Sat.Jul 17, 2021 - Fri.Jul 23, 2021

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Tips For Creating a Social Media Strategy for Your Business

The Realtime Report

Tips For Creating a Social Media. Strategy for Your Business. Social media’s popularity can be both a blessing and a curse for marketers. Its popularity means that you always have access to a massive pool of potential customers, but it also means that you have to compete with many other companies also trying to reach the same people. Social media is now a staple for businesses of all sizes, so it can be difficult to stand out.

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TikTok Ads See Higher Emotional Response, According to New Report

Social Media Today

The data shows that TikTok can drive significantly higher mental response rates, in terms of both memory and subsequent action.

Report 214
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13 Steps to Building and Monetizing an Online Community

Audiense

Creating an online community and building it to the point where it offers that value is work. For anyone putting that work into a community, you need to figure out how to translate that value into actual dollars. Once you’re confident that you’re ready to start making money, you need to figure out how to start monetizing. There are a few main methods to consider.

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De-platform The Disinformation Dozen

Forbes Social Media

A very small number of anti-vaccine activists are responsible for most of the harmful misinformation on the web. They are killing people, and it's time to shut them down.

Platform 145
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How different generations use social media: A complete guide

Sprout Social

Social media usage is on the up and up. Our Sprout Social Index™ 2021: UK & Ireland Edition report found 76% of consumers have used social media more in the past year, and 63% have bought from it. Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales. Success on social media starts with defining your target audience.

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TikTok Launches New 'Spark' Ads Which Enabled Brands to Tap into Trending Organic Content

Social Media Today

The process provides another ad option to help reach the TikTok community, which could be particularly beneficial for some brands.

More Trending

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How to Find Instagram Influencers that Work for Your Business

Hootsuite

The world of social media is an ever-changing landscape. You can’t just create a profile and expect to grow your following organically. That’s why many businesses are turning to influencers for help in building their audience on Instagram, Facebook, Twitter, or other platforms. In the last few years, it’s become more common for brands to partner with influencers, especially on Instagram.

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Rick Haring on the Value of Risk-Taking and Failure

Oktopost

Rick Haring, Vice President, Marketing & Communications Americas with International SOS takes the hot seat today. Listen to the podcast: For more thought leadership on risk-taking in B2B marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn. Watch the Recording: Want to hear more from renowned marketing leaders?

B2B 118
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Google Adds New Search Result Explainers, Which Outline Why You're Seeing Each Result

Social Media Today

The explainers provide more context around how Google decides what results to show you in response to search queries.

Google 218
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Good, Better, and Best Strategies for Customer Service on Social Media

Ignite Social Media

Now that you have learned if your brand is ready for customer service on social media , it’s time for part two. Our team of Community Managers has created 3 tiers from Good to Best to help you determine what level of customer service on social media best fits your business strategy. We will work from Good to Best, showing you the bare minimum of what you should have when offering customer service on social channels to everything that would make you stand out from the rest.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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#386: Branding Vs. Marketing (& Why It’s Important To You) with Ryan Holtz

Amy Porterfield

Getting Lost Online? Start With Your Branding Branding can seem like the online marketing equivalent of a Birkin bag… …you’ve heard of it, you’re not totally sure what it is, but it seems like all of the big names are into it. And I’m with you. Branding felt like a “nice to have” and I […]. The post #386: Branding Vs. Marketing (& Why It’s Important To You) with Ryan Holtz appeared first on Amy Porterfield | Online Marketing Expert.

Brands 111
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IoT Device Management: What It Is and Fundamentals

The Realtime Report

IoT Device Management: What It Is and Fundamentals. In today’s world of connected devices and smart technology , many people have heard of the Internet of Things. However, many do not really have any real knowledge of what it is and what is involved – for instance, IoT device management. Well, IoT is all about connected devices, which is something that individuals and businesses rely on these days.

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Snapchat Launches New 3D Bitmoji, Another Step in its Digital Fashion Push

Social Media Today

The new characters will provide more opportunity for customization, which could open up new opportunities for brand tie-ins.

Fashion 211
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What is Social CRM and How to Make It Work for You

Oktopost

B2B marketing campaigns tend to be more like a marathon than a sprint. Finding success at the end of the long B2B sales cycle means knowing your customer and meeting them where they’re at, which is why Customer Relationship Management tools are so essential. With a CRM, you can collect and analyze customer data to gain insights that allow you to make data-driven decisions about how to guide your buyers further down the sales funnel.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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5 Ways Businesses are Revolutionizing the No-Contact Shopping Experience

Pixlee

Even before the pandemic hit, businesses all over the world were revolutionizing the way we shop. Online shopping was step one. Next up? An increase in no-contact shopping experiences. The rapid development of artificial intelligence, virtual reality, and the introduction of social distancing accelerated the expansion and adoption of technologies like Amazon’s, where consumers can buy products without physically interacting with employees.

UGC 98
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9 Skills Healthcare Practitioners Need in Today’s World

The Realtime Report

9 Skills Healthcare Practitioners. Need in Today’s World. Like most professions, “hard skills” aren’t sufficient when it comes to propelling your career to new heights and improving your workplace performance. Employees are encouraged to bolster their “soft skills” alongside, making them valuable to potential employers. Similarly, healthcare practitioners can’t merely rely on acquiring exceptional academic credentials or field-relevant training.

Skills 91
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LinkedIn Adds New, Free Certification Courses to Help Showcase Your LinkedIn Marketing Knowledge

Social Media Today

The courses take you through all of LinkedIn ad and marketing tools, and provide a good level of base knowledge in how its systems operate.

Course 195
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More Than 200 Facebook Groups Have Been Actively Circulating Coronavirus Vaccine Misinformation

Forbes Social Media

Facebook has downplayed its responsiblity in combating the misinformation. But new research shows conspiracy theories and other anti-vaccine content currently being distributed to more than a half-million users.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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6 Ways to Boost Your Content Engagement in 2021

Pixlee

Let’s face it: nobody likes boring content. If I don’t grab your attention now, there’s a chance you’ll click off the content. That’s the power of content engagement, or the lack thereof, as you might say. . Low interaction across web pages is a problem common to many businesses. You put time and energy into developing “top-shelf content,” but your audience is just not where you want them to be.

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The Biggest Challenges Facing US Businesses This Summer and How You Can Prepare for Them

The Realtime Report

The Biggest Challenges Facing US. Businesses This Summer and. How You Can Prepare for Them. It seems like every business has faced more than its fair share of challenges since March 2020. Now that the news is getting a little better every day, it feels a little gloomy to be talking about what kind of problems business owners can still expect to face in the months ahead.

Issues 91
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Twitter Posts Steady Increases in Users and Revenue for Q2, with Good Growth in Ad Spend

Social Media Today

Twitter's performance numbers are strong, showing that it is moving in the right direction on several fronts.

Twitter 214
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Rhett And Link Are YouTube Legends. Now They Want To Be Investors, Too.

Forbes Social Media

They plan to use their $5 million fund to buy stakes in up-and-coming social media stars, becoming the latest to put money into the burgeoning creator economy.

YouTube 100
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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How To Integrate Influencer Marketing With Email Marketing

Pixlee

One of the core social media marketing tactics businesses rely on is influencer marketing. By creating authentic relationships with individuals who hold sway over a large group of consumers on social media, brands can harness their target audiences in a way they’ll trust. After all, influencer marketing is the fastest-growing channel for customer acquisition, and 76% of marketers consider influencer engagement effective in garnering customer loyalty.

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Technical Support Outsourcing: Pros And Cons

The Realtime Report

Technical Support Outsourcing: Pros And Cons. The practice of technical support outsourcing is to contract with another business to take care of a particular task. Due to the evolution of IT instruments, outsourcing has gained new recognition after dating back to the 1950s. Over the past few years, many international companies have shared their experiences of procuring customer support services from offshore and their own countries.

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Facebook Partners with Coursera on New Digital Skills Training Initiatives

Social Media Today

The new initiatives will provide additional training opportunities for those looking into emerging areas.

Training 217
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UK Considers Criminalizing Cyberflashing And Internet Pile-Ons

Forbes Social Media

The UK's Law Commission, responsible for reviewing legislation, is calling for more specific laws governing cyberflashing and 'pile-on' harassment.

Review 98
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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How we’ve built and evolved our habit of giving back at Buffer

Buffer Social

In 2020, it was more important to us than ever to support small businesses and non-profit organizations. There are so many organizations offering essential services to their communities, and we have felt so lucky to be able to support them while continuing to support our own customers. We always want to give back each year — the amount might change, depending on our profit, but we’ll always give back.

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9 Skills Healthcare Practitioners Need in Today’s World

The Realtime Report

9 Skills Healthcare Practitioners. Need in Today’s World. Like most professions, “hard skills” aren’t sufficient when it comes to propelling your career to new heights and improving your workplace performance. Employees are encouraged to bolster their “soft skills” alongside, making them valuable to potential employers. Similarly, healthcare practitioners can’t merely rely on acquiring exceptional academic credentials or field-relevant training.

Skills 91
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Twitter Looks to Improve its Recommendation Systems by Asking Users to Up and Downvote Replies

Social Media Today

Users in the test are seeing up and downvote buttons on their replies - but it's not exactly what you think.

System 208
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Indonesia’s Tech Pioneer Raises $1.5 Billion Through IPO To Battle ‘E-Commerce War’

Forbes Social Media

Bukalapak is set to become Indonesia’s first tech unicorn to list on its stock exchange, but profitability is still nowhere in sight.

List 100
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How I Saved 250 Hours Using TextExpander

WebInKnow

TextExpander is a software plugin that I use every day when I write. The app takes strings of text that I use often and generates them using shortcuts, so I don’t have to type them each time. These “snippets” in TextExpander lingo save me time and allows me to focus on the important parts of my writing.