agora pulse

MAY 29, 2018

Social media has become increasingly data-driven which means that social media managers today must prove social ROI (return on investment) to their boss. Businesses use ROI to calculate dollar/cents return on a dollar/cents investment and social media is no different.

ROI 108

ROI CPC eBook URL 108

agora pulse

NOVEMBER 21, 2016

With adoption of social media marketing at an all time high and fans requiring constant attention, both B2B and B2C companies are finding it necessary to hire an entirely new marketing role, one that didn’t even exist 10 years ago — the social media manager. Click To Tweet. Integration.

Social Media Management 60

Social Media Management Social Media Applications Analytics 60

agora pulse

NOVEMBER 10, 2020

When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition. You can download this free SMART goals guide to help you with that planning. What Are the Most Important Social Media Metrics? Zoho Social.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

AUGUST 30, 2021

Maximize marketing ROI. But just because you show up on multiple channels, does not guarantee a successful multichannel campaign—especially if your social media team was left out of the planning phase. Life of a social media manager: Them: here's a great pic to post. Trust your social media manager.

Campaign 141

Campaign Social Media Social Media Management Team 141

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. ‍♀️ In our Pulse Survey, 41% said they measure the growth in followers/subscribers on social platforms to see if influencer marketing is working for them.

Metrics 100

Metrics Influencer Marketing Survey 100

Sprout Social

OCTOBER 19, 2023

The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Mindjumpers

JANUARY 11, 2012

Only 19% reported using a social media management platform in 2011. 25% plan to add social media management tools to their social marketing arsenal in 2012. Two main challenges for 2012 – Resources and ROI. 18% of marketers spend between $1,000 and $10,000 on social media annually.

Survey 250

Survey Report Social Media ROI 250

Hootsuite

MARCH 26, 2024

Below, we rounded up the top social media collaboration tools and the features to look for if you want to take back your time. Bonus: Download our bundle of free customizable social media workflow templates and set up a clear approval process for your team in minutes. Best for: Project management across teams.

Collaboration 86

Collaboration Tools Social Media HootSuite 86

Sprout Social

FEBRUARY 6, 2017

Social media ROI is one of the most heavily debated topics in the online marketing world. Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. 56% said an inability to tie social media to business outcomes.

ROI 40

ROI Social Media Analytics Cost 40

agora pulse

JULY 17, 2020

Create the ultimate social media report that can impress clients and colleagues alike by following these tips for social media managers. When you manage social media for your clients or company, you’re in charge of more than just creating content, overseeing engagement, and guiding strategy.

Report 147

Report Social Media Metrics Aggregator 147

Sprout Social

MAY 3, 2023

Speak the CFO’s language There are some CFOs that get marketing, the brand and the longer tail ROI investments that we need to make for future growth. How to quantify the ROI of social media to your CFO Maximizing the impact social media can have on an organization requires investments in people and the tools.

ROI 97

ROI Cost B2B Organization 97

Oktopost

OCTOBER 28, 2021

To be successful in today’s B2B sales environment, having a strong social selling strategy is paramount to your company’s ability to drive results and generate ROI. As it turns out, nearly 4 out of 5 B2B buyers prefer digital sales formats – and social media is among the most popular of those formats.

Tools 144

Tools B2B Price ROI 144

Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. What is replacing Salesforce Social Studio?

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

agora pulse

OCTOBER 1, 2020

Need to get the full picture for a social campaign or strategy? As a social media manager, every post you publish contributes to a larger goal and fits into an overall strategy. But how do you identify the right goals and shape a strong social media strategy? Manage potential risks.

Analysis 114

Analysis UGC How To Social Media 114

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips.

B2B 136

B2B Social Media Strategy LinkedIn 136

agora pulse

JUNE 13, 2020

On top of that, you can download your full stats to an Excel doc from there you can use Excel powers to sort and filter your stats to identify best-performing tweets and trends that accounted for that success. Related: Twitter 101: What Every Smart Social Media Manager Needs to Know.

Analytics 204

Analytics Tools Twitter Hashtag 204

Oktopost

APRIL 9, 2019

Demonstrating ROI is no easy task, as the 52% of marketers who cite proving social ROI as their number-one biggest social marketing frustration will attest. Nonetheless, returns on social media initiatives can be demonstrated in detailed reporting that shows how each client’s unique challenges and goals are met.

Report 95

Report Social Media B2B How To 95

agora pulse

SEPTEMBER 24, 2020

If you’re looking for a social media manager for your brand, you’ll want to download this free quick sheet about what to ask when hiring one.). The account manager will likely want to either set up a call to learn about the client’s business or send a questionnaire to gather the information they need.

Social Media 99

Social Media Marketing Social Media Management Report 99

agora pulse

APRIL 7, 2020

Shopping for your company’s first social media tool or needing to upgrade to a new social media management app? Finding the right social marketing tool is essential for everything from building your brand and driving sales to optimizing your digital strategy and maximizing your budget. Agorapulse.

Social Media Management 208

Social Media Management Social Media Tools Collaboration 208

Sprout Social

JUNE 15, 2023

By choosing the right social media management tools for nonprofits, you can proactively engage donors, volunteers and staff members, while saving your team valuable time and resources. But not all social media management platforms are created equal.

Social Media Management 116

Social Media Management Social Media Tools How To 116

Hootsuite

MAY 21, 2020

But before we do, let’s look at exactly what social media monitoring is and why it’s critical to any successful social marketing strategy. Bonus: Download a free guide to learn how to use social media monitoring to get more customers and boost sales. General trends that apply to your industry.

Social Media 145

Social Media Tools HootSuite Sentiment 145

agora pulse

NOVEMBER 4, 2020

When you think of paid social, do you think of Reddit ads? Here’s a look at all the reasons why Reddit ads can be a secret ingredient in the social media manager’s mix. Let’s talk about paid social ads. Get started on saving time and energy on your own social media management!

Reddit 115

Reddit CPC CPM Cost 115

Sprout Social

APRIL 26, 2023

Is your business really getting something out of its social media efforts? According to the latest Sprout Social Index™ , proving social media ROI was the second biggest challenge for social media teams. So if you’re struggling with measuring social media ROI yourself, we get it.

ROI 98

ROI Social Media How To Metrics 98

Hootsuite

FEBRUARY 16, 2021

Hootsuite has all sorts of hidden gems and neat ways to save you time and increase your brand’s social ROI. Whether you’re a solopreneur or a multi-brand team or somewhere in between, read these 19 tips to get an insider look at how Hootsuite power users wield the dashboard—and get the most out of social media for their business.

HootSuite 140

HootSuite Features URL Template 140

Hootsuite

NOVEMBER 28, 2022

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Reddit is a social network with a forum-style discussion structure. Learn more, including other tool recommendations, in our guide to social listening. What is Reddit?

Reddit 100

Reddit Brands Meme Forums 100

Sprout Social

MARCH 12, 2020

However, its value is still downplayed because of the historical disconnect between social and bottom-line business metrics. While it’s tempting for businesses to simply “follow the money,” not everything you do on social media translates directly into dollars and cents. Level up as a social media manager .

Data 101

Data Skills Meme Social Media Management 101

Keyhole.co

JULY 18, 2023

TikTok is the most downloaded app of all time, hitting over 2 Billion downloads since its launch in September 2016. Connect your TikTok business account to social media management tools, making planning and publishing across multiple platforms easier. So, TikTok boasts a big audience. Engagement.

Tips 52

Tips Marketing Trends Influencer 52

Oktopost

OCTOBER 26, 2020

Why you need a social media management tool. It’s easy to assume that B2B social selling can and should be limited to LinkedIn, as Twitter and Facebook are almost exclusively B2C channels. You simply cannot execute an effective social media strategy of any kind. Do you even need these specialized tools?

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Hootsuite

SEPTEMBER 19, 2019

Social media managers own the skills that brands need in order to succeed on social. billion people using social media —and a million more joining every day—we all know that no marketing strategy can survive without a social component. Download them now. What is a social media manager?

Social Media Management 111

Social Media Management Skills Template Templates 111

Hootsuite

SEPTEMBER 29, 2020

But can you measure the ROI of your social media marketing efforts? Social ROI can often be tricky to prove. LinkedIn research found that 58 percent of digital marketers have to prove social media ROI to get approval for future budget requests. Includes experts tips for proving ROI.

ROI 145

ROI Social Media Tools HootSuite 145

Oktopost

APRIL 18, 2022

B2B podcasts are an easily consumed media with extremely high marketing potential. They offer several valuable benefits for marketers, including: Low Barrier to Entry/High ROI. A successful podcast can have a very high ROI. Benji has hosted 2000+ episodes, and the podcast has over 4 million downloads. Lead Generation.

B2B 62

B2B Marketing Apple Hosting 62

agora pulse

OCTOBER 26, 2020

Shopping for social media management tools? Or need to upgrade to a new social media scheduling app? Finding the right social media management tool is essential for everything from building your brand and driving sales to optimizing your digital strategy and maximizing your budget. Social CRM.

Social Media Management 138

Social Media Management Social Media Tools Social CRM 138

Sprout Social

AUGUST 3, 2023

And as a result, so has the role of social media managers. From content creation to community management, the responsibilities of social teams have expanded significantly. And with the popularity of video, it’s clear that entertainment is critical in your social media content strategy.

Social Media 90

Social Media Content Airlines Authentication 90

agora pulse

NOVEMBER 21, 2019

As the world’s largest social media platform, Facebook is an essential channel for businesses, organizations, and public figures to market themselves online. For social media managers specifically, Facebook is a critical component in a well-rounded marketing toolbox. Measure ROI. Guide your strategy.

Social Media Management 141

Social Media Management Social Media Facebook Groups 141

Hootsuite

JULY 2, 2019

For salespeople, an employee advocacy program can provide a great basis for social selling techniques. Bonus: Download a free employee advocacy guide that teaches you how to plan, launch, and grow a successful employee advocacy program for your organization. Hey, Social Marketers! Employee advocacy stats. Advocacy calculator.

Social Media 111

Social Media Guidelines HootSuite How To 111

Pam Moore

DECEMBER 10, 2019

Hey content marketers, digital marketing and social media managers! And lucky for you…I have a proven 2020 Content Calendar Template you can download for free here. Join 30,000 of your peers and download it now. Download our content calendar template today. I have a few important questions for you.

Template 78

Template Templates Content Training 78

Hootsuite

MAY 24, 2022

Download now. For Hootsuite, these are social media managers and professionals looking to hone their skills. While we didn’t spend a ton of money, we did see pretty good ROI for our target objectives and other outcomes. This finding is backed up by our Social Trends 2022 report. Inspirational. Informative.

HootSuite 97

HootSuite Campaign Metrics CPC 97