Sherrilynne Starkie
JANUARY 19, 2013
“We specialize in civic engagement situations of high emotion, conflict or controversy.” This claim made Dialogue Partners website was shown to be 100% true last week. The Ottawa-based public engagement consulting firm behind the disastrous ‘Our Voice, Our Hamilton’ campaign certainly learned a lot about high emotion, conflict and controversy within a few hours of its launch.
Mindjumpers
JANUARY 15, 2013
When it comes to traditional media, brands know the value of doing local promotion. But when it comes to marketing activities on Facebook, brands still focus on global content and don’t see the importance of local activation. However, social is local: If fans can see the connection between their life situation and your brand, their motivation to show interest and engagement will increase drastically.
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SocMed Sean
JANUARY 5, 2013
Are you willing to risk your company reputation by putting an intern in charge of your social media channels? Would you be prepared if their activities sparked a social media crisis for your company?
Buzz Marketing for Technology
JANUARY 23, 2013
Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. So, you’re one of the seemingly millions of brands out there using Facebook to lure people over to your website. Chances are you’ve viewed recent reports about Facebook’s surprisingly low activity rates (“Only 1% of people who like a Facebook page ever go back to that page”) as vindication of what you’ve always su
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Justin Levy
JANUARY 23, 2013
After a few months of brainstorming, planning and prepping, Jason Keath , Michael Brito and I are thrilled to announce the launch of The Socialized Business podcast. The first episode of the show is already live. During this first episode we discuss why we decided to launch a social business podcast, what social business means to us and discuss the future role of social media managers.
Jason Yormark
JANUARY 28, 2013
If there’s one area that I have had a tremendous amount of experience around, is in the hiring process. When I was at Microsoft, there was a period of time, where that was practically all I was doing as Microsoft Advertising was in a hiring frenzy back in 2006 or so. Literally 30-40 phone, and in person interviews not to mention all the reviewing of resumes.
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Waxing UnLyrical
JANUARY 25, 2013
“I don’t know.” These might be the best three little words you can use as you build your business. And here’s what got me thinking about this: Ken Mueller’s post a couple days ago was terrific. You should go read it, if you haven’t already, but the gist of it is that when you don’t know what you don’t know, it’s far smarter to admit to what you don’t know rather than to pretend you do know what you don’t know.
SocMed Sean
JANUARY 20, 2013
Images…we all love them. Whether it’s funny #FAIL photos, pictures of our family or maybe photos of our favorite recipe or vacation spot, we love to share them with others. And recent trends in social media are showing that sharing photos and images is a great way to make sure that your blog posts are getting traffic. However, the more images you include in an article, the slower your page load times will be and the longer your visitors will have to wait to enjoy the content.
Buzz Marketing for Technology
JANUARY 30, 2013
Posted in QR Codes. The tale of the QR code is a sordid story. The QR (Quick Response) code was originally the trademark name for a two-dimensional barcode system. It was invented in 1994 by Denso Wave, a Toyota subsidiary, as a way to track vehicles as they were assembled, and to scan components at high speeds. While Denso Wave holds the patent on the technology, they granted free license on it, going so far as to publish the specs online, and allowing anyone to use it.
Akamai Marketing
JANUARY 25, 2013
Stay Akamai: Dear Facebook: For a very long time I’ve had a love-hate relationship with you. These days, my status with you is “complicated.” That’s because I wear two hats, I’m both.
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Mindjumpers
JANUARY 10, 2013
Monitoring brand mentions, share of voice, sentiment etc. are the essentials of analysing what is being said about your brand online. But there is a dark side, which, until now, has been immeasurable, to the great frustration of social media analysts: Visual brand mentions. Meaning consumers making a reference to a brand through a photo without mentioning the brand name.
Sherrilynne Starkie
JANUARY 26, 2013
Five Ottawa Facebook Pages worth following. View more lists from Sherrilynne Starkie.
Waxing UnLyrical
JANUARY 30, 2013
Remember when someone would say “CRM” and (y)our eyes would glaze over? CRM, public relations and small business. While it’s now a huge industry, good CRM ( customer relationship management ) is a practice that many of those who are forward-looking-and-thinking PR pros (such as WUL’s own Kirk Hazlett , to name just one example) are meticulous about.
SocMed Sean
JANUARY 1, 2013
Many adults feel that teens are making a shift from in-person communications to digital ones. This infographic and the underlying study provides some interesting insights as to whether teens prefer to chat face-to-face or via social media channels like Facebook or Twitter.
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Adam Sherk
JANUARY 16, 2013
In working with publishers one of the things I’m most frequently asked to do is troubleshoot problems with Google News. Anyone on staff at a news or content site can attest to the importance of Google News and news search optimization. And I’d venture to say just as many people have experienced a range of technical and content issues that have impeded the indexation and performance of their news content.
Justin Levy
JANUARY 2, 2013
Now that we’ve wound down the previous year and are getting back up to full speed, this presents the perfect opportunity to hit the reset button on your systems and processes, helping you to increase your productivity. This is a process that I go through every year and it helps me to feel refreshed and ready to tackle the upcoming year. Here are 10 areas that you should hit the reset button on TODAY: Email - Start off the new year with a clean inbox by archiving all email older than Dece
Mindjumpers
JANUARY 7, 2013
Twitter is definitely a platform that will survive on the long run, constantly growing in terms of increased user base as well as brands joining in order to engage with their audiences. The latest data points out that the micro blogging service now has 200 million active users. To put the succes into perspective, in September 2011, the platform’s user base was half that amount, meaning that Twitter added as many users in 15 months as it did in the previous five years!
Atom Thought
JANUARY 2, 2013
Hello Friends, In this edition of the ‘Guest Post’ we have Bhavesh Thakor, Publisher of AutoCar -The cult magazine for car lovers across the world among other titles. This article delineates the quandrum and confusion of a print medium that is trying to now also break into the online medium. Bhavesh rightly raises a few.
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Waxing UnLyrical
JANUARY 8, 2013
Whether you want to go for coffee, meet a friend or keep yourself posted on your friends’ birthdays, Facebook is where today’s generation updates each other by sharing the minutest details of their lives on the platform. Today, though, Facebook isn’t so much about friends, family or clients who are trying to connect with today’s generation.
SocMed Sean
JANUARY 30, 2013
Today’s guest blog post comes from Mary Tyler, who writes about parenting, social media & addiction at [link]. If you find this post interesting, be sure to also check out the article on whether teens prefer social media to real life. Many people experience jitters from socializing with their peers, whether it’s a freshmen’s first day at school or an employee’s average day at work.
Adam Sherk
JANUARY 9, 2013
Which news sites get the most engagement on their Google+ pages? It’s been a year since I took an early look at engagement rates for news organizations on Google+ , so I thought I’d revisit the topic and do a fresh comparison. As with my previous comparison, I used All my + to pull data on +1′s, shares and comments for every post on the official Google+ pages of a selection of news sites.
Justin Levy
JANUARY 18, 2013
Keeping up your water intake is vital to your overall health and it goes far beyond wanting to lose weight or grow bigger muscles, though it helps with those goals too. There are an endless number of reasons why drinking more water is good for you. A simple Google search for “benefits of drinking water” returns over 18 million results, with many of the articles on the first page containing multiple reasons.
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Mindjumpers
JANUARY 28, 2013
So, today is the day when Community Managers all over the world should feel a bit more appreciated. CMAD – Community Manager Appreciation Day – is an international event held every 4th Monday of January and which was first initiated in 2010 by Jeremiah Owyang, Industry Analyst on Customer Strategy and author of the blog Web Strategy. In this post, I’ll list some great articles on the topic and point out a trend that you as a Community Manager can’t overlook.
Webbiquity SMM
JANUARY 2, 2013
With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication.
Waxing UnLyrical
JANUARY 28, 2013
In addition to being Community Manager Appreciation Day (#CMAD for all you hashtag fiends), today is also the day: Henry VIII died (1547, and women all over England breathed a sigh of relief). the word “serendipity” was coined (1754, and ’tis true, ’twas not a word before Horace Walpole used it in a letter to Horace Mann ). Elvis Presley made his first U.S.
SocMed Sean
JANUARY 27, 2013
Parenting is tough. Image courtesy of bbaunach via Creative Commons. That moment when our new bundle of joy is delivered with that fresh baby smell is absolutely amazing but, unfortunately, each child it isn’t accompanied with a handbook or instruction manual. Instead, we have to figure it all out on our own. Any parent who has ever spent hours walking with their baby wondering “why won’t you stop crying?
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Direct Marketing Observations
JANUARY 8, 2013
It’s safe to say that just because I waited until January 8 th , it doesn’t mean that I can’t roll out what I think will happen in the next 12 months. In other words, not posting prediction pieces in December does not diminish their likelihood of occurring. In the immortal words of former NFL coach, Dennis Green, predictions are what we thought they were.
Justin Levy
JANUARY 21, 2013
Over the years I have experimented with a number of different email folder strategies in an effort to increase my email productivity. I have created folder structures by team, project and person. I have created sub-folders that sorted email down to a single email in each folder. Every email that came in I would take 10-15 seconds to decide which folder it should go in.
Mindjumpers
JANUARY 9, 2013
First we saw the uprising of Snapchat. Now Facebook introduces Facebook Poke. Two sides of the same coin, really. The apps allow the users to send each other videos, photos or message that, unlike the majority of the content producing social networks, will “self-destruct” within few seconds after being viewed. A counterbalance to the constant self-portrayal and online identity creation enabled and reinforced by social media.
Jason Yormark
JANUARY 14, 2013
I have had the luxury of having quite a bit of experience watching an ad platform evolve from the ground up having been at Microsoft Advertising in the launch days of adCenter. It’s not an easy task to build a platform to accomodate that much data and users. Many of these plastforms, even the Microsofts and Googles of the world experience growing pains in figuring out how to deliver value and a strong user experience.
Waxing UnLyrical
JANUARY 31, 2013
I came into communications via a rather round-about path: I enrolled in a Bachelor of Music program for oboe performance. It was through my love of music that I discovered my passion for branding, public relations, and social media. Without any communications, journalism, or marketing classes under my belt, and working to build my own consulting practice over the last two years, I’ve had to push myself, think outside the box, and create my own systems from scratch.
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