand with DEIB to create winning commerce strategies. 2020 marked the official year that the generation of Americans aged 17 and under was a multicul
Social Media Today
NOVEMBER 1, 2023
Paying subscribers, whom X says are already verified as humans, can now verify that they are, in fact, humans.
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Jon Loomer
NOVEMBER 1, 2023
Meta has made some updates to ads budgeting that could be very useful as we head into the holidays and beyond. You may not have these yet, but they are actively rolling out and you should get access soon. In this post, we’ll cover the following updates: Daily Budget Flexibility Recommended Budget Increases Daily Budget Scheduling Let’s take a look… Daily Budget Flexibility Up until now, when you set a daily budget you might notice a message with a caveat… That message rea
The Social Media Hat
OCTOBER 30, 2023
Partnership Unpacked, Episode 45, with Greg Karelitz The post How One Of The Largest MarTech Marketplaces Achieves Scale w/ Greg Karelitz appeared first on The Social Media Hat.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Social Media Today
OCTOBER 31, 2023
The integration will make it easier for Salesforce users to manage their TikTok campaigns.
Jon Loomer
OCTOBER 29, 2023
Just because you built it doesn’t mean they’re comin’… Don’t build your house on rented land, they say. It’s not that simple. Having something you own is less than half the battle. You should have your own website. You should own an email list. You should own as much as you can. But you will rely heavily on platforms you don’t own. Google sends you traffic organically until they don’t.
Forbes Social Media
NOVEMBER 3, 2023
Rumored to be in the works for the past year, the initiative appears to have begun rolling out recently, with email solicitations being sent to potential buyers.
Oktopost
OCTOBER 30, 2023
In today’s business environment, the ability to discern and act upon a potential customer’s needs and desires can be transformative, enabling businesses to engage with prospects more effectively and convert them into loyal customers. For this reason, utilizing intent data has become a pivotal strategy for B2B revenue teams, as more of their budgets become dedicated to generating new business.
Advertisement
A beginner's guide to social media automation tools and getting automation right.
Social Media Today
NOVEMBER 1, 2023
Paying subscribers, whom X says are already verified as humans, can now verify that they are, in fact, humans.
Jon Loomer
NOVEMBER 1, 2023
This is a deep dive into Meta’s Attribution Setting. Here are some notes… WHAT IS THE ATTRIBUTION SETTING? This comes into play when using the Website conversion location (found when using the Sales, Leads, or Engagement objectives). It utilizes your pixel and a conversion event. By default, the Attribution Setting is 7-day click and 1-day view.
The Realtime Report
NOVEMBER 3, 2023
6 Ways Entrepreneurs Can Use Machine Learning to Grow Their Startup By: Jason Toy With the rise of artificial intelligence, entrepreneurs have been able to revolutionize how they operate and grow their businesses. One of the most substantial contributions has been various machine learning applications. Implementing machine learning allows entrepreneurs to compete with successful organizations without incurring high costs, make better business decisions, enhance productivity levels, and much more
Forbes Social Media
OCTOBER 31, 2023
Did you see a claim on social media this week that Hamas is holding 500 Americans hostage in Gaza? It’s gone viral, but it’s simply not true.
Advertisement
Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Social Media Today
OCTOBER 31, 2023
YouTube could be set to spark a new pushback against ad blocking software.
Jon Loomer
OCTOBER 28, 2023
Be wary of strategies that are easy to agree with. Ask yourself WHY people agree. Here’s an example… “You can’t be everywhere. Focus on one platform and be great there.” People love that advice. Those who are focusing on one platform now will agree. It doesn’t matter whether they’re having success with it or not yet. It validates their approach.
The Realtime Report
NOVEMBER 2, 2023
Jira Service Management vs Zendesk: Which Software Do You Need? Two significant names consistently emerge in the ticket management solution market: Jira Service Management vs Zendesk. However, directly comparing Jira and Zendesk isn’t entirely straightforward due to their unique strengths and focuses. Zendesk excels in providing a user-friendly ticketing system, making it an ideal choice for customer support teams.
Forbes Social Media
OCTOBER 29, 2023
Users on X who spread information that’s later corrected by Community Notes won’t be paid for engagement on those tweets, according to Elon Musk.
Advertisement
SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Social Media Today
OCTOBER 31, 2023
Some new additions to streamline your posting via social management platforms.
Jon Loomer
NOVEMBER 2, 2023
Check it out, Meta is rolling out Budget Scheduling… When you set a daily budget in the ad set or while using Advantage Campaign Budget, you may see this option for Budget Scheduling: “You can now schedule budget increases in advance based on certain days or times when you anticipate higher sales opportunities, peak traffic or other promotional time periods.
The Realtime Report
OCTOBER 31, 2023
The Meteoric Rise of Social Commerce: Staying Relevant in a Shifting Landscape With more than half the global population engaging with social media platforms, Social Commerce is growing exponentially. Derek Chew, the CEO of Fullmoon Digital, explains that agile marketing strategies that leverage Social Commerce have become mandatory for a brand’s success.
Audiense
NOVEMBER 2, 2023
Greetings, update enthusiasts! We've emerged from our autumnal hibernation with our latest product update. Brace yourselves for a fresh batch of what's new, what's improved, and what's brewing on the horizon!
Advertisement
Learn the 10 worst social media marketing mistakes and how to avoid them.
Social Media Today
NOVEMBER 1, 2023
Some handy pointers for your content approach.
Jon Loomer
NOVEMBER 3, 2023
We need to talk about this… If you’re an advertiser, you’ve probably seen an article recently about how Meta will be banned from behavioral targeting in the European Union within two weeks. I’ve had so many people send it to me. It sounds scary, and maybe there’s reason for concern. But it’s really tough to say for sure because it also feels like we aren’t getting all of the info.
The Realtime Report
OCTOBER 30, 2023
wordstream.com/blog/ws/2019/07/12/video-scripts blog.hubspot.com/marketing/how-to-write-a-video-script-ht blog.celtx.com/screenwriting-tips/ masterclass.com/articles/how-to-write-a-script indeed.com/career-advice/career-development/how-to-be-a-good-script-writer oneproductions.
Sprout Social
OCTOBER 31, 2023
Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach. I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing retur
Advertisement
Discover just how easy it is to boost SEO with social media.
Social Media Today
OCTOBER 30, 2023
Meta's developing a new process that would enable users to create a custom AI chatbot.
Jon Loomer
NOVEMBER 1, 2023
Back in January, this feature disappeared. Then it returned very briefly, only to disappear again. Hopefully this time, conditional formatting is back for good. When you create a custom ad report, either click Format on the right… …or click the triangle arrow for a specific column and select Format there. Conditional formatting allows you to assign colors or color scales to your column formatting based on your results.
Hootsuite
OCTOBER 30, 2023
We don’t just do social media experiments to kill time over here at Hootsuite HQ: we do them to serve the people. So when one of our readers asks us to figure out how many hashtags to use for Reels, we get to work. Reels continue to be one of Instagram’s top-performing formats … but there’s no harm in getting a little hashtag help to reach even further, right?
Sprout Social
NOVEMBER 2, 2023
Do you know what your customers see and do before they purchase from you? They see your ads, interact with you on social media and explore your website before they buy. All these interactions—from the first ad impression to every “Please help” DM customers send—define your customer journey. To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage.
Social Media Today
NOVEMBER 2, 2023
A heap of new testing and insight options for Facebook Reels.
Expert insights. Personalized for you.
194 
Let's personalize your content