December, 2011

Trending Sources

Looking Back on the Year of the Panda: Google Algorithm Changes

Techipedia: Tamar Weinberg

This last year Google brought a large number of algorithm changes to the table.  Although these changes helped increase traffic and rankings to many large corporations such as YouTube and eBay, it hurt a large majority of small businesses. One minute their tactics were working; the next minute they must change their approach entirely. The launch initially impacted 12% of U.S. Like this post?

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Once upon a time, I Believed in the Fairytale of Klout


Klout has made some dramatic changes in the past few weeks, which has led the Social Media ecosystem to ask many questions about Klout’s brand credibility and business agenda. Many are left feeling as if Klout was one Fairytale Gone Bad. For a few weeks, the Klout team cloaked themselves in a barricade of silence. To me, Klout has become the Tale of the Mad Scientist. 1. KLOUT TRANSPARENCY.

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Six important shifts for social media in 2012

Dave Fleet

It’s hard to believe we’re about to tick over to another calendar year. So, as usual, I got to thinking about the shifts I think companies need to make in their social media activities in the next year. Here are six shifts I hope to see in social media use by business in 2012. Better objective-setting. My hope is that this will continue in 2012. More effective measurement.

Six Skills Every PR Pro Needs

Spin Sucks

If you missed it a few weeks ago, the New York Times  wrote a piece about redefining public relations. You see, the last time PR was defined was in 1982. Yes, 30 years ago. And, in the last five years, our industry has completely been turned on its head. All of the journalists we spent our entire careers building relationships with were suddenly unemployed. Search Engine Optimization. Integration.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Once Upon a Time With Klout….The Final Chapters


Beware of the Pied Piper on Social Media. “Once upon there was a brand. This brand came to us like the Pied Piper sprinkling us with scores that told us and the world that we had influence. That we had power. That we rocked the world of social media. This brand built us up and made us feel good. Just as the children followed the Pied Piper, we followed the brand. We thought we knew him.

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Think Twice About Automating Your Social Media Efforts

SocMed Sean

I recently participate in an Twitter chat where the conversation turned to whether or not it’s a good idea to automate social media activities. The conversation primarily revolved around whether the “always on” nature of sites like Twitter require that you tweet 24 hours a day, since your followers aren’t necessarily in the same time zone. Cheers! Digg this!

Two Major Changes to SEO this Year

Spin Sucks

Today’s guest post is written by Adam Justice. SEO has a few basic principles that will never change, but search engines routinely refine their algorithms in ways that usually make any fringe efforts worthless. Every few months there is a new set of best practices, and another group of web properties are adversely affected by changes. Latent semantic indexing. In fact, it counts against you.

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How can using social media as an employee help my company?

Janet Fouts

Let’s say you’re not looking for a job. You’re happy in your company, so why build a personal brand through social media? Why expand your Linkedin profile beyond an out-dated online resume? Here are just a few reasons building your personal brand can support the goals of your company in any industry. Professional development and networking with peers. Make your company look good.

A World Gone Social

Learn how companies must adapt to survive.

“You Have To Love People”: The Shashi Bellamkonda Interview


To thousands of people across this country and in many parts of the world – Shashi and Network Solutions are one and the same thing. It is the most meaningful example of humanization (and an embodiment of brand values) that I’ve seen in a very long time. Hard wired into his people friendly approach are humility, foresight, and a tremendous sense of warmth. How do you fuel this passion?

Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

This is a guest post from James Bentham. SMS, really? As most brands and organizations now have a mobile optimized version of their website, the focus is now on encouraging users to travel to your site and interact with the brand itself in order to push increased revenue. The marketing strategy must be relevant and timely while meeting the customer’s individual needs. Why it Works. Implementation.

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Beyond Facebook Insights: Useful Facebook Analytics Tools

Adam Sherk

What are the best third-party tools for advanced Facebook analytics? It’s a question I’m asked fairly often so I thought I’d do a round-up of options that are worth checking out. It is fair to say that Facebook is getting better at providing this data itself; the latest version of Facebook Insights offers a wider range of data than ever before. But many still find it lacking so a number of companies have stepped in to try to fulfill this need. With that in mind here are some Facebook analytics tools to experiment with: PageLever. Simply Measured. EdgeRank Checker. Buddy Media. Socialbakers.

The Social Business Hierarchy of Needs


Watch this 20 minute video of Jeremiah Owyang discussing the state of social business in a short presentation at LeWeb, based on the latest Altimeter report. His main points: - this is a very nascent space; if you’re working on social right now you’re EARLY. average corporate company has 178 social media accounts – way too many. Foundation – why are we doing this?

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Five Ways to Deal with Negative Online Comments

Spin Sucks

When I  speak , it’s pretty typical I’ll hear something along the lines of, “What happens when we begin participating online and someone says something bad about us?” ” The fact of the matter is, people are already saying bad things about you. You have unhappy employees, upset customers, even belligerent investors. The web doesn’t change that. That’s OK.

Understanding Viral Content Marketing [Infographic]


Tweet On our blog, we have several times written about how to create a viral success. Through a guest blog post called “ Tips for Viral Marketing Success: Channels, Stories and People ”, our posts “ Viral Campaigns: Do’s & Dont’s ” and How to Create Viral Success: Top 10 Viral Campaigns. Also, we will look at why and what kind of content goes viral. Why do people share content?

Alan K’necht: Über Thinker & SEO Brainiac: An Interview


Social analytics, the role of social in the future of SEO, and his favorite city – Auckland. Our visualization of the candid, cerebral, caffeinated Alan K'necht. I’m thrilled to bring you this interview with Alan K’necht! Alan Alan and I hung out in San Francisco recently. This impact is only going to be further improved upon by the leading search engines. Favorite Drink?

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9 social media trends to keep your eye on in 2012

Akamai Marketing

2011 was a game changing year in social media. In some ways, social media is growing up, but in other ways we’re just getting started. But this is a dynamic field and we’re sure to see changes in 2012 too? What should businesses plan for in 2012 and what should they be looking for? I’m putting my Carnack hat on and writing down the trends I see in social media for 2012.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

My Top Posts of 2011 on SEO, PR and Social Media for Publishers

Adam Sherk

As another year comes to a close I thought I’d finish off with a roundup of this year’s most popular posts. Original idea! Nevertheless, here are my top 10 posts of 2011 by pageviews: Which NBA Teams Have Seen the Most Growth on Twitter and Facebook? PRFilter Shows Press Release Buzzword Abuse Still Prevalent. Google Expanded Sitelinks: Optimize Opening Text in META Description Tag. Thank You.

New Infographic: Associations Going Mobile


I’m doing a session all about mobile with Jeff De Cagna and Paul Gannon at the ASAE Technology Conference on Wednesday morning. Mobile is something Maddie and I think and talk about a lot. And after posting that “ mobile apps are a waste of time for associations ” on this blog last year, I’ve gotten a number of requests to talk more about it. Enter Results Direct.

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Women Are Our Own Worst Enemies

Spin Sucks

“The most common way people give up their power is by thinking they don’t have any.” ” -  Alice Walker. There is a very interesting debate happening online. It’s being highlighted with the  Miss Representation Sundance film  about media being derogatory to women. The trailer shows media talking about  Hillary Clinton “looking haggard and 92.” Be kind.

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Social Media And Branding [Infographic]


Tweet Social media is the now a hot spot for all brands, though it presents an amazing opportunity to create a presence and connect with customers, but on the hind side, it is quite easy to get the whole thing wrong. The survey findings: In order to dive deeper into this topic AYTM Market Research surveyed 2,000 internet users. Studies Showing Why Your Fans Break Up With You.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Brian Solis on Digital Darwinism and Customer-Centricity


As you probably know, Brian Solis published a new book a while back, called ‘The End of Business as Usual’. Since it’s an ideal time to catch up with my reading before going underground for the end of the year, I asked Brian some questions that are related to the ideas he develops in it.  [.]. Blog Connected marketing Customer-centricity Interview Social media marketing Brian Solis customer-centricity Digital Darwinism new consumerism The End of Business As Usual

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity SMM

You know the statistics : Facebook is the most popular method for sharing online content. It’s approaching one billion users worldwide. 85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. Three-quarters Three-quarters of North American advertising agencies say their clients run PPC campaigns on Facebook.

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Why Twitter Does Not Promote Friendship

Ari Herzog

Photo by hotblack. In their help center article about Twitter following best practices , the following sentence is explicit: “Twitter facilitates social networking, but it’s not a social networking website.” ” Unlike Facebook which requires you to be friends with me for me to be friends with you, Twitter enables you to follow my tweets without my obligation to follow you. Because there is no mutuality requirement on Twitter, their failed logic is the site does not promote friendship because it’s not 2-way. The next paragraph is worse. Thanks, Big Brother.

Ten steps to building a community blog that rocks!


Just presented this session at the Technology Conference on Wednesday (opposite an Ignite session, no less – so happy I had a nice crowd!). It was a simple case study, using associationTECH to look at why we created the blog, what considerations were involved in setting up moderation policies etc, how we connected it to the wider tech blogosphere, and how we measured success.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

Marketing In the Round

Spin Sucks

This post is co-written by G Squared ( Geoff Livingston   and   Gini Dietrich ). Guess what?!? We finally get to talk about our new book! We joked, early on, that it’s not nice to tell prolific bloggers they can’t write about what they’re writing about. It’s been a challenge, that’s for sure. mean, really  cool. About the book… Integration of All Disciplines.

Should you start a Google+ page for your business?

Janet Fouts

All my clients are asking and it’s a tough question for many. For most small businesses I’m saying no, wait a bit. Why? There are so many things business page can’t do yet. For example: A page can’t follow you until you follow it first or mention it in a post. page doesn’t get notifications by email, text or in the Google+ bar, so it’s hard to keep on top of your discussions. Hangouts don’t work on a mobile device for pages. You can’t manage your page from a mobile device. Pages can’t +1 other pages or web sites. Apply here. Great. Warning.

How To Make The Best Use of LinkedIn Groups


Tweet We have recently been writing about how to make the best use of LinkedIn for your brand. So far, we have written about LinkedIn pages and Recruitment Solutions , which are the direct ways of marketing your brand. One of the most efficient and subtle ways of marketing your brand on LinkedIn is to work with LinkedIn Groups. Starting a Group on LinkedIn is one of the best ways to do that.

48 Ways to Measure Social Media Success

Webbiquity SMM

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). In the b2b world, the “R” is generally leads (website call-to-action conversions) with some monetary value applied to them. But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. There are numerous in-process measures that may be impossible to tie directly to ROI, but are nonetheless critical in producing that final “R” value. Most of these are easy and free to track.