Tue.Nov 21, 2023

article thumbnail

Top social listening platforms for audience intelligence

Audiense

Marketing departments across all industries have caught on to a crucial insight — social media use creates a vast reservoir of vital data on consumer behavior. Last year, the average person spent over 151 minutes on social media daily — your target audience included. That’s a ton of data your brand can access with social media listening platforms.

Platform 155
article thumbnail

X Withdraws From MRC Brand Safety Accreditation

Social Media Today

X says that it's currently not in a position to submit to MRC's accreditation process.

Brands 206
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Are CPMs Doing Right Now?

Jon Loomer

I shared yesterday that increased holiday CPM is no longer automatic. Using Meta’s Average Price Per Ad as a guide, costs have been down year-over-year in every quarter of 2023. CPMs actually dropped last Q4. But that’s all about what happened in the past. What’s happening right now? I like to use the Within Marketing Pulse dashboard for this. Within curated CPM data from their partners, consisting of Fortune 100 companies.

CPM 140
article thumbnail

Snapchat Tests New Ad-Free Subscription Tier

Social Media Today

Every social app is exploring ad-free options, as a means to align with evolving privacy rules.

Privacy 191
article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

Growing Cybersecurity Demand Opportunity to Create More Racially Inclusive Workforce

The Realtime Report

Growing Cybersecurity Demand Opportunity to Create More Racially Inclusive Workforce Cybersecurity experts are in demand, but the current workforce contains too few African Americans and other minorities. Creating a more racially inclusive workforce benefits everyone and is vital to better identify technological risks and vulnerabilities. David Lee, founder of The Identity Jedi, explains how the industry can improve representation and the benefits that will bring.

article thumbnail

Meta Provides Expanded Access to Its Content and Library API To Facilitate Data Research

Social Media Today

Meta's Content and Library API provides expanded data access to approved research partners.

API 182

More Trending

article thumbnail

X Withdraws from MRC Brand Safety Accreditation

Social Media Today

X says that it's currently not in a position to submit to MRC's accreditation process.

Brands 179
article thumbnail

Competitive monitoring: tracking the competition to stay ahead

Sprout Social

As more companies adopt an omnichannel approach to engage with customers, keeping up with competitors can be challenging. What are they posting on social media? What’s their email marketing strategy? What kind of content are they publishing on their blog? Where are they getting most of their traffic from? You need to know it all. Competitive monitoring helps you stay on top of this data at all times.

article thumbnail

Meta Provides Expanded Access to its Content and Library API to Facilitate Data Research

Social Media Today

Meta's Content and Library API provides expanded data access to approved research partners.

API 174
article thumbnail

The Easiest Way To Upload YouTube Shorts (Desktop + Mobile)

Hootsuite

YouTube Shorts are bite-sized vertical videos that can supercharge engagement with your audience. Shorts are 15-60 seconds in length, and they’re just as addictive – and easy to create – as a TikTok or Instagram Reel. It’s quick and easy to upload YouTube Shorts, so what are you waiting for? Whether you want to upload your YouTube Short from desktop or mobile, we’ve got you covered.

Mobile 90
article thumbnail

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

article thumbnail

Snapchat Tests New Ad-Free Subscription Tier for Snapchat+

Social Media Today

Every social app is exploring ad-free options, as a means to align with evolving privacy rules.

Privacy 172
article thumbnail

Advocacy Stories: Simplifying Content Centralization and Sharing in Just a Few Clicks

Oktopost

We’ve heard our Advocacy Board Administrators loud and clear: crafting messages for the same media asset across multiple social networks is an incredibly time-consuming process. This often led to frustration and inefficiency as administrators had to duplicate efforts, creating similar messages for different platforms. Furthermore, the Advocacy Board could quickly become cluttered, with the same thumbnail or asset featured repeatedly for various networks, overwhelming both administrators and advo

Content 62
article thumbnail

US Senators Accuse X of Profiting From Terrorist Propaganda

Social Media Today

Another challenge for Elon Musk's increasingly divisive X project.

Project 185
article thumbnail

#627: 10 Entrepreneurs’ Stories of Gratitude

Amy Porterfield

Listen on… Taking a moment to be thankful for every step of your entrepreneurship journey. Friends – this is not just any episode. This is a beautiful celebration […] The post #627: 10 Entrepreneurs’ Stories of Gratitude appeared first on Amy Porterfield | Online Marketing Expert.

article thumbnail

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

article thumbnail

U.S. Senators Accuse X of Profiting From Terrorist Propaganda in the App

Social Media Today

Another challenge for Elon Musk's increasingly divisive X project.

Project 181
article thumbnail

Apple’s Social Media Strategy: Minimally Showy With Maximum Impact

Keyhole.co

Clichéd as it may sound, most of the world is split into Android and iOS users. But this is hardly a recent development. In fact, from the foundational years itself, Apple drew a large number of unwavering loyalists. The company had already enjoyed success with its 1977 Apple II computer, and in 1980, it went public successfully. And there has been no looking back since then.

article thumbnail

YouTube Steps up Its Fight Against Ad Blockers With Load Delays

Social Media Today

YouTube's had enough of users cutting off its ads.

YouTube 186
article thumbnail

6 SEO Myths BUSTED

Writtent Blog

Ranking in the top results of search engines, especially Google, is critical when trying to run a successful business. That’s why SEO (Search Engine Optimization) has developed as an art form as well as its own niche; people want to know the “secret” of how to get to #1 and will devote time and/or money to do so. If you do a search for “SEO copywriting tips” you’ll get lots of results that essentially parrot back the same information: use an active voice, write intriguing headlines, include link

SEO 52
article thumbnail

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

article thumbnail

YouTube Steps Up its Fight Against Ad Blockers with New Load Delays

Social Media Today

YouTube's had enough of users cutting off its ads.

YouTube 176
article thumbnail

Beyond the Press: Navigating the Diverse Landscape of News Channels and Platforms

Proactive Report

Navigating the diverse landscape of news channels and platforms has become increasingly complex. From traditional newspapers to social media snippets, the way your audience consumes news has transcended the limitations of the traditional press. As they strive to stay informed, the options have expanded exponentially, offering both a bounty of choice and a minefield of misinformation.

News 52
article thumbnail

TikTok Adds New Conversational UI To Help Guide Its Algorithms

Social Media Today

A new way to customize your TikTok feed.

article thumbnail

How to Use LinkedIn to Boost B2B Sales: 5 Expert Tips

Quintly

Want to know how to use LinkedIn to boost B2B sales? Read on to discover proven strategies to connect with key players and generate leads for your B2B brand.

B2B 52
article thumbnail

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

article thumbnail

TikTok Adds New Conversational UI to Help Guide its Algorithms on Your Preferences

Social Media Today

A new way to customize your TikTok feed.

article thumbnail

The Power of a First-Person Professional Biography in a World of AI and Deepfakes

WebInKnow

The world wants to know who you are! And we’d like to learn about you in your own words.

Brands 67
article thumbnail

Field tested tips for aligning customer service and marketing

Sprout Social

If a business is an orchestra, then every department is its own instrument. When teams work in isolation, the result is simply noise. However, when everyone unites around shared goals, beautiful music is made. And there’s no sweeter harmony than what’s created through collaboration between customer service and marketing. Looking for proof? Look no further than Instant Brands.

Tips 100
article thumbnail

9 Social Media Competitor Analysis Tools That Will Help You Win

Hootsuite

Social media competitor analysis tools should be a staple in every social manager’s toolbox. Unfortunately, there’s often a temptation to focus inward and get stuck micro-analyzing your own internal social media performance. The thing is, your own performance analysis is much more valuable when placed in the context of what’s happening overall in your industry niche.

article thumbnail

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

article thumbnail

New Report Looks at Why Users Are Hesitant To Make Purchases in Social Apps [Infographic]

Social Media Today

A new report from The Influencer Marketing Factory indicates that more people are buying in social apps.

Report 205
article thumbnail

House Democrats Accuse X And Musk Of Profiting Off Hamas Propaganda: ‘Indefensible’

Forbes Social Media

Nearly 30 Democratic lawmakers sent a letter to X owner Elon Musk and CEO Linda Yaccarino on Tuesday arguing the platform is profiting off pro-Hamas propaganda stemming from the group’s attack on Israel last month.

article thumbnail

New Report Looks at Why Users Are Hesitant to Make Purchases in Social Apps [Infographic]

Social Media Today

A new report from The Influencer Marketing Factory indicates that more people are buying in social apps.

Report 168