In my last blog, “ Clout vs. Klout – Or the Real Meaning of Social Influence ,” I pulled together information which concluded that the most visible people are not necessarily correlated with influence, and word-of-mouth recognition can only be harnessed by targeting large numbers of ordinary influencers. That naturally raises the question, “Who are these influencers and how DO we find them?” ” Is there some way of identifying those people who are connected to a critical mass of easily influenced people? Digg Digg. Is Klout On The Way Out? MORE >>

Your sites have been audited, improvements have been made and there is more to come in the road map. The technical, editorial and marketing teams are trained in SEO best practices and are integrating them into the daily workflow. Sounds good, but are your efforts working? That’s where tracking and measurement comes in. When it comes to SEO publishers need to understand and effectively communicate progress and success. SEO is a never-ending process and without good benchmarks, clear and realistic goals and solid reporting it is easy to lose momentum within the organization. What Else? MORE >>

It’s been a whirlwind month or so and my blog and personal social media use has certainly suffered.  Finding time to attend to my personal stuff is always going to be a significant challenge with a full time gig.  The anxiety of a shrinking Klout score and Alexa rating always seems to reel me back in.  I’m so vain. As the dust settles a bit, I am excited to share a new venture I am over seeing as part of my increased role at Strategies 360.  I’m thrilled for the opportunity, but also realize that the buck stops with me now.  I welcome the challenge. Social Media MORE >>

Here is a 30 minute video of Dave Gray talking about “the connected company”, a theme with which you will be very familiar from Humanize. Dave is founder of XPLANE, a visual thinking company, and a partner in the Dachis Group, a social business consultancy. You may also know his recent book Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers , which is all about innovative facilitation techniques based on game mechanics. Here’s an excerpt from a related blog post : “I’ve noticed some troubling trends lately in the business world. photo credit ). MORE >>

Four years ago, I was invited to do my very first webinar. It was for Vistage and it launched my speaking career. I’ll never forget the very fist speaking engagement I did for them. It was in Washington, D.C. was 30 minutes late to the meeting because I got lost and traffic was worse than I expected. Then, when I arrived, they didn’t have a projector or screen. So I had to talk from slides on my laptop. That includes having something with your contact information to actually hand us.” ” To say I’ve gotten better is putting it mildly. And you know what? But today? MORE >>