Social Media Today
OCTOBER 6, 2020
Are marketers successfully using small/niche platforms (such as Reddit, Twitch and Quora) to build communities, engage audiences and advertise their brand? We asked our readers for answers. Here's what we learned.
Jon Loomer
OCTOBER 3, 2020
When you run ads, it’s important that you understand how they will display depending on the placement. You should understand image and video specs and character limits, among other things. When you select placements in your ad set, Facebook displays some basic requirements. Facebook also provides a resource that lists out all of the minimums, maximums, and other requirements associated with each format and placement.
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agora pulse
OCTOBER 6, 2020
You’ve had your social media marketing agency for a while. But now, it needs a little power boost. Check out our tips for experienced social media managers who want to energize their agencies. Recently I published a detailed guide on How to Start a Social Media Marketing Agency: Step by Step. Many readers tweeted, and one resounding question was: What if I already started my agency but it’s not really getting attention?
Oktopost
OCTOBER 25, 2020
We’ll just come right out and say it: Social media marketing isn’t for the faint of heart. It requires bright people with diverse skill sets and backgrounds to come together and fight against some of the most mysterious algorithms on the planet. So on the season finale of Stuff You Should Know About Our Changed New World , Oktopost ‘s original podcast show, host Colin Day, Managing Director EMEA at Oktopost insisted on putting me in front of the mic, as our Director of Social Strat
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Hootsuite
OCTOBER 19, 2020
How many times have you had to direct your Instagram followers to the link in your bio so they can access the latest content or resource that you want to share? First, you need them to read your Instagram Story, put in the extra effort of heading to your profile, and then actually click on your link. That’s where the Instagram swipe-up comes in. Engaging your followers is much easier when you can use Instagram’s swipe up feature to add a link right to your Instagram Story.
Sprout Social
OCTOBER 1, 2020
If you’re still on the fence about social media advertising, we get it. Research shows that one of the top goals for marketers is increasing brand awareness, which is why more and more brands are achieving this with a paid social presence. That’s because social media has become the go-to place for consumers to research and purchase products.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Jon Loomer
OCTOBER 30, 2020
If you manage Facebook ads for others or have an agency manage your ads, the sharing of assets in Business Manager is critical. The proper people need access to accounts including Facebook pages, Instagram business profiles, WhatsApp accounts, and more. Previously, we discussed how to add Business Manager users (people, partners, and system users). Now, let’s go through the steps of adding some of these accounts to Business Manager so that those people can manage them.
agora pulse
OCTOBER 8, 2020
Instagram can be one of the most powerful tools for selling products and services—if you know how to stand out from the crowd. These tips will show you how to sell on Instagram successfully. Did you know that as this writing, Instagram has over one billion active monthly users? Yes, billion. Instagram now is a global marketplace, and in the U.S. alone, 37% of adults use Instagram.
Oktopost
OCTOBER 19, 2020
Life’s too short to manually upload all your content to social media. Our enterprise customers share a LOT of content every day, and often the same posts go to multiple profiles on each social network. Over the years, we rolled out many features to help marketers stay productive and optimize SMM workflows. Today, we’re excited to announce yet another amazing tool that will save you tons of time – AI Message Generator.
Hootsuite
OCTOBER 15, 2020
Inclusive design may seem like the domain of UX designers and web developers. But social media marketers can practice it, too. Several social platforms have made recent accessibility updates. Automatic captioning is available on Facebook Live and Instagram IGTV. After the inaccessible introduction of voice Tweets, Twitter established two accessibility teams and plans to roll out automated captions by early 2021.
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A beginner's guide to social media automation tools and getting automation right.
Sprout Social
OCTOBER 8, 2020
There comes a time in every marketing professional’s career where you are just fresh out of ideas. Everything you think of has been done or doesn’t fit your brand. Your content well is empty and it’s time to replenish it. The good news is that this is preventable if you set up and enforce a content ideation and development process. Ideation can be ongoing or scheduled.
Social Media Today
OCTOBER 9, 2020
YouTube is testing a new process which would enable creators to tag and track all products in their video clips, essentially turning YouTube into a major product showcase.
Jon Loomer
OCTOBER 17, 2020
If your business has an active Instagram presence, you can leverage the engagement your account gets by creating an Instagram account custom audience for Facebook or Instagram ad targeting. First, you can’t do this with personal Instagram profiles. It needs to be either an Instagram Business Account or an Instagram Creator Account. Click the links below to learn more: Convert to an Instagram Business Account.
Forbes Social Media
OCTOBER 14, 2020
The social media giant said the accounts, which were retweeted or mentioned 265,000 times, researchers found, violated its policies on spam and platform manipulation.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Oktopost
OCTOBER 28, 2020
It’s been a minute since we updated you about improvements to Oktopost’s Advocacy Board. So here are a couple of good ones! Board filters. If your employee advocacy board is anything like ours here at Oktopost, you have lots of good content to choose from. As an active advocate myself, I can confirm – finding posts on a specific topic you want to bring up to your audience might take some scrolling.
Hootsuite
OCTOBER 27, 2020
More than 4 billion people around the world now use social media each month, and an average of nearly 2 million new users are joining them every day. The world is spending more time on social media too, with the typical user now spending roughly 15 percent of their waking life using social platforms. However, social media isn’t the only aspect of digital that’s delivering impressive numbers.
Sprout Social
OCTOBER 14, 2020
You don’t have to look hard to find an up-and-coming brand ambassador program on social media. That’s because modern companies are looking to reach customers beyond traditional ad campaigns. With the growing popularity of unfiltered content and “everyday” influencers, brands are looking to build relationships with satisfied customers who can advertise for them.
Social Media Today
OCTOBER 22, 2020
Snapchat has added some new options to its Snap Camera scan capacity, with users now able to get additional product information by scanning a bar code on an item.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Jon Loomer
OCTOBER 17, 2020
If you create and promote a Facebook event from your page, it’s important to engage, remind, and re-engage those who showed interest in it. One way to do this is by running ads targeting Facebook event custom audiences. Let’s take a closer look… Overview of Events. First, let’s talk briefly about Facebook events. You can create an event from your Facebook page.
Forbes Social Media
OCTOBER 10, 2020
China knows more about short videos and virality than the rest of the world combined: they have a highly competitive, well-financed ecosystem, with a huge market, and a fundamental characteristic: a one-way power relationship with the Chinese government.
Oktopost
OCTOBER 14, 2020
Approached by Google to mentor start-ups and now sharing their growth hacking expertise on our podcast, Stefanie Amini and Melanie Amini , the co-founders of Gossip Media guide the conversation on this episode of Stuff You Should Know About Our Changed New World , Oktopost ‘s original podcast show. And no, you are not reading double! These marketing gurus are identical twins with a long standing career in building start-up marketing strategies and helping larger organizations “th
Hootsuite
OCTOBER 13, 2020
Imagine your business just released a product and everyone is talking about it on social media. There are thousands of Instagram posts, Facebook posts, and tweets. There is seemingly no end to the chatter. But is it positive or negative? You need more context. Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Sprout Social
OCTOBER 12, 2020
As social marketers, we spend a lot of time focused on content marketing conversion. It’s how leadership measures results, even as marketers we know that conversion is just the desired end result and not the whole journey. In order to reach the finish line, we have to guide our audiences from being unacquainted with our brand to awareness, and from awareness to consideration.
Social Media Today
OCTOBER 31, 2020
The team from Clario has created a listing of the personal data that some of the world's most popular apps collect, and how they match up against each other.
Jon Loomer
OCTOBER 7, 2020
Video is big on Facebook. Not only is video popular and engaging, but Facebook prioritizes it in news feeds. If you’re utilizing videos, you need to create Facebook video engagement custom audiences. Understand that this isn’t just about video ads. You can create organic videos or use video in ads, it doesn’t matter. But you need to take advantage of the ability to target and exclude the people who watch your videos.
Forbes Social Media
OCTOBER 19, 2020
TikTok has ramped up restrictions on content from the far-right conspiracy theory, following moves from Twitter, YouTube and Facebook ahead of the election.
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Likeable
OCTOBER 7, 2020
In our opinion, the best way to find your brand’s voice and keep it consistent is to create a social media style guide. This is a living document that goes over, in detail, your brand’s voice, tone, and style for social media. . You might find yourself saying: “We already have a corporate style guide!” And corporate style guides are great, but the way your brand speaks and carries itself on social shouldn’t be the same as in other marketing.
Hootsuite
OCTOBER 7, 2020
Maybe you want your followers to sign up for a free trial, download a PDF template, head over to your landing page, or pick up the phone and call. Whatever it is, you need a call to action (CTA). If people always did what we wanted them to do, I would have somebody rubbing my shoulders right now and gently hand-feeding me popcorn. (This imaginary person has three hands.).
Sprout Social
OCTOBER 15, 2020
Your business’s health and longevity means keeping a watchful eye on the public perception of your brand. There are more ways than ever for your audience to talk about you, but luckily, it’s never been easier to track your brand mentions through online brand monitoring and have a comprehensive understanding of how people feel about your brand.
Social Media Today
OCTOBER 6, 2020
Are you thinking of ways to earn money with your Instagram account? The following tried-and-tested ways can help you earn a fortune with your Instagram account.
Jon Loomer
OCTOBER 16, 2020
Targeting strategy is an important aspect of finding Facebook advertising success. Which group of people do you target? How do you find those who are most likely to act on your ads? One solution is Audience Insights. These are the powerful things that you can discover with Audience Insights. When you learn more about prospective targeting groups, you can apply this information to further refine your messaging and ad targeting.
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