Dave Fleet

MAY 16, 2012

As we approach the end of the Spring conference season, and in the run-up to BlogWorld New York, I got to reflecting on how my approach to presentations has evolved over the last while. Preparing a presentation for a conference is no mean feat (I’d estimate I spend at last 30 hours on each presentation I create for conferences; often more). With that level of time investment, especially if you’re creating multiple presentations each year, you need to make sure you invest your time we

Conference 415

Conference Sample Samples Discount 415

Sherrilynne Starkie

MAY 31, 2012

For the first time, Facebook page administrators can schedule updates now to be published in the future. A little clock icon appears in the left hand corner of the update window, and when it’s clicked, it opens up a scheduling tool that provides for future updates. In addition, admins can also post things to appear in the past (but not before the page was launched). .

Tweetdeck 355

Tweetdeck HootSuite Small Business Newsletter 355

Mindjumpers

MAY 24, 2012

Tweet On our blog , we have previously written about an infographic that illustrates how social networking accounts for a huge amount of time spend online and relates content sharing to brands , but this new infographic from Go-Gulf takes a slightly closer look at how people around the world split their time across different online activities. It also predicts the most popular online activities and trends of the future.

Foursquare 280

Foursquare Statistics B2B Social Networking 280

SocMed Sean

MAY 22, 2012

Facebook does it again! First, it was adding ads to your timeline , next it was posting articles and updates based on what your friends were doing. Now, Facebook is hijacking your timeline and inserting “Trending Articles” While I’m not positive about the source, it’s likely that Facebook monitors the articles/blog posts that your friends are clicking on and sharing and then presumes that you’ll want to see them too.

Trends 279

Trends Facebook Yahoo Privacy 279

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Waxing UnLyrical

MAY 16, 2012

What could a group of astronauts and the Holocaust possibly have in common? More than you think. And before you read further, there is an ask involved, to help get a very moving documentary to American television screens via PBS and Kickstarter. But do read further, because I think when you hear the story, you’ll see why it’s important to try to help.

Film 271

Film How To Project Team 271

Adam Sherk

MAY 15, 2012

The Internet and social media have certainly made it easier to conduct media relations in a more efficient and less intrusive way. At my first PR job I had to type in contact addresses from the hard-copy Bacon’s guide so we could mail merge and send out the press materials. Or stand over the fax machine feeding through one press release at at time. Being required to do cold-call follow-ups as a junior employee was one of the main reasons I gravitated toward other forms of online marketing as soo

Press Release 269

Press Release Vocus Video Embedding 269

Sherrilynne Starkie

MAY 5, 2012

The concept of social shopping is nothing new. People have loved shopping together since the dawn of mankind. Most women will attest that shoe shopping by yourself is just no fun at all. Now thanks to social media, people can indulge in social shopping online and this trend is just in its infancy. This infographic Gloople explains what online social shopping is and how it’s set to transform ecommerce.

Newsletter 342

Newsletter Trends Social Media Facebook 342

Mindjumpers

MAY 21, 2012

Tweet. We are all very familiar with Facebook, Twitter and LinkedIn. But the term “Social media” is an umbrella that covers much, much more. Multiple channels, multiple tools as well as multiple utilisation possibilities. The task is to figure out when to use what, and what purpose and outcome you have in mind. On Friday, businessinsider.com presented the Buddy Media infographic of the social media marketing landscape as of today.

Social Media 278

Social Media Overview Marketing Groups 278

SocMed Sean

MAY 29, 2012

As a professional working in social media , I spend most of my day working on developing strategies to leverage channels like Facebook, Twitter, YouTube, and blogs to engage with customer communities. Then, when the day is over…I spend more time researching new tools, looking into the rumors of whether company X is buying company Y, reading articles about the latest digital technology and building connections with other bloggers and social media professionals.

Social Media 279

Social Media YouTube Blogger Buy 279

Waxing UnLyrical

MAY 18, 2012

Erin Feldman is the marketing communications manager at TouchSystems , a touch screen company based in Hutto, Texas. Her background is in marketing and creative writing, and she riffs about writing right at her blog, Write Right (so write right, don’t make her use her red pen). She spends the rest of her time writing poetry, drawing, reading, and running.

Company 265

Company Marketing Social Networking Facebook 265

Advertisement

A beginner's guide to social media automation tools and getting automation right.

Social Media

Atom Thought

MAY 22, 2012

Internet was conceptualized with a dream. The dream of equalizing everyone and democratizing all content. A student could drink the potion called ‘Internet’ and serve at the same platform as an MNC, perhaps better! The promise of internet was so strong that many young men left comfortable jobs and followed their dreams. Many succeeded! It happened with Google, Facebook, Flipkart, Craigslist, Slideshare, Dropbox ….the list goes on.

MySpace 250

MySpace Yahoo Microsoft Buy 250

Jason Yormark

MAY 11, 2012

I’ve been often amazed at throughout my jobs how much more importance is put on talking about doing things, versus actually doing them. At one of my previous employer’s, it was incredibly common for many folks to be praised and rewarded not so much for the results they actually delivered, but the way they presented their work. Many a promotions were awarded simply because someone could put together a snazzy powerpoint about how incredible they or their team was.

Team 254

Team Marketing 254

Sherrilynne Starkie

MAY 25, 2012

As recent Ottawa PR graduates are making the transition from student to professional, CPRS Ottawa/Gatineau is helping them with the search for full-time jobs, summer gigs and upcoming fieldwork experiences. That’s why the public relations society has organized Dress4Success, an event to help students put their best foot forward! It’s a fun and informative evening of presentations by industry experts, and it’s topped off with a stylish fashion show by Suzy Shier.

Health Care 339

Health Care Fashion Upcoming Consultant 339

Mindjumpers

MAY 10, 2012

Tweet By the end of February 2012, Facebook announced that they launched a new feature called Offers. Offers are basically coupons for people to redeem and the platform already began testing this feature last year. Facebook has previously launched Deals, which is a check-in product in relation to Places. Offers are however not location-based, but focus solely on the relation that the customer has with a given business on Facebook.

Facebook 278

Facebook How To Feed Feedly 278

Advertisement

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media

SocMed Sean

MAY 25, 2012

Today’s guest post comes from Matt Powers, who is an Internet Marketer at Blue Soda Promo , an online promotional products company. I appreciate Matt taking the time to share an interesting experience he had with outsourcing social media management! If you’re thinking about turning over the keys to your social channels to a 3rd party agency, read Matt’s post and think carefully about who you choose.

Social Media 279

Social Media Social Media Management Cost Campaign 279

Waxing UnLyrical

MAY 20, 2012

It’s official. The biggest news in the history of social media took place Friday when Facebook had its IPO, becoming the biggest social name ever to join the public market. Its $108 Billion offering came in as the 3rd largest ever (behind Visa and Enel), so the day was significant not only for social media types but also for market watchers. What has surprised me a bit is the amount of negative comments in the Facebook conversation.

Buy 263

Buy Social Media Yahoo Facebook 263

Firebelly

MAY 14, 2012

Here are your 5 must-reads on Instagram marketing that we don’t want you to miss. The Rise of Instagram in Social Marketing: Tapping Into Consumer Creativity. By Andy Parker In just the past few weeks, there has been an explosion of brands jumping on the Instagram bandwagon. Track Social has been following brands’ use of Instagram on Facebook through it’s searchable database of active Facebook apps and we have seen a continuous stream of new Instagram initiatives. 5 Awesome Examples of Ins

Instagram 236

Instagram B2B Marketing Trends 236

Jason Yormark

MAY 7, 2012

“I love it when a plan comes together!” – Hannibal Smith, A-Team. I’ve worked on my fair share of social media campaigns, and every once in awhile, a project comes my way that I have an extra ounce of vested interest in making a success. A few months ago I had the honor of taking on doing some social media consulting for one of my favorite local restaurants Emory’s , a fine dining establishment north of Seattle and in my neck of the woods.

Social Media 249

Social Media Case Study Marketing Project 249

Advertisement

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Social Media

Sherrilynne Starkie

MAY 4, 2012

If you had to quit one social network, which would it be? This is my most-answered Facebook question ever posed with 57 people taking the time to register a vote. Unfortunately for Pinterest , the newest platform of all is the one that folks say they would quit first, with 22 people singling it out. Next comes the much-maligned Google+ with 14 people willing to leave it in the dust.

Social Networking 334

Social Networking Exercises LinkedIn ROI 334

Mindjumpers

MAY 29, 2012

Tweet Today, brands have the possibility of geo-targeting content (chosing a specific language or location) in order to reach local markets on their centralized, global brand pages. This means that e.g. Danish audiences viewing the global Coca-Cola page will see global updates as well as Danish updates. Lately, Facebook has been testing some new features for Timelime, which opens up for new possibilities of boosting engagement.

Engagement 275

Engagement Communities Facebook Brands 275

SocMed Sean

MAY 1, 2012

Today’s post comes from Laura Clarke,a blogger and lover of all things social media. Laura currently works on behalf of Sentiment Metrics, a leading provider of social media management software. I appreciate Laura sharing her thoughts/experiences with customer engagement via social media channels! Never has social media been such a brilliant marketing and customer relation tool.

Engagement 279

Engagement Social Media Tweetdeck Reputation 279

Buzz Marketing for Technology

MAY 16, 2012

Traditionally, marketers think of outcomes like they think of the weather – you sit back and see what happens. Suffering from the lack of true and authentic knowledge of their audiences, or any provision for real-time data or analytics, they are consigned to a passive role: spend money and hope it creates the intended outcome. Well “hope” isn’t a strategy.

Marketing 235

Marketing Buy Data Authentication 235

Advertisement

Learn the 10 worst social media marketing mistakes and how to avoid them.

Social Media

Waxing UnLyrical

MAY 15, 2012

So, you know how I was in New Orleans last week for Counselors Academy ? You already know I had a terrific time and learned so much. But one of the reasons I was really excited to be going was that I’d be able to catch up with Gini Dietrich , who has become a dear friend of mine even though we only met IRL a year ago… and get a (free) copy of the book she’s co-authored with Geoff Livingston , Marketing in the Round.

Marketing 231

Marketing Film Review iPhone 231

Firebelly

MAY 30, 2012

The popularity of Pinterest is growing by the pins! With all of the followers, likes, repins, boards and comments, it can be hard to keep track of everything your brand is doing on Pinterest. Consider using these tools to help with your Pinterest efforts: PinReach. Pinreach is a free platform that is very user-friendly. It breaks down each board in chronological order based on repins, followers, pins, likes and comments.

Tools 215

Tools Brands URL Marketing 215

Sherrilynne Starkie

MAY 13, 2012

This is a handy infographic that compares advertising, PR and marketing people against ‘normal’ people. It looks at how we use social media mostly, but also at how we behave at office parties. Are you normal? Hat tip: Adverblog. Related posts: Wikipedia rules the waves. Content marketing is king. Women in social media. Click here to start to receive my newsletter.

Press Release 333

Press Release Wikipedia Newsletter Advertising 333

Mindjumpers

MAY 16, 2012

Tweet. Blog post written by Anders Mikkelsen, Analyst at Mindjumpers. As brands invest increasing budgets on social media and Facebook in particular, the demand for a solid correlation between overall business goals and a Facebook strategy with KPIs corresponding to business goals increases as well. In this blog post I will share some practical thoughts from the skilled brand strategist Oliver Blanchard on how to align higher business objectives with social media goals and relevant KPIs.

NGO 272

NGO Strategy Facebook How To 272

Advertisement

Discover just how easy it is to boost SEO with social media.

Social Media

SocMed Sean

MAY 15, 2012

Dear Brand Managers, Let’s face it…engaging online isn’t always easy. Sometimes, things go wrong. Sometimes product updates don’t go as we plan. Sometimes there are issues. But, as with most things in life, honesty is the the best policy when it comes to communicating with your online community. If something goes wrong, let them know about it as early as possible.

Communities 276

Communities Social Media Policies Issues 276

Buzz Marketing for Technology

MAY 9, 2012

Let’s be clear. Most people who write on social media outlets don’t do so just for the sake of doing it. Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.” In other words, they are emotionally invested in the product, service or experience about which they are opining.

Data 222

Data Sample Samples Survey 222

Waxing UnLyrical

MAY 11, 2012

If you’ve ever stayed at any Ritz-Carlton hotel, you know just how terrific they are. I was reminded of this when I did just that this past week in New Orleans ( that’s where PRSA’s Counselors Academy took place ), and oh…. The room! The bathroom! They had Q-tips (most hotels don’t)! The comfy couches in the lounge! The bellhop who got me a taxi ahead of 15 other people in line (he didn’t tell me this, the taxi driver did).

Hotels 230

Hotels Meeting Banking Flickr 230

Firebelly

MAY 23, 2012

Last week, we reimagined Pinterest had it been invented in the 90s. This week let’s take a look at… …if Linkedin had been invented in the 80s. It’s about as exciting as it is now (zing!). [Video URL: [link] ].

LinkedIn 214

LinkedIn URL Video 214

Sherrilynne Starkie

MAY 30, 2012

Pepsi and Twitter are teaming up for what might become a real game changer for the Twitterverse. Today, Pepsi’s Twitter page has become an entertainment centrepiece where people can download free songs and watch concerts. It’s called Live Now For Music. The initiative results from Pepsi’s significant investment in Twitter to create this enhanced profile and some clearly compelling content.

Twitter 292

Twitter ROI Newsletter Hashtag 292