Jon Loomer
DECEMBER 1, 2021
How did your advertising campaign perform? Part of the battle is knowing which Facebook ads metrics actually matter. I’m often asked about what I care about. Facebook does a good job of surfacing metrics that are relevant to your objective, but that’s not good enough for me. You can customize your columns in Ads Manager to include the metrics you care about most.
Janet Fouts
DECEMBER 9, 2021
Each of us has our own unique values, purpose, and desired direction, but often exactly what they are can be elusive. That’s why it’s useful to have a personal mission statement—something which gives us clarity about how we want to live our lives and ultimately achieve personal fulfillment and well-being. Writing a mission statement can help us get clear on our values and better understand whether we are spending our time in the best ways.
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Social Media Today
DECEMBER 1, 2021
Meta's messaging integration plan, including universal messaging encryption, continues to spark fierce debate among privacy advocates and law enforcement groups.
Ignite Social Media
DECEMBER 20, 2021
This year was huge for the Apple TV+ show Ted Lasso , which dropped a successful second season over the summer, pulled in seven Emmys, including the Emmy for Outstanding Comedy Series, and just released a surprise holiday stop-motion short called “ The Missing Christmas Mustache.”. If you haven’t tuned in yet, it’s a delightful show about an American football coach named Ted Lasso who’s hired by an English soccer (football!
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The Realtime Report
DECEMBER 14, 2021
Digital Resolutions: Ring in The New Year with These 12 Tips for Establishing Healthier Family Media Habits In 2022. With another challenging year coming to a close, now is the perfect time for parents and children to come together, take stock of all the lessons they’ve learned, and share their goals for the future. Cutting down on screen time is a common resolution in modern households, but it’s one that’s easier said than done, especially with the COVID-19 pandemic continuing to upend routines
Audiense
DECEMBER 9, 2021
Marketers must stop calling gamers “gamers” and learn how to segment audiences properly, according to David Boyle, director at Audience Strategies. Boyle, who in the past has used his expertise to help musicians like David Guetta and Pink Floyd reach new audiences, was speaking at Most Contagious UK and US over the last two weeks. Interested in hearing what Boyle has to say?
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Hootsuite
DECEMBER 16, 2021
Newsflash! Posting on social media doesn’t have to take you all the time in the world. Cross-posting is fast becoming a go-to tactic by savvy social media marketers to save time and resources when scheduling social posts. Whether you’re looking to cross-post from Facebook to Instagram or Twitter to Pinterest, understanding the value of crossposting is the first step in introducing the method to your social media management plans.
Social Media Today
DECEMBER 2, 2021
LinkedIn's developing new processes to help marketers maximize their campaigns amid evolving data tracking restrictions.
Ignite Social Media
DECEMBER 7, 2021
Your social media synergy is about to level up! Instagram now allows creators to collaborate on posts and reels by sending an invitation to fellow creators or brands, thanks to this new feature called “Collab”. But before you read along, make sure your app is updated to the latest version, and aside from this feature, here’s a round-up of all new Instagram’s newest features.
The Realtime Report
DECEMBER 17, 2021
New Report: E-Cigarettes in Kid-Friendly Flavors Remain Widely Available Three Months After Deadline for FDA Action. Three months after a court-ordered deadline for the U.S. Food and Drug Administration to decide what e-cigarette products can stay on the market, FDA delays have left e-cigarettes in kid-friendly flavors widely across the country, according to a new report released by the Campaign for Tobacco-Free Kids.
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A beginner's guide to social media automation tools and getting automation right.
Audiense
DECEMBER 9, 2021
If there was one word to describe our year, it would be ‘update’. We could have said ‘fast’, ‘innovation’, ‘collaboration’, and these are all great ways to define Audiense’ 2021. From the outside it might not look like much has changed, but when you take a closer look, you’ll notice so many improvements, additions, and new directions that we’re taking the platform.
Jon Loomer
DECEMBER 15, 2021
The Facebook Conversions API has been a popular topic for the past year or so. While most marketers understand that they need it, most misunderstand the reason why. Let’s clear up the following: What the Facebook Conversions API is. Why it’s important. Whether it’s helpful for iOS 14 data loss. How to get it set up. Let’s go… What is the Facebook Conversions API?
Hootsuite
DECEMBER 8, 2021
Most businesses have come around to the idea that social media marketing can have immense value for their brand. Unfortunately, businesses aren’t always sure what that value is. That’s where social media goals come in. If making compelling social media content is your specialty, it can be intimidating when you have to translate business speak into social marketing.
Social Media Today
DECEMBER 10, 2021
Places mentioned will highlight specific locations within the video description, providing a more visual connection to those links.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Sprout Social
DECEMBER 7, 2021
If there’s anything 2021 proved, it’s that a lot can happen in 12 months. Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. Now, people across organizations are realizing that the role isn’t just drafting and scheduling—it’s creating internet culture.
The Realtime Report
DECEMBER 21, 2021
Unique NFT Auction Launch: Buyers Will Become Digital Art Co-Authors. The Art Value initiative, a perennial art project, exploring the concept of ‘numbers as art’, has started selling NFTs (non-fungible tokens) via a unique-concept auction, where the highest bid becomes the content of the token. The artwork’s price becomes the subject matter of the piece, making each work one of a kind.
Audiense
DECEMBER 10, 2021
Data Stories: Leaders at Work is a weekly podcast brought to you by Audiense. Hosted by Rahul Jerome, founder of insight-intelligence.com , the series captures personal anecdotes and career highlights from some of the most talented and brightest minds in the research and insights industry.
Jon Loomer
DECEMBER 20, 2021
Inspired primarily by the negative reporting impact resulting from iOS 14-related changes in 2021, Facebook advertisers are searching for ways to verify and uncover conversion results. One approach is using URL parameters. I wrote a tutorial previously about using Dynamic URL Parameters with your Facebook ads for this purpose. Today, I want to walk through an example of it in use.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Hootsuite
DECEMBER 6, 2021
There are few methods more reliable in growing an Instagram following than running a contest. Instagram giveaways create interactions with your existing audience while drawing in countless new views and followers. They’re a tried and true way to drive engagement in a way that Instagram’s algorithm can’t help but notice. Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear.
Social Media Today
DECEMBER 13, 2021
The overview provides some key insights into what works on TikTok, and the opportunities for a growing range of businesses.
Sprout Social
DECEMBER 13, 2021
Duolingo’s TikTok has become a phenomenon. Just a couple months ago they were at 100,ooo followers…now they have 1.7 million. Not to mention 7 million likes and a 19% engagement rate. Best of all, TikTok is having a tangible impact on their business. Duolingo has skyrocketed to the #1 education app in the Apple App Store. Many may be tempted to call Duolingo’s success a fluke.
WebInKnow
DECEMBER 7, 2021
When you can buy most anything you want online, the retailers who serve us seem interchangeable. But they don’t have to be. Recently I placed my first order with Sweetwater , a music instrument and pro audio retailer, and was amazed by how well they treated me.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Audiense
DECEMBER 3, 2021
Data Stories: Leaders at Work is a weekly podcast brought to you by Audiense. Hosted by Rahul Jerome, founder of insight-intelligence.com , the series captures personal anecdotes and career highlights from some of the most talented and brightest minds in the research and insights industry.
Jon Loomer
DECEMBER 13, 2021
I want you to turn away business. That may seem insane. But, if you are selective about your clients, you will be grateful later. The clients you work with can set you up for Facebook advertising success. Or, of course, failure. You want clients who make your success more likely. In some cases, that success will be an uphill battle, if not impossible.
Hootsuite
DECEMBER 15, 2021
Like in the fashion world, TikTok trends come in and out of style, fast. Something that seems eternally cool one moment can be obnoxious the next — like, say, wearing fedoras or Kreepa’s “Oh No.” Every second, new trends are emerging, and old ones are dying. It’s the circle of life. So how do we keep up with the latest TikTok trends? How do we stay hip?
Social Media Today
DECEMBER 9, 2021
The next stage of immersive digital connection is coming, with Horizon Worlds now available to all VR users in the US and Canada.
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Discover just how easy it is to boost SEO with social media.
Sprout Social
DECEMBER 15, 2021
With over 1 billion monthly active users , TikTok has quickly become one of the largest social media platforms in the world. What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. In this article, we’ll show you why TikTok should be an essential part of your social media marketing strategy.
WebInKnow
DECEMBER 13, 2021
The way most marketers operate is by making stuff up. They sit in nice comfortable offices and imagine what interests buyers and then create “copy” and “campaigns” typically with the help of equally clueless agencies. But a focus on buyer personas helps eliminate this behavior.
Audiense
DECEMBER 1, 2021
Successful Twitter marketing strategies begin with a robust content plan, and what better way to make your content fun than to have a contest or giveaway. Not only do they add some excitement into the mix, but they are also a really simple way to engage your audience. There’s no need to overcomplicate Twitter contests. Start by considering what your brand wants to achieve, whether that’s increasing brand awareness or gaining more followers, and then you can plan your approach from there.
Jon Loomer
DECEMBER 29, 2021
Do not underestimate the connection between goal-setting and performance. Just as importantly, know that you must spend time assembling a routine that will help you reach those goals. I’ve had a hot and cold relationship with goal-setting during the life of my business. Early on, goals motivated me. I set lofty goals, and I consistently reached them.
Hootsuite
DECEMBER 15, 2021
It’s one thing to know in your heart that you’re a social media whiz: it’s another to be able to prove it. Which is why social media analytics are so critical to any successful campaign or brand strategy. Data keeps you on track to achieve your social media goals, proving what’s working and — just as importantly — what’s not. Read on to dig into how to track social media analytics and social post analytics, and why these numbers are key to unlocking your engagement and reach.
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