Five Ways to Measure Social Media Efforts
MARCH 8, 2012
A couple of weeks ago, I was standing in line at security in the Ft. Lauderdale airport. I was fascinated at the three and a half hour line (which I thankfully didn’t have to go through) and commented on it to the guy standing behind me. We started to talk and he asked me what I was doing in Florida. He asked if that included social media. said, “Yeah. ” They are a dime a dozen.
8 Social Media Questions Publishers Should Be Asking Themselves
MARCH 8, 2012
For most publishers social media has earned itself a prominent seat at the audience development table. However many still face issues with strategy, execution and incorporating social into a cohesive program. This week I took part in an OPA Social Media Day panel on social media for audience development with Lisa Brewer from Time Inc. and Sasha Koren from The New York Times. AddThis). Social Medi
Generation Y – Reinventing the Way We Communicate
MARCH 26, 2012
Whether our predecessors (or even us!) like it or not, this method of communication is no longer a trend, but a solid means of interaction. Quick Facts: Generation-Y spends at least three hours online each day (this doesn’t include time on our smartphones…yikes). We are extremely adaptable. Webinars are a prime example of a missed opportunity. Offering Mobile E-Blasts and Web Events.
10 Email Sins You Must Stop Committing Right Now
MARCH 22, 2012
Email. Whether we like it or not, it is part of our lives. We love it when it’s easy and when others use it in a way that works for us. The rest of the time, we hate it. And when we hate it, we really hate it. Even though I often communicate through social channels, such as Facebook, Twitter or chat messages, my mailbox remains a sacred place where the most important conversations take place.
6 Guest Blogging Emails That Suck
MARCH 25, 2012
The top navigational bar of this blog makes it very clear that guest blog posts are accepted. want you to write for me. But reviewing the email submissions from wannabe writers, it is pathetic how frequently people think I will publish anything and it is disappointing they view my blog as a trophy to place on their article marketing case. wanted to make sure my topic fits with your theme. Period).
The Corruption of Engagement
MARCH 13, 2012
—————————– Musings on social media hiring practices and social snake-oil salesmen. word to the wise business owners, social media enthusiasts, social media professionals, recruiters et al: when someone in front of you talks about social media “engagement” and then fails to expound on their use of that word – be wary.
When to Thank Your Social Media Fans
Techipedia: Tamar Weinberg
MARCH 27, 2012
This is a guest post by Lisa Kalner Williams. Ever read those articles on how a business has successfully used social media to increase brand awareness and drive sales? typical story explains the goal of the said campaign, shows screenshots of the tweets and posts used in the campaign, and lists the results of these efforts. But it’s rare to see such fan love on Facebook and Twitter. Why is that?
Social Tip: Organizing Photos In The New Facebook Timeline
MARCH 6, 2012
With the rollout of the new Facebook timeline to most users, there has been a lot of confusion about how you used to do things in Facebook and how you do them now. For me, one of the most confusing has been the organization of photos. Because I upload a lot of photos to Facebook from my phone, every photo lands in my “Mobile Uploads” folder (also known as an album) by default. Cheers!
SEO Strategies: Optimisation Ideas for Your Google+ Page
MARCH 23, 2012
Tweet Guest post written by Emma Tomlinson , who is the Head of Retail at Smart Traffic, a SEO consulting company based in Bristol delivering successful campaigns to both SMEs and major brands. Most of us know that social media has been playing a big role in several businesses’ Internet marketing campaign. And, right now, Google+ is one of the dominating social networking sites.
Seven Principles to Building an Online Reputation
MARCH 29, 2012
Today I’m speaking at re:think in Oslo, Norway (more on the city later). The conference organizer, Arnt Eriksen , asked me to consider speaking on something that is near and dear to my heart, but a topic I hadn’t yet created a presentation around. The topic? Principles of Building an Online Reputation. Therefore I give you the seven principles to building an online reputation.
The Anatomy of the Perfect Pitch
MARCH 7, 2012
That’s a teaser, of course. Because there is no such thing as the “perfect pitch.” ” There are terrible pitches, there are so-so pitches, and there are very good pitches. But to me, a perfect pitch would be one that secured every single story it was aiming for. And as far as I know, no one holds that record. Oh well. That’s just how it goes. ” See? Be upfront.
Rethinking the way we do business
MARCH 16, 2012
“A more open and transparent world challenges us to rethink the way we do business, the way we organize and the way we lead. Globalization, Tranparency, Social Media, Collaborative software – all part of a social revolution that forces companies to engage in Social Business Innovation and Open Business Leadership.” ” Humanize Open Community
Where does content fit in Facebook’s new marketing model?
MARCH 5, 2012
While marketers everywhere seem to be focused on Facebook Timelines for brands, the latest changes to Facebook’s advertising model represent just as significant a change for brands – if not even more so. How so, you ask? Let’s start by. marketer’s journey on Facebook: from engagement to advertising. Facebook has a saying that, “this journey is 1% finished.”
Innovators, Entrepreneurs, and Developers: Use Your Skills In The Fight Against Diabetes!
MARCH 6, 2012
I am a sucker for a challenge…almost to a fault. just can’t walk away from a good opportunity to wrap my brain around a problem. Photo courtesy of RRix on Flickr via Creative Commons. The funny thing is, while I love to pick apart a problem I’m not usually the person that actually identifies the solution. You see, I’m a connector. It’s a rush. Do you know the feeling?
Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2
MARCH 6, 2012
As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. What common mistakes should marketers avoid? How can Facebook be used to support an SEO strategy?
10 Additional Ideas to Generate Comments and Shares
MARCH 21, 2012
Nearly two months ago, we talked about 10 content ideas that generate comments and shares. Apparently the seventh idea in that blog post (lists) worked because it had 190 comments and a gazillion shares on all of the networks. The moral of the story? Write lists! But that’s not my point. Without further ado, 10 additional ideas to generate comments and shares. Book Reviews. ” The Rant.
Inbound Marketing vs. Outbound Marketing [Infographic]
MARCH 31, 2012
The Web has empowered consumers in many ways, giving them new methods for finding, researching, and buying products. Marketing Marketing communication as a two-way dialogue emerged in response to these changes in behavior. People People no longer rely solely on TV/newspaper/magazine ads, billboards, direct mail, email, banner ads, and other traditional outbound marketing channels to learn about new products. [.]. Advertising Marketing Social Media Social Media Marketing Inbound Marketing Infographics Social media marketing
Eleven Ways Facebook Page Timelines Change Your Content Strategy
MARCH 20, 2012
The new Facebook page timeline layout changes the way your organization needs to think about content. Previously, a Facebook Page content strategy was primarily focused on two things: Custom Tabs – The the content strategy for custom tabs (landing tabs) focused on engaging visitors with a clear call to action in mind. Custom welcome tabs were also used as a way to convert Facebook fans.
Facebook and Twitter Offer News Organizations Much More than Just News Delivery
MARCH 19, 2012
The Pew Research Center’s The State of the News Media 2012 is out and the section on What Facebook and Twitter Mean for News makes for an interesting read. The figures on where users get their news links from is already being covered as a sign that Facebook and Twitter may not be as strong of a news source as previously thought. One last thought on the Pew study: hey social, search still owns you!
Thumper’s Rule – Knowing When And How To Avoid An Online Argument
MARCH 11, 2012
'Angry bird puts a lid on it' courtesy of etee on Flickr via Creative Commons license If you’re engaged in social media for either personal or professional purposes (and if you’re reading this, I’m betting you are), there’s an important skillset and rule that you might want to think about: The art of not replying. But don’t be a troll. Prove it. Cheers!
How to Be Social: A Social Media Manifesto
Recommended Books to Read
MARCH 19, 2012
If you’re a leader that is constantly putting together all of the pieces to a marketing puzzle, chances are one of your mantra’s or beliefs in life is to never stop learning. You’re probably always keeping yourself up-to-date on the latest blogs, books, and magazines. You read about business, leadership, productivity, negotiation, marketing, social media, etc.
Making the Leap from Executive to Entrepreneur
MARCH 13, 2012
In 2005, I took the plunge from climbing the corporate ladder to entrepreneurship. It wasn’t a conscious decision. More done out of frustration with the way communication results were handled (or not handled) inside agencies. thought I had a better way. I did have a better way, but it took me five years to get the business to a point that we could do things differently. We could.
You Matter Manifesto
MARCH 13, 2012
By Angela Maiers. My friend and mentor Seth Godin says, “only reason to give a speech is to change the world”, so that is the context and the inspiration I share this message and manifesto with you : 2 Words Changing The World. YOU MATTER. I am not telling you something that you don’t already know – Mattering Matters. But who tells you? YOU ARE ENOUGH. YOU HAVE INFLUENCE.
The Perils of Pinterest
MARCH 27, 2012
Ah–the hazards of “doing” social media for work…what’s just fun and games for regular people gets the fun totally sucked out of it when it’s part of your job. Welcome to my love/hate relationship with Pinterest. Then I realized ASHA members were using it a ton, and started using it i n a business context … and that was the end of the fun. ” Sigh.
8 Stupid Simple Social Media Tricks to Boost SEO
5 Steps To Set Up Your Measurement Program
MARCH 21, 2012
Last week I was in Orlando, Fla., speaking to the PRSA chapter on measurement. No, I didn’t go to Disney World, but I did have a terrific time. And I realized that while I speak and teach often on practical measurement for public relations, I haven’t really written about it here at WUL all that much. Not good. So here’s my approach. get caught up in shiny new measurement tools.
Spring Cleaning For Your Blog – How A Little Work Can Drive Search Engine And Social Media Traffic
MARCH 18, 2012
"Spring" via promanex on Flickr under creative commons license. Ahhhh Spring! The flowers are blooming, the trees are budding, and there’s a sense of renewal in the air. But with Spring also brings with it the need to do Spring cleaning. For our cars, we wash off the grime and road salt that has built up over the last few months. Do you have too many widgets? There you go! Cheers!
Best LinkedIn Guides, Tips and Tactics of 2011
MARCH 21, 2012
While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. Part of the reasoning is that while Facebook is good for sharing coupons, promoting events, and showcasing corporate culture to potential employees, LinkedIn is powerful at generating web traffic and leads. What’s the best way to start and grow a LinkedIn group?
Lessons You Can Take from The New York Times Storytelling
MARCH 1, 2012
We’ve been talking a lot (particularly this week) about the companies that are doing social all wrong. Let’s turn the tables today and look at a company that is doing it exactly right. The New York Times. It’s not like they’ve been without fault. There was debate, both internally and externally, about whether or not the model would work. But that’s not it.