Mindjumpers

JUNE 30, 2016

Live video has been something reserved only for significant occasions in the past, whether it be a big TV event or an important news story. This is all changing now as social media gives the power to the people and makes it easier than ever to broadcast without a TV deal. So where are we currently? It seems all the giants have joined the party now – YouTube is the latest to jump on board by adding the ability to live stream directly from your phone.

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The Social Media Hat

JUNE 27, 2016

Social Media Get Your Social Media Inbox To Zero. Take Control Over Your Social Media Mentions And Messages. " If you don't know where you are going, you'll end up someplace else. " – Yogi Berra. Clearly Yogi wasn't talking about social media or social media tools, but I think it's the right sentiment nonetheless. Because while most of us never would have intended to waste precious time each and every day sifting through loads of social media notifications and messages, that's exactly where we f

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Waxing UnLyrical

JUNE 22, 2016

Guest Post by Jim Dougherty. What is distributed content and why should you know about it? A huge challenge to integrated communications is to maintain a consistent message across multiple platforms. Yet with social media platforms, oftentimes messaging is controlled by the user. But I’m probably not telling you anything that you don’t already know.

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The Realtime Report

JUNE 21, 2016

Network Defense: Why Visibility Is Key To Rooting Out Ransomware By Wendy Moore. Most organizations work hard to invest in reducing operating costs and improving the overall efficiency of their networks. But often there are unforeseen risks and costs that are associated with the infrastructure of connecting servers and hosts internally and out to third parties and devices.

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Rebekah Radice

JUNE 26, 2016

Do you inspire and captivate your social media community? Is your visual content dynamic, engaging and diverse? …if you want to stand out on social media , you must earn the attention of your audience. And you have to do it in a short amount of time. But that’s just part of the story…. Because without visual marketing , your content is stuck in neutral.

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agora pulse

JUNE 22, 2016

There are tons of social media management tools out there. We’re happy to be among the top 5 according to users in this latest infographic. And who says size matters? This report says that we rank highest for user satisfaction. How on Earth did that happen — especially with such big players out there? Here’s my very strong hunch. We start by offering the must-haves that social media managers need.

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The Social Media Hat

JUNE 28, 2016

Social Media Facebook Live Will Dominate Video Streaming. "That's it, man. Game over, man. Game over!". You know, Alexander Graham Bell really didn't invent the telephone. He didn't even invent the name. 20 years before Bell began his experiments, a man named Charles Bourseul designed a prototype. He had been a telegraph engineer and, in 1854, said, "It is certain that, in a more or less distant future, speech will be transmitted by electricity.

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Waxing UnLyrical

JUNE 27, 2016

One of the biggest roadblocks to effective integrated communications is the existence of silos within an organization. And silos result all too often in the loss of cross-functionality, which begets confusion, inefficiency and sub par results. This week’s roundup is how to avoid your ICs looking as if they should be decorating a wheat field in Nebraska. 1. 5 Tips for Building Better Teams by Breaking Down Silos.

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The Realtime Report

JUNE 21, 2016

Fair Use in the Digital Millennium Copyright Era By Jenny Q. Ta. In an age when everyone is digitally connected and sharable content is abundant, legislation is needed to protect users, content creators, and distribution networks from the chaos that would otherwise ensue. The Digital Millennium Copyright Act (DMCA) was passed to move copyright law into the new internet age.

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Pam Moore

JUNE 27, 2016

Facebook advertising seems to be one of those things that every marketer is talking about it, but very few actually know how to drive real business results. There are far too many “experts” preaching their “get rich quick schemes” or touting that “Facebook marketing is free,” that it unfortunately gives even smart marketers new to earned, owned and paid media such as Facebook advertising a false sense of understanding what is truly required to achieve measurab

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Mindjumpers

JUNE 30, 2016

Live video has been something reserved only for significant occasions in the past, whether it be a big TV event or an important news story. This is all changing now as social media gives the power to the people and makes it easier than ever to broadcast without a TV deal. So where are we currently? It seems all the giants have joined the party now – YouTube is the latest to jump on board by adding the ability to live stream directly from your phone.

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Ignite Social Media

JUNE 22, 2016

In case you’ve been wondering why we’re drinking Mimosa’s at 9am on a Tuesday (or why our COO is dancing on Snapchat), it’s because we’ve recently been awarded Social Agency of the Year by Incite Group’s Corporate Social Media Awards. This accolade recognizes our relentless passion for helping brands form a social strategy that helps achieve real, measurable business objectives – as well as our frequent behind the scenes work to elevate our client’

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The Social Media Hat

JUNE 30, 2016

Social Media Rules for Being an Evil Social Network. Being a social network seems to be a good business choice. It pays well, there are all sorts of perks, and you can work out of California. However, every social network that's launched invariably gets torn down and destroyed in the end. I've noticed that no matter whether they are peaches or meerkats or waves, they always seem to make the same basic mistakes every single time.

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Waxing UnLyrical

JUNE 24, 2016

You know what’s awesome about a digital event? Doing it live from a REAL event! As you might remember, last week I moderated the June #measurePR Twitter chat live from the AMEC International Summit in London. The international panel of guests included: Chief Strategist at Ceralytics, a beta content intelligence platform, Brandon Andersen ; CEO of Pure Performance Communications, Deirdre Breakenridge ; Media Analysis Director at Universal Information Services, Austin Gaule ; and.

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agora pulse

JUNE 16, 2016

You tweet every day. You retweet other people’s content. You “act human” — whatever that means. But you still can’t see positive results from your Twitter marketing efforts. Could it be that you’re not using a social media management tool that gives you tools to publish, listen, and report on Twitter? Or maybe you’re not using a tool that does all this well?

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Pam Moore

JUNE 29, 2016

Would you like to achieve more ROI from your Facebook advertising and Facebook boosted posts? Do you see that cute little Facebook “boost post” button but don’t really know how to optimize it? If you answer yes to this question then you have arrived at the right place. The truth is that although the Facebook boosted post advertising option is very easy to use and may often seem easier than other Facebook advertising options, there are clear scenarios where it may be worth your

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Mindjumpers

JUNE 14, 2016

Facebook Messenger was released 5 years ago and now has over 900 million users. Originally receiving a flood of negativity towards a standalone messaging app , compared to one simple Facebook app, users seem to be warming to it. The decision to make it standalone does make a lot of sense, since messaging is a big part of people’s lives nowadays and Facebook even bought the domain messenger.com to launch a version for web browsers last year.

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Ignite Social Media

JUNE 30, 2016

With so many social media platforms available for your brand to advertise on, it can be hard to know what works best on each channel and how you should be interacting with your audiences. Here are five quick tips on how to make the most of Instagram for your business. Integrate the Product into their Daily Lives. Instagram is a platform built to capture elements of our lives in a visually captivating way.

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Jenn's Trends

JUNE 29, 2016

If you’ve scrolled through Facebook in the last couple weeks, especially if you follow a bunch of geeky (I mean that in a positive way) social media peeps, you’ve probably seen your Facebook feed flooded with 360 degree photos. Facebook introduced the ability to upload and view 360 degree photos earlier this month and, while… The post How to Use 360 Degree Photos for Your Business (And Not Be Annoying) appeared first on Jenn's Trends.

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Waxing UnLyrical

JUNE 20, 2016

Integrated communications is getting a lot of love from the PR space these days (I’m not sure why, because good communications were ALWAYS integrated). So I figured we’d focus today’s roundup on some great posts that will help you find your way long the I.C. yellow brick road. 1. Fundraising: To Email or Not to Email. Why: “One truth about online fundraisers: It is very, very hard to succeed with social media and blog content alone,” writes Geoff Livingston as he ex

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The Social Media Hat

JUNE 24, 2016

Social Media Huge News For Live Streaming Video. Thanks to VidCon, this week has been the focus of video developments from a bunch of platforms, so we're just going to get into it. Facebook Live Video. Facebook officially announced that Facebook Live video streaming will soon support multiple broadcasters. Specifically, it was reported that you will be able to "invite a friend to 'drop in' to a broadcast.".

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Kikolani

JUNE 23, 2016

So you’ve done your content, social media and email marketing campaign. Don’t you think you are missing one crucial channel? Give a thought to it again. Have you pondered on building a solid video marketing strategy? If not, you are losing a huge chunk of your prospects. Here’s why: Video marketing is the next big thing in business! Viral videos are earning tons of views every single day.

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Mindjumpers

JUNE 14, 2016

Facebook Messenger was released 5 years ago and now has over 900 million users. Originally receiving a flood of negativity towards a standalone messaging app , compared to one simple Facebook app, users seem to be warming to it. The decision to make it standalone does make a lot of sense, since messaging is a big part of people’s lives nowadays and Facebook even bought the domain messenger.com to launch a version for web browsers last year.

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Ignite Social Media

JUNE 29, 2016

UGC, how can I explain it? User-generated content is an authentic, cost-effective way to get branded content that’s really going to resonate with your brand’s audience … because they create it! In a time where we’re seeing more and more over-produced ads continue to creep into the social space, fans are craving authenticity. In fact, Salesforce has noted that 92% of people trust online content from family and friends vs. that of other brand messages and find it to be 50% more memorable.

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Jenn's Trends

JUNE 22, 2016

There has been a lot of excitement recently about the announcement that Instagram will introduce business profiles to the platform. Inevitably, there are some mixed feelings on this – there always are when we change a platform we know and love. You may have seen that I was quoted in a Yahoo finance article on this… The post Will Business Accounts Change Instagram?

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Waxing UnLyrical

JUNE 17, 2016

I’ve been in London the last few days, attending my very first AMEC International Summit. Many of you know this as the summit that brought the original Barcelona Principles into the spotlight some years ago. In fact, it never ceases to amaze me just how much traction the Principles have received in just a few short years , when the “measurati” have been shouting themselves hoarse basically saying the same thing for decades.

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Talkwalker SM

JUNE 24, 2016

The UK has voted to leave the EU in a historic referendum making “Brexit”, the British exit from the European Union, very close to becoming reality. But the UK certainly isn’t alone in it’s euroscepticism and using social listening , we’ve taken a look at the other nations that may now be looking to leave the EU by tracking the various #?

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Meltwater

JUNE 24, 2016

We barely have time to tailor every one of our PR messages by channel and… Read More.

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The Social Media Hat

JUNE 20, 2016

Blogging Who, What, When, Where and How: Analyzing the Consumption of Content. You have invested a great number of hours and resources to create detailed and thoughtful content that bolsters your online presence and gets your website more visitors, but there are a few questions that need to be answered: Who is reading it? When are they reading it? How are they reading it?

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Ignite Social Media

JUNE 23, 2016

Remember the glory days when your organic Facebook content would reach your audience with no paid dollars behind it? Me, too. But then Facebook changed up its algorithm again and again and your content started getting fewer and fewer eyeballs on it day after day. “ Now what? ” you say. It’s time to pay to play. Facebook’s ad revenue is increasing at a staggering rate from $5.29 billion in 2014 to nearly $15 billion in 2018.

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Lucy Hall

JUNE 27, 2016

Most of us just won’t have a great deal of experience with livestream. just yet! It’s been just over a year after all since the live-streaming sites became popular. We are all still learning what works and what doesn’t – BUT. If only someone could give you a lift and a few ideas as to […]. The post How to create better livestream video content for business appeared first on Lucy Hall - Social Media.

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