Sprout Social

OCTOBER 31, 2023

Why influencer marketing ROI matters Nearly half (47%) of social marketers say measuring the effectiveness of campaigns is one of their top influencer marketing challenges, according to our Q3 2023 Pulse Survey. Historical performance is another essential metric to track to ensure the influencer maps to their goals.

ROI 107

ROI Influencer Marketing Survey 107

Sherrilynne Starkie

DECEMBER 22, 2013

Each week, we highlighted a new survey, report or study to help readers gain the insight they need to make the smart decisions necessary to meet their own goals and objectives. In it, we take a look back at the important new trends, metrics and benchmarks that will inform digital communications strategies into the New Year.

Trends 276

Trends Survey Study Metrics 276

Waxing UnLyrical

JUNE 24, 2019

In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. Engagement is a key metric for making the case for micro influencers. In fact, 68% of respondents to the Uproar PR survey said they have made a purchase based on a post from a non-celebrity.

Influencer 237

Influencer Authentication Survey ROI 237

Sprout Social

OCTOBER 19, 2023

It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics. Download the Sprout Social Index™ today. Further, AI-driven marketing automation is assisting marketers in increasing speed and efficiency.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Mindjumpers

JANUARY 26, 2011

The survey was conducted among HBR magazine and newsletter subscribers during July 2010. These are some of the main results from the survey: • Three-quarters (75%) of the companies in the survey said they did not know where their most valuable customers were talking about them. You can download the whole report from HBR here.

Social Media 277

Social Media Survey Metrics Analytics 277

Buzzlogix

AUGUST 22, 2017

Keep an eye on the right metrics so you’ll know just how well received that content is. Return visitors is one of the most important metrics you can track. Track this metric to find out if you are meeting your coverage demands. Analyze the impressions when gauging this metric. Content Marketer. Unique Visitors.

Metrics 40

Metrics Social Media Sentiment Conversation 40

Social Media Strategies Summit

JUNE 20, 2019

Download (or Save) the Live Video. For Facebook Live Streams, you can share the post to your profile or download the video file. Downloading the actual video file allows you to repost in a number of places (more on that later). Take note of your video metrics to use as benchmarks for future live videos. Source: John Wind.

Video 139

Video Upcoming Instagram Metrics 139

Hootsuite

OCTOBER 21, 2020

We surveyed 2,162 marketers and conducted in-depth interviews with executives at large enterprise companies. Download the full Social Transformation Report to find out how 2,162 marketers are using social media in their organizations in the wake of COVID-19. Our new research reveals it’s time to rethink this assumption.

Social Media 137

Social Media Committee Organization Survey 137

Sprout Social

FEBRUARY 8, 2021

Through collection methods like surveys and reviews, the data will then be analyzed and distributed to relevant departments. Others, like surveys and customer interviews, require a more active approach. In the analysis stage, you sort through the collected data to find the metrics that help you answer your questions.

Data 125

Data Survey How To Review 125

Hootsuite

JULY 21, 2022

Bonus : Download a free guide and checklist to help you convince your boss to invest more in social media. More than 80% of respondents to the Hootsuite 2022 Social Trends survey said they are confident in quantifying social ROI. Pick a metric you want to report on, such as total yearly website visits from Instagram.

ROI 113

ROI HootSuite Cost Campaign 113

Hootsuite

APRIL 12, 2021

Bonus: Download a free employee advocacy toolkit that shows you how to plan, launch, and grow a successful employee advocacy program for your organization. Send out an employee survey. Hootsuite surveyed employees and learned that different teams wanted different social resources. Get the free toolkit right now!

Engagement 139

Engagement Social Media Strategy Tools 139

Hootsuite

MAY 1, 2023

Bonus: Download our bundle of free customizable social media workflow templates and set up a clear approval process for your team in minutes. Bonus: Download our bundle of free customizable social media workflow templates and set up a clear approval process for your team in minutes. What is a social media workflow?

Template 134

Template Templates Social Media Tips 134

The Realtime Report

AUGUST 8, 2012

These findings are from a survey conducted jointly by Teradata Aster , Mzinga , and the Center for Complexity in Business (CCB) at the University of Maryland to provide insights into the adoption, use and current state of social business software and big data analytics in businesses. The top metrics respondents want in a big data solution?

ROI 191

ROI Mzinga Analytics Social Media 191

Sprout Social

SEPTEMBER 21, 2020

Their photo-editing mobile app has over 150 million Android and iPhone downloads since it first launched in 2012. Flory and Lutze believe this emboldens creators to try new things, share in-progress work and fall in love with the process vs. the affirmation of popularity metrics.

Issues 136

Issues Survey Campaign Authentication 136

Hootsuite

MAY 24, 2022

Unlike regular In-Feed Ads, the engagement generated by Spark Ads is attributed back to the original post, which extends the reach of your content and gives your channel’s engagement metrics a lift. Here’s a breakdown of how the two campaigns compared across the same metrics. Download now. Our other ad objective was video views.

HootSuite 97

HootSuite Campaign Metrics CPC 97

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. Bonus: Download a free pack of 8 eye-catching Instagram ad templates created by Hootsuite’s professional graphic designers. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. Download now.

Instagram 117

Instagram HootSuite UGC Influencer 117

Convince & Convert

JULY 16, 2015

To shed some light on this grey area in blogger outreach, we went straight to the source: We surveyed 4,000 of the most influential bloggers on their marketing partnerships. Download the survey now. Key Takeaways from Surveying 4,000 Bloggers on Marketing.

Blogger 60

Blogger Research Brands Survey 60

Hootsuite

SEPTEMBER 14, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. For example, if you’re an airline trying to assess customer satisfaction, it might be hard to discern customers’ true feelings through surveys or customer service interactions.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Hootsuite

JULY 15, 2021

Customer service metrics enable companies to track their support efforts in an on-demand, multi-platform world. To keep up, it’s crucial to track the customer service metrics that matter. What are customer service metrics? Customer service metrics are also used to measure client satisfaction. And they expect it fast.

Metrics 138

Metrics Survey FAQ Issues 138

Socialized

MARCH 19, 2010

The Million Follower Fallacy: Audience Size Doesn’t Prove Influence on Twitter, on Read Write Web , cites a recent survey that found “Twitter follower count is somewhat of a meaningless metric when it comes to determining influence.&# That’s why people use web metrics instead. These are “soft&# metrics.

Influencer 179

Influencer Social Media Metrics Statistics 179

Hootsuite

FEBRUARY 24, 2023

We recommend downloading your data from Social Studio soon to make migrating easier. Hootsuite analytics allow you to watch hundreds of metrics, see how you’re performing against competitors, and track your team’s performance in the Hootsuite dashboard. The platform also doesn’t allow you to customize social media performance reports.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Sprout Social

MAY 5, 2020

Download the Sprout Social Index™. According to the 2020 Sprout Social Index ™ , the top priority for social media practitioners is increasing brand awareness, a ranking that matches findings from our 2019 survey. The marketers that do this best can bridge the disconnect that exists between social and top-line business metrics.

Skills 133

Skills Class Data Team 133

Social Media Marketing

MAY 22, 2013

Industry News Google is demanding that Microsoft remove the YouTube app from Windows phones , as it allows users to view the videos without ads and to download videos directly, both violations of the terms of service. Metrics/Measurement/Big Data Most data isn''t "big," and most companies are wasting money pretending that it is.

Social Media 167

Social Media Yahoo Privacy Flipboard 167

agora pulse

NOVEMBER 12, 2019

With Hello Bar, you can run a quick A/B test and view the metrics to compare their performance. Design a playful quiz with short and easy survey questions. You can use Survey AnyPlace to capture leads with interactive quizzes. Design surveys that adapt to all devices. So why not use interactive quizzes to generate leads?

Organization 89

Organization Social Media Discount Survey 89

Waxing UnLyrical

MARCH 11, 2015

With this mindset, we may assume that the impact of PR to a business can’t be measured or that communications are quantified by superficial metrics. Our understanding of PR metrics needs a paradigm shift, though. And a lot of the writing about PR metrics is too obtuse, too broad, or too incorrect to apply to the real world.

Metrics 100

Metrics How To Discount Analytics 100

Convince & Convert

JULY 29, 2012

click here to view and download the Social Media ROI Cookbook on Slideshare). There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact.

ROI 138

ROI Social Media Social CRM Survey 138

Webbiquity SMM

FEBRUARY 16, 2016

These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below. The CMO Survey ). The CMO Survey ). The CMO Survey ). The CMO Survey ). White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers.

B2B 110

B2B Social Media Marketing Survey 110

Razor Social

AUGUST 22, 2018

Shares on a piece of content are one of the first metrics marketers look at when they want to assess engagement. This metric in Google Analytics shows you the ‘time on page’ for people that didn’t bounce. These actions may take minimum effort from your audience but they still have to be earned. Time on Page.

Engagement 85

Engagement Content Metrics Analytics 85

Keyhole.co

MAY 25, 2022

Social media analytics goes beyond broader metrics such as likes, follows, clicks, retweets, previews, and impressions gathered from social networks. However, you need to use social media analytics tools to get the essential metrics. Let’s see the metrics you need to research your social media audience.

Analytics 52

Analytics Social Media ROI Metrics 52

Hootsuite

MAY 13, 2020

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. According to a study by CreatorIQ and Influencer Marketing Hub , 39% of brands surveyed say it’s difficult to find influencers to participate in their campaigns. This is good news for brands, too.

Influencer 145

Influencer Trends Marketing Guidelines 145

Bill Hartzer

DECEMBER 27, 2010

Gleanster attempts to find out what they are doing right, not only in terms of technologies but also in terms of organizational resources, business processes, and performance metrics. You can actually download the reports for free after you register for the service. And, before downloading, you must agree to their terms.

Research 113

Research Report Cymfony Social Media 113

Webbiquity SMM

MAY 10, 2011

.&# On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. Response rates for email surveys continue to decline; who has the time to answer a survey? (At

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

MAY 12, 2016

If your webinar hosting platform provides you with a downloadable recording file, it’s a good idea to edit the recording to remove all housekeeping instructions, as well as “airbrush” out any recording flaws and excessive “ums,” “ahs,” or long pauses. Gather the Final Metrics and Analytics.

Tips 60

Tips Survey Hosting Metrics 60

Hootsuite

JUNE 12, 2020

Learn how to measure Instagram Stories analytics and which metrics to track so you can optimize Stories to achieve your goals. Download your free pack of 20 customizable Instagram Stories templates now. Only basic Interaction and Discovery metrics are viewable. Navigation metrics show you what’s working and what isn’t.

Metrics 145

Metrics Analytics Instagram How To 145

Sprout Social

JANUARY 19, 2022

Dive deeper below, then download our product launch checklist template to ensure you’re ready to say, “We have lift-off.”. consumers in a recent Sprout survey had seen an ad for irrelevant products or services. Don’t forget to download the product launch checklist template to guide you through the process. Define your audience.

Products 136

Products Social Media FAQ Sentiment 136

Sprout Social

DECEMBER 9, 2020

Offering new services, like social listening, can help agencies uncover actionable insights for their clients previously available through costly focus groups and lengthy surveys. Take action: Agencies shouldn’t assume clients will automatically connect the dots between social marketing and its impact on client business metrics.

Proposal 103

Proposal Price Project Education 103

Sprout Social

MAY 19, 2021

The Harris Poll, on behalf of Sprout Social, surveyed US consumers and business executives to better understand how they use social media and its impact on organizations. Download The Future of Social Media report to learn more about how social media interaction will impact your brand in 2021 and beyond.

Engagement 136

Engagement Brands Review Influencer 136