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SOCIALFISH MARCH 20, 2012  Eleven Ways Facebook Page Timelines Change Your Content Strategy The new Facebook page timeline layout changes the way your organization needs to think about content. Previously, a Facebook Page content strategy was primarily focused on two things: Custom Tabs – The the content strategy for custom tabs (landing tabs) focused on engaging visitors with a clear call to action in mind. Custom welcome tabs were also used as a way to convert Facebook fans. | SPIN SUCKS MARCH 8, 2012  Five Ways to Measure Social Media Efforts A couple of weeks ago, I was standing in line at security in the Ft. Lauderdale airport. was fascinated at the three and a half hour line (which I thankfully didn’t have to go through) and commented on it to the guy standing behind me. We started to talk and he asked me what I was doing in Florida. He asked if that included social media. said, “Yeah. ” They are a dime a dozen. | FIREBELLY MARCH 15, 2012  Pinterest: Top 4 most popular pinboard categories As part of Pinterest week at Firebelly, here are some of the key findings from RJ Metrics: The all-time most popular pinboard categories are Home (17.2%), Arts and Crafts (12.4%), Style/Fashion (11.7%), and Food (10.5%). Food is the fastest-growing pinboard category. Many of our clients have already recognized the value of Pinterest. Ciao for now! | WAXING UNLYRICAL MARCH 21, 2012  5 Steps To Set Up Your Measurement Program Last week I was in Orlando, Fla., speaking to the PRSA chapter on measurement. No, I didn’t go to Disney World, but I did have a terrific time. And I realized that while I speak and teach often on practical measurement for public relations, I haven’t really written about it here at WUL all that much. Not good. So here’s my approach. get caught up in shiny new measurement tools. | | | | | | | |
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ADAM SHERK | THURSDAY, MARCH 8, 2012  8 Social Media Questions Publishers Should Be Asking Themselves
For most publishers social media has earned itself a prominent seat at the audience development table. However many still face issues with strategy, execution and incorporating social into a cohesive program. This week I took part in an OPA Social Media Day panel on social media for audience development with Lisa Brewer from Time Inc. and Sasha Koren from The New York Times. To provide a strategic overview and set a framework for the discussion I came up with a list of questions that summarizes the types of issues we frequently encounter in helping publishers with social media. AddThis). MORE >> -
MINDJUMPERS | FRIDAY, MARCH 23, 2012  SEO Strategies: Optimisation Ideas for Your Google+ Page
Tweet Guest post written by Emma Tomlinson , who is the Head of Retail at Smart Traffic, a SEO consulting company based in Bristol delivering successful campaigns to both SMEs and major brands. Most of us know that social media has been playing a big role in several businesses’ Internet marketing campaign. And, right now, Google+ is one of the dominating social networking sites. Since mid-2011, plenty of entrepreneurs have been creating their own network of contacts and promoting their firm. With that said, take the following aspects into mind while creating your Google+ page. MORE >> -
SOCIALFISH | MONDAY, MARCH 5, 2012  Why Komen Was Destined to Clash with Social Media
This is a guest post by Kami Watson Huyse, CEO of Zoetica Media and editor of the Communications Overtones blog. Kami and I and a few other friends had some deep discussions about the recent Komen/Planned Parenthood PR crisis, and how it all related to Humanize , and we thought it would be amazing if Kami would write up an analysis for us by taking the lessons from the book and applying them to this unfolding situation. Lucky for us, she agreed. Enjoy. There are politics and then there are politics. And the worst politics are usually the internal ones. Is Susan G Komen Out of Touch? MORE >> -
SPIN SUCKS | THURSDAY, MARCH 29, 2012  Seven Principles to Building an Online Reputation
Today I’m speaking at re:think in Oslo, Norway (more on the city later). The conference organizer, Arnt Eriksen , asked me to consider speaking on something that is near and dear to my heart, but a topic I hadn’t yet created a presentation around. The topic? Principles of Building an Online Reputation. So I thought I’d do something a little bit different today and share with you the presentation. Because it’s all images, it likely won’t make sense without some explanation. Therefore I give you the seven principles to building an online reputation. Build community. MORE >> -
QUICK ONLINE TIPS | WEDNESDAY, MARCH 21, 2012 How to Block Pinterest Pins of Your Copyright Images
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- The Anatomy of the Perfect Pitch WAXING UNLYRICAL | WEDNESDAY, MARCH 7, 2012
- 5 Social Media-Related Pinterest Boards To Follow FIREBELLY | WEDNESDAY, MARCH 14, 2012
- How to Build a Social Media Ambassador Program PR AT SUNRISE | TUESDAY, MARCH 13, 2012
- The Only Pinterest Post You’ll Ever Need to Read – EVER! DANNY BROWN | TUESDAY, MARCH 6, 2012
- Big Data: 5 Essential Skills for Public Relations to Master SPIN SUCKS | TUESDAY, MARCH 27, 2012
- Facebook New Timeline: Everything You Need to Know YMARKETINGMATTERS | TUESDAY, MARCH 27, 2012
- Innovators, Entrepreneurs, and Developers: Use Your Skills In The Fight Against Diabetes! SOCMED SEAN | TUESDAY, MARCH 6, 2012
- 5 Lessons for Nonprofits from Kony 2012 WAXING UNLYRICAL | MONDAY, MARCH 12, 2012
- The Benefits of Working on Political Campaigns for Entry-Level PR Pros PR AT SUNRISE | WEDNESDAY, MARCH 28, 2012
- Three Quick Tips To Monetize Your Mobile App MOBILEGROOVE | THURSDAY, MARCH 29, 2012
- Five Steps to a Social Listening Program SPIN SUCKS | WEDNESDAY, MARCH 28, 2012
- Why Your Google Search Traffic is Dropping (Its Not Panda) QUICK ONLINE TIPS | WEDNESDAY, MARCH 28, 2012
- 10 Good Manners for Kids and Businesses on Social Media KYLE LACY | MONDAY, MARCH 26, 2012
- How Lowe’s Integrated Pinterest to Their Facebook Page MINDJUMPERS | TUESDAY, MARCH 13, 2012
- Social Media Policy Should Not Be Driven by Corporate Counsel SOCIALIZED | MONDAY, MARCH 19, 2012
- 9 of Facebook’s Own Facebook Pages You Should Like FIREBELLY | FRIDAY, MARCH 30, 2012
- Pinterest updates terms of service SHERRILYNNE STARKIE | SATURDAY, MARCH 24, 2012
- How to Change Facebook Page Name QUICK ONLINE TIPS | THURSDAY, MARCH 1, 2012
- The Perils of Pinterest SOCIALFISH | TUESDAY, MARCH 27, 2012
- Why Your CEO Should Be Active On Social Media [Study] MINDJUMPERS | WEDNESDAY, MARCH 28, 2012
- Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign WAXING UNLYRICAL | MONDAY, MARCH 26, 2012
- Old Media’s Influence Over Social Media THE RELATIONSHIP ECONOMY | TUESDAY, MARCH 6, 2012
- How to Get Serious About Promoting Your Blog PUSHING SOCIAL | WEDNESDAY, MARCH 7, 2012
- Most Powerful WordPress Plugin to Manage Outbound Links QUICK ONLINE TIPS | THURSDAY, MARCH 29, 2012
- Can’t make #12NTC? Watch the Online Livestream! SOCIALFISH | FRIDAY, MARCH 30, 2012
- Editorial Planning for Facebook Marketing MINDJUMPERS | WEDNESDAY, MARCH 7, 2012
- Stop Poking Me, Mom! Is Facebook Losing the Teen Privacy Battle to Twitter? JUGNOO | MONDAY, MARCH 26, 2012
- Pinterest Revises Their Terms Of Use…But Are The Changes Enough? SOCMED SEAN | SATURDAY, MARCH 24, 2012
- What Do All These People Want? THE RELATIONSHIP ECONOMY | SUNDAY, MARCH 4, 2012
- 10 Email Sins You Must Stop Committing Right Now ALMOST SAVVY | THURSDAY, MARCH 22, 2012
- Facebook Speaks Out Against Employers Asking for Passwords SPIN SUCKS | WEDNESDAY, MARCH 28, 2012
- What To Tweet And Not To Tweet About [Study] MINDJUMPERS | TUESDAY, MARCH 20, 2012
- Mobile is an Opportunity to Re-Humanize Your Company SOCIALFISH | TUESDAY, MARCH 6, 2012
- Thank Readers Who +1 Your Articles in Google Search Results QUICK ONLINE TIPS | THURSDAY, MARCH 8, 2012
- Google Slaps Link/Blog Networks – Are You Getting The Benefit SMALL BUSINESS MAVERICKS | FRIDAY, MARCH 30, 2012
- New Nuance Research Reveals Serious Mobile App Shortcomings; Banks Have Lots To Learn MOBILEGROOVE | FRIDAY, MARCH 23, 2012
- Five Ways to Build the Perfect Web Marketing Storm SPIN SUCKS | TUESDAY, MARCH 20, 2012
- Think Before You Tweet JASON YORMARK | MONDAY, MARCH 26, 2012
- Association Curation AGGREGAGE BLOG | TUESDAY, MARCH 20, 2012
- Big Data: Should Marketing Really Care? JUGNOO | THURSDAY, MARCH 22, 2012
- Setting Your Plate CHRIS BROGAN | MONDAY, MARCH 5, 2012
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