SocMed Sean
FEBRUARY 25, 2017
Social media connects more and more people every day. For some, social media is a necessary evil , while for others, it’s a chance to post every detail of their day-to-day life, no matter how minor. In this modern era, social media in the workplace is common, as employees often check their Facebook, Instagram and other social media accounts frequently throughout the day.
Waxing UnLyrical
FEBRUARY 17, 2017
We had a boatload of fun this past weekend, during my 3-hours-in-3-days mini-training extravaganza, “Lift Off!” We played hard AND worked hard. In fact, it was SO much fun that people were actually asking for more homework and training! Done. Via a quick (and FUN) exercise, I’m giving you another opportunity to participate in the book giveaway I announced last week.
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Jon Loomer
FEBRUARY 17, 2017
I host a near-monthly free webinar called the Keys to Success, where I break down the details of when Facebook advertising does and does not work. The next time this webinar airs is next Monday, February 20. You can register for it here. The webinar is a comprehensive, exhaustive 90-minutes. But I wanted to summarize the primary factors that lead to success (and failure) of facebook ads.
Pam Moore
FEBRUARY 21, 2017
Are you tired of your Facebook cover image, Facebook advertising images, Facebook Group image, Twitter cover images, Pinterest board covers and LinkedIn images not looking as beautiful as the cool social media kids (aka visual savvy social marketers)? If you are ready to take your visual marketing (and images) to the next level of quality, impact and business results then you have definitely landed on the right blog post today!
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Convince & Convert
FEBRUARY 22, 2017
For years, social media was primarily a text-based circumstance, and social media directors were often people with a background in writing. (Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). In those years, nearly all social media content was written (with a side order of UGC photography).
Jenn's Trends
FEBRUARY 15, 2017
If you’ve used Instagram for more than 5 minutes, you know how prevalent hashtags are on the platform. They’re abundant! And as a non-hashtag lover, I was one of those who hated the all-consuming use of these hashtags on Instagram. That is, until I realized their full potential and discovered ways to use hashtags strategically […].
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Waxing UnLyrical
FEBRUARY 2, 2017
As you read this, I’m making my way “home” – the U.S. – after having been “home” – India – for almost a month. While in Kolkata, I had occasion to pass by one of the city’s first malls, Vardaan Market. I used to love going there during my college days, so of course I had to walk down memory lane.
Jon Loomer
FEBRUARY 24, 2017
You hopefully know by now that the Facebook pixel is important — it’s really freaking important. It’s the Facebook pixel that allows you to create powerful audiences for ad targeting , run dynamic ads , track conversions, and optimize for conversions. Many marketers remain slow to add the pixel — or add it correctly. The most common reason why is intimidation.
agora pulse
FEBRUARY 22, 2017
If you’ve read ten “best practice” articles on social media management, at least half of them told you to use a social media calendar. Am I right? The problem is — most of the “gurus” who tell you to use a social media calendar neglect to show you HOW to use it well. Although I will never claim to be a guru, I’d like to show you what to do once yosouru have a calendar in your hands (or in front of your face).
The Realtime Report
FEBRUARY 16, 2017
Welcome To The Video Generation By Jason Katz. It’s a revolution in marketing that includes gen Z, Gen Y, Gen X and even Boomers. Peer to peer influence and video content is impacting retail like never before. Content and social networks are the new currency. Influencer marketing is on the precipice of exploding growth. Evidenced by YouTube influencers being featured on 60 minutes, Google investing in creating an open marketplace between brands and influencers, and Cisco estimating that by 2018,
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Janet Fouts
FEBRUARY 13, 2017
Is social intelligence important to the way we communicate and lead? You bet it is. Here are examples from school children and adults of social intelligence in action.
Ignite Social Media
FEBRUARY 23, 2017
It has been awhile since we have heard much about ‘buy buttons’, even though almost all of the social channels have their own version. Buy buttons started coming on to the scene in 2014 in response to marketers trying to better tie social media interactions to purchases. To be honest, they haven’t really taken off due to a variety of reasons which we will dive in to deeper in this post.
Waxing UnLyrical
FEBRUARY 13, 2017
This Saturday, at about 2:45 pm EST, the clouds parted, the angels came out to sing, and all of Ireland finally found out where leprechauns hide their gold. OK, it didn’t happen quite like that (#AlternativeFacts), but here’s what DID happen: Two-thirds of the way through my free, LIVE online training, “Lift Off!,” I announced the reopening of The Social PR Virtuoso® Master Course , my online, on-demand course on all things Social PR.
Jon Loomer
FEBRUARY 22, 2017
[NOTE: This post continues a series exploring the topic of entrepreneurship. While my focus has and will continue to be on Facebook ads, I have plenty to share about what I’ve learned while building my business.]. The first time it happened was around four years ago. I launched a new training course about Power Editor. I was feeling good about myself because it was doing better than I had expected.
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agora pulse
FEBRUARY 21, 2017
We’ve all had it happen: a negative comment on Facebook Page post that glares at you from the screen. Our first instinct (or at least mine) is to hide it or somehow bury it so that it won’t hurt the post or my business, especially in the age where social media reputation weighs so heavily. We do, after all, have the option to hide comments on Facebook.
Meltwater
FEBRUARY 23, 2017
With 600 million users, Instagram’s growth is showing no signs of slowing down anytime soon.… Read More.
The Social Media Hat
FEBRUARY 20, 2017
Yes, there IS a BEST way to share posts to Facebook, and you do not have to be on your Facebook Page to do it.
Ari Herzog
FEBRUARY 21, 2017
Shortly after Inauguration Day, the Trump Administration issued a gag order to federal agencies to cease online communications and other media outreach until transition teams were in place. The White House is creating national unrest on multiple fronts. President Trump called climate change a “hoax” during his campaign. He signed an executive order eliminating funding to health groups that advise on abortions.
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Ignite Social Media
FEBRUARY 14, 2017
When you think of live video, Facebook may be the first platform that comes to mind. They’ve certainly made the biggest push for it over the past year or so. But, there are plenty of other platforms that are worth considering. Twitter, Instagram, Periscope, and now even YouTube are all getting in on the live video feature. Each platform comes with their own unique features and capabilities, so it’s important to carefully consider which one would best fit your goals and your brand.
Jon Loomer
FEBRUARY 16, 2017
[NOTE: This post continues a series exploring the topic of entrepreneurship. While my focus has and will continue to be on Facebook ads, I have plenty to share about what I’ve learned while building my business.]. I’m often asked about how I promote my products. Since my new 4-week training program about the Facebook pixel just started this week, I thought I’d share how I used email to increase sign-ups.
agora pulse
FEBRUARY 23, 2017
Is it time for a Twitter audit? Probably so. While juggling other business demands, it’s easy to neglect your social media accounts. That’s why it’s important to conduct an assessment of your Twitter marketing efforts. Find out what’s working well and what needs improvement. So don’t wait any longer. Here are five keys to a killer Twitter audit. 1. Identify Branding Gaps.
Meltwater
FEBRUARY 19, 2017
You are likely familiar with what hashtags look like (e.g. #Meltwater), but like most people… Read More.
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Waxing UnLyrical
FEBRUARY 26, 2017
You’re probably gearing up to watch the Oscars tonight, or do your laundry (don’t do laundry on Sundays, that’s no fun!), or whatever it is you do on a Sunday. And so you should. But one thing you should DEFINITELY do today is check out my NEW training program, which you are hearing of before anyone else. And which, if you act today, you can get for an incredibly low, ONE-TIME fee.
Ari Herzog
FEBRUARY 15, 2017
I admit it. I am addicted to CSPAN. I don’t receive cable TV and I get my news from various sources. I don’t mind reading or watching news after the fact (as it’s sometimes better then) but I also enjoy real-time and unfiltered news. CSPAN fills that void. Partially because of my political and government background and that it’s fascinating watching the Trump Administration get dissected and fall apart, but also because I’m applying for work , I’m passionately
Audiense
FEBRUARY 14, 2017
Twitter research shows that tweets with videos enjoy more engagement than GIFs and photos, and that video adverts are almost twice as memorable on Twitter than other platforms.* With video clearly such an effective engagement mechanism, we’re pleased to announce that, from today, our enterprise clients can also execute multimedia direct message campaigns, at scale, on the Audiense Connection Platform.
Ignite Social Media
FEBRUARY 13, 2017
They say a photo is worth a thousand words—and, if social media trends are any indication, this adage is more relevant than ever as images continue to drive top engagements across all social media platforms. In a world where posts that include images produce 650 percent higher engagement than text-only posts, visual content is king, helping consumers process, understand, and retain information better than text alone.
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agora pulse
FEBRUARY 15, 2017
Fracture is an international e-commerce company that turns customer’s images into frameless glass prints. Since 2009, they’ve has fulfilled over 200,000 orders from all fifty U.S. states and dozens of countries across the globe. They use social media to stay active and engaged with with customers and attract future customers through organic and paid social actions.
Meltwater
FEBRUARY 17, 2017
Have you ever wondered how Coke became so synonymous with cola, Hoover with vacuuming, or… Read More.
The Realtime Report
FEBRUARY 12, 2017
Social Analytics: A Valuable Tool Evolving To Meet Expectations. By Levi Olmstead. G2 Crowd , a business software reviewing company, recently released a report focusing on social analytic software. The report contains nearly 900 reviews of over 25 different social analytics products. From this data, a few market trends have developed on key benefits and areas in need of improvement across the marketplace.
Devumi
FEBRUARY 22, 2017
Now that many businesses have made the transition to social media to interact with their audience in a more personal way, a new study has come up which proves how engagement in social media affects consumer spending. According to research made by the University of Buffalo School of Management, customers were more likely to spend […]. The post New Report Links Social Media Engagement to Consumer Spending appeared first on Devumi.
Jon Loomer
FEBRUARY 16, 2017
[NOTE: This post continues a series exploring the topic of entrepreneurship. While my focus has and will continue to be on Facebook ads, I have plenty to share about what I’ve learned while building my business.]. I’m often asked about how I promote my products. Since my new 4-week training program about the Facebook pixel just started this week, I thought I’d share how I used email to increase sign-ups.
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