Wed.Aug 10, 2011

Trending Sources

The #1 Reason You’ll Want to Use Google+

Almost Savvy

If you’re still wondering if you ought to bother spending time getting to know yet another social network, I’ve got one big reason you might want to give Google+ a try. To keep things simple for the moment, let’s focus on the top reason you should care about Google+. Google Search. I’m a huge Google fan. I use Gmail, Gcal, Google Voice and plenty of other Google products.

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Official Publisher Profiles on Digg One Year Later: Followers up 720%

Adam Sherk

It has been a year since I took at look at the followers and activity of News Sites on the New Digg so I thought I would see how those official profiles are faring today. When I did my original post Digg v4 was just about to come out of alpha so there has been a significant increase in exposure for the profiles and many more publishers have created them. Time 63,904 7,842 715%. Telegraph.co.uk

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Is It Time To Reconsider Sentiment Scoring?

Buzz Marketing for Technology

From the blog comments, it’s clear that the companies in this space are doing their best to obfuscate the truth. To some’s credit, they do state that sentiment alone is not enough information to derive any conclusions. However it’s NOT better than nothing, it’s actually worse than doing nothing because you are getting INCORRECT information.

Precaution While Working On Link Building - Social Media

Social Media Network Marketing

An important part of working on Social Media is to understand about Links and Link Building. Links are like little veins or tracks that guide the Search Engines crawlers [programs / scripts / algorithms] to go and check out the Site / Blog /Social Profile. Search Engines have built their algorithms in such a way that if you start to spam and paste your Link across without a relevant reason then your Site / Blog can be flagged and quarantined. Sometimes banned as well. If the site where you Post your Links does not have a good traffic then it does not hold good for you. Careful when you do this.

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A World Gone Social

Learn how companies must adapt to survive.

6 Things Bloggers Can Learn From Dr. Seuss

Kikolani

This guest post is by Matt Krautstrunk. Dr. Seuss is perhaps one of the most pronounced authors of all time. He wrote short stories that not only captivated the minds of our younger generation, but taught us valuable life lessons. In a world where so much information is being passed around on the web, it may help us by taking in some simple Seuss. Photo Credit. Lesson: Never stop learning.

Leadership Lessons In Washington

Spin Sucks

Let’s see. I’ve already talked about religion here, when I talked about how missions prepare Mormon men and women for leadership positions. So why not talk politics, too? Actually, I’ve been trying to find both communication and leadership lessons in what’s happening in Washington. But I think I finally have it. And this is not about whose side of the fence you’re on.

The Biggest Mistake Brands Make When It Comes To Social Media

Twist Image

What is the biggest mistake that brands make when it comes to Social Media? Without question, this is the number one question I get asked in interviews, at speaking events and at roundtable forums (in fact, it happened today during a panel conversation for Connected For Business Magazine ). You can shore up the many little instances, fumbles, mistakes and blunders into this one concept: The Social Contract. They are called to task by the media. During this time, the company rarely interfaces with individuals from the public. They communicate through their chosen media platforms. It's a mindset.

GOOGLE PLUS: WHERE DO I START?

Myrland Marketing

Follow @NancyMyrland I’ve been sharing my link to Google Plus invites this week, which prompted a visitor named Julie to ask if I had any tips on where she should start. figured that as long as I was sharing this with her, I might as well expand upon it and share it with you. [.]. Social Media Uncategorized 1st Steps in Social Media Facebook Google Plus Basics Google Plus How To Google Plus Profile Google Plus Where Do I Start? Google Profile Google+ Search Engines Social Networking

Thoughts on Disconnecting

Dave Fleet

Tweet. You may have noticed that things have been quieter than usual here recently. If you didn’t know, two weeks ago I got married and as I type this, I’m sitting on a plane on the way back from two blissful weeks spent completely offline on honeymoon in Italy. At the Colosseum in Rome. Refreshing. Disconnected. Resourcefulness. Was this tough? Refreshing. Disconnected. Looking ahead.

Don't Forget About Marketing

Twist Image

It's commonplace to hear non-Marketers give advice like "forget about marketing " to up and coming businesses. This is a big mistake. This is a stupid mistake. This is advice being given by people who don't even know and/or understand what the definition of Marketing is. In almost every case where I see mention of the "forget marketing and focus on your product," commentary, the individual writing this statement is confusing "marketing" with "advertising." Marketing 101. Take the music industry as an example. Artists create music to attract an audience.

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

Communication In the Digital Landscape

Spin Sucks

Last fall, before I joined the  Spin Sucks Pro team,  Gini Dietrich asked me to contribute a letter to Dear CEO , an ebook compiling advice from more than 30 PR and Marketing experts to CEOs in the new era of communication. Following is my letter. You can purchase the eBook here for $40. If you haven’t, I hope you’ll think about it that way as you move forward. You’re on it. They are talking.

A lesson in social media management for PR

Janet Fouts

You may have been watching one of those PR nightmares in progress, this time with healthy food giant Whole Foods ? Whole Foods teamed up with Halal food brand Saffron Road to promote targeted products on their web site as well as some giveaways of coupons and gift certificates on their web site in their first Ramadan marketing campaign. So far so good right? Good so far. Then all hell broke loose.

What we can learn from blog firestorms.

Akamai Marketing

Interesting, isn’t it? Social media can be such a fantastic place – full of thoughtful, intelligent people.  Fun people. So thoughtful, fun and intelligent that its easy to imagine the whole world is cheering you on. Its easy to imagine that the social sphere or your blog are simply just an adult playground of cool people.  really admire them both. We can only control our own responses.

Using Social Media to Give a Shit to a Good Cause

Mindjumpers

Tweet At Mindjumpers, we have just been informed about a great new non-profit organization, Give-a-Shit.org , which is about making people give a shit and support a good cause by using your social networks. Here, we will tell you more about the campaign. Show that you care. Give-a-Shit.org is a bit different from other charities, since it’s not asking people to donate money.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Take 5 Minutes to Make WordPress 10 Times More Secure

ProBlogger

This guest post is by David Wang of The ClickStarter. Hacktivist groups Lulzsec and Anonymous are on the prowl again. Their actions have generated lots of attention for hacking, and you can be sure that many bored kids and shady characters are interested to start hacking too. What if your blog was the target of a rookie hacker, honing his skills to make it to the big leagues? Easy, right?

Customer Service: The Cultural & Geographical Differences b/w India & Western World

The Marketing Blog

This post isn’t meant to criticize our culture or our organizations. Neither is it meant to be a rant which is the outcome of frustration while dealing with a service provider! It is a reflection of an observation which explains the behavioral patterns of organizations in India when coordinating with their customers! The underlying goal was to serve our customers better than ever before.

3 Blogs That Remain Missed

Ari Herzog

Photo by ppdigital. Nothing lasts forever. David Mullen once wrote a blog about communications , Andrea Hill wrote a blog about digital interactions , and Warren Sukernek wrote a blog about Twitter. That was then and this is now. None of their blogs exist today. That is, you can read their blogs but they don’t publish new content anymore. Need to be inspired to write something on your blog?

How Can SEO Hurt Your B2B Business?

PWB Marketing Blog

Your site may have content that is the greatest thing since the invention of fire, but if people can’t find it in a search engine, your site practically doesn’t exist. Unfortunately many businesses invest a lot of time and money in creating a great website but don’t take the time to optimize it for search engine visibility. But starting SEO before you cover the basics can hurt your business. An Ineffective Website Can Alienate Customers. SEO can hurt your business if you have a poor website. You only have one chance to make a first impression. And you want that impression to be a good one.

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The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

All Polls and Surveys Are Not Equal

Geoff Livingston

Image by renaissancechambara. In Washington, polls and surveys drive policy decisions, particularly around campaign season. For a presidential election, Gallup polls are considered accurate within four points, and this has yet to be proven wrong. Launching a poll or a test on a web site is so easy now that anyone can claim to execute research. Indeed, they are. But does it matter? Google+ Polls.

What My PR Degree Would Look Like Today

Waxing UnLyrical

I finished my masters degree in PR and corporate communication at the end of 2009 – only 19 months ago. However, as a young professional continuing to learn every day in the professional environment, I wondered what my degree might look like were I to embark on it all over again tomorrow. To do that, I need to backtrack a little. What would I add if I did it all over again tomorrow?

Customer Service: The Cultural & Geographical Differences b/w India & Western World

The Marketing Blog

This post isn’t meant to criticize our culture or our organizations. Neither is it meant to be a rant which is the outcome of frustration while dealing with a service provider! It is a reflection of an observation which explains the behavioral patterns of organizations in India when coordinating with their customers! The underlying goal was to serve our customers better than ever before.

Social Media’s effect on the UK riots should surprise no one.

Direct Marketing Observations

According to HitWise , Twitter accounted for 1 in every 170 UK Internet visits yesterday; by their estimates, there were over 3.4 million visits to the Twitter homepage from the UK population alone. This is the world that we live in now. WE are the media. It is the nature of the world that we live in today. we are one digital culture.  SEO/SEM social media UK Riots London riots Uk riots

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

Does Removing Your Website from Google Hurt Your Search Engine Rankings?

Bill Hartzer

Yes, I know, that is an interesting question to ask. And you may be wondering, specifically–why would I ask a question like this? And then try to answer it. Well, it may seem like a no-brainer. Upon first thought, you might think that this is one of the dumbest questions. That’s just a rumor, as I have no actual proof. But let’s get back to the question at hand.

Gettin’ unique with QR codes

Firebelly

Living in a city like New York, you are surrounded by some of the most creative advertising and marketing in the world. recently read an article about how Oxfam’s Curiosity Shop puts QR codes on their clothing that, when scanned, open a video of the celeb who donated the piece talking about where they wore it and where the proceeds from the sale of the piece will go. Personal Promotion.

Customer Satisfaction and Social Feedback: No One Cares About You

Conversionation

A MediaPost article titled “Voice Of The Consumer Still In The Woods” earlier this year tackled a survey by MarketTools. Author Jack Loechner mainly looked at the social media aspect of the survey that found “94% of companies do not yet use social media channels such as Facebook and Twitter to gather customer feedback” in [.]. Customer engagement Customer experience Customer relationships Research business processes customer feedback customer satisfaction social feedback

What Is Crowdsourcing?

Small Business Mavericks

Crowdsourcing is a relatively new term. concrete definition hasn’t been settled on, but many people who use it generally use it to mean the “outsourcing&# of work generally performed by an employee or a contractor to a business’s customers or the general population. An organization puts out an open call for volunteers and receives input, feedback, and ideas into the production process. So now that you know what it is, can you use crowdsourcing for your small business? I don’t see why not. There are some dangers to crowdsourcing, however. That’s fairly easy to do.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

Formstack Review

Convince & Convert

embedded video. feature description. use case description. contest. - how would you use it? - 2 winners, discount code for all. social media strategy

We live in strange times…

The Way of the Web

It’s been a strange couple of weeks, both personally and given the events occurring across the country. My personal situation is changing radically, I’ve had some unfortunate news about some family members, and it’s been hard to collect my thoughts on anything not immediately related to my work whilst mainstream media, Twitter and Facebook have been constantly churning with updates, responses and reactions to the civil unrest. Strange, and interesting times indeed. Digital Culture

How to Use Blogging to Get Clients Flocking after You

ProBlogger

This guest post is by Onibalusi from YoungPrePro.com. have been writing for others as a freelancer for over seven months now and within that period I have made over $20,000 just by writing for others. keep on getting new client requests every month and due to an agreement with my current and main clients, I have rejected almost ten clients in the past six months. have also noticed that in the blogosphere and in the freelancing world, less than 20% of the people get 99% of the results, so I decided to write an article on how to use blogging to get more clients to your business. Market yourself.

Cartoon of the day

Jeff Esposito

Cartoon of the Day baseball Bound and Gagged You're out

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