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The Twilight renaissance: Why retailers need social media for trend forecasting

Sprout Social

This is yet another trend that was born without the help of any designer or magazine. How social influences fashion trends. 3 social-first fashion trends that made waves in 2021. To better understand this phenomenon, here’s a quick rundown of three trends that started online rather than the runway. Here’s why.

Retail 126
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‘Tis the season: Retailers can expect 32% more social messages this holiday season

Sprout Social

This prolonged and hyper-social holiday shopping season means it’s more important than ever for retailers to be ready for the influx of messages this time of year will bring. billion messages across Twitter, Facebook and Instagram to find out how retailers fared in previous holiday shopping seasons and what brands can expect for 2018.

Retail 109
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How to develop a social marketing strategy for your business’ reopening

Sprout Social

Every retailer is thinking about the steps they’ll need to take when it’s time to reopen. To stay on top of the latest trends, leverage tools like social listening to keep a pulse on how customers feel about stores reopening and what they need from your business. Information is changing rapidly. Thank y’all so much! ??.

Strategy 133
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How to use brand safety tools to protect your brand’s reputation

Sprout Social

The retailer used TikTok to highlight its partnership with basketball star Candace Parker. Social listening allows you to: Monitor brand sentiment to get ahead of a crisis. For example, you can view brand sentiment trends at a glance within the platform, which helps you visualize how people are reacting to your brand in real time.

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Post Performance Report: Brands transforming social customer care

Sprout Social

Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. According to Sprout Social Listening data from January 13 to February 12, 2024, PNC Bank has a 64% positive sentiment rate, which is 8% and 12% higher than its two biggest competitors.

Report 66
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See campaigns differently: Why social is an invaluable player for the NFLPA

Sprout Social

Social listening helps us track sentiment and conversations around specific campaigns and major events throughout the years. Using social analytics, I could see how many people were clicking through to our program landing pages, report back to our Player Affairs team and compare those metrics with the upward trend in applications.

Campaign 121
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5 Best Examples Of Brands Using Social Media For Customer Service

Keyhole.co

The support team promptly explained that the songs listed are recommendations, hence not downloaded, but can be added to playlists for offline listening — which was informative and also offered a tangible solution to the customer’s query. Here, a user wanted to learn how Spotify’s ‘Smart Shuffle’ feature works.