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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B 306
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11 chatbot marketing examples to boost your bot strategy

Sprout Social

This sort of line has been popular among marketers over the past couple of years. Based on industry data and what we’ve seen firsthand at Sprout, the answer is a resounding “yes.”. While chatbots for marketing were once seen as uncharted territory, more and more brands are getting on board with bots. “The bots are coming.”.

Examples 110
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How to create an effective LinkedIn Business Page in 6 steps

Sprout Social

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. You can also tag your messages to group and categorize posts based on your workflow.

LinkedIn 110
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3 Quick Ways Ecommerce Can Become Community-Driven in 2022

Pixlee

This can help marketers provide their customers with more profound and complete information about their products without them having to leave their homes. Customers can download the Jones Soda app, scan the bottle label with their phone camera, and then watch the “Reel Label” come to life with AR video.

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Artificial Intelligence: A Modern Approach to Marketing

Razor Social

In this guide, I’ll go into detail about how artificial intelligence is impacting marketing right now and how it will continue to impact it in the future. And it’s alright to be nervous because the role of marketers in organizations will change but… …you’ll still have an important role to play.

Marketing 109
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How to put together a top-tier SaaS marketing strategy

Sprout Social

Even so, the cloud market is scheduled to grow a staggering 17% in 2020. Doing so means nailing down your SaaS marketing strategy, though. In this guide, we’ve broken down everything you need to know about SaaS marketing. What makes SaaS marketing “different?”. SaaS marketing is all about long-term customers.

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20 Important TikTok Stats Marketers Need to Know in 2020

Hootsuite

Thinking about adding TikTok to your social media marketing strategy? Download the free guide now. 1 downloaded app of 2020. Figures released from mobile data and analytics company AppAnnie show that TikTok tops the download charts this year. One-third of all smartphone users in India have downloaded TikTok.

Marketing 145