Dave Fleet

MAY 28, 2020

When Bill Doern asked if I would participate once again this year I readily said yes, and on a Friday afternoon this Spring I listened and provided feedback on social media strategy presentations by 10 teams of aspiring digital marketing professionals. Question the brief. Sometimes less is more.

Strategy 195

Strategy Social Media Committee Resources 195

Dave Fleet

MAY 28, 2020

When Bill Doern asked if I would participate once again this year I readily said yes, and on a Friday afternoon this Spring I listened and provided feedback on social media strategy presentations by 10 teams of aspiring digital marketing professionals. Question the brief. Sometimes less is more.

Strategy 195

Strategy Social Media Committee Resources 195

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 103

Process Sentiment Analysis Applications 103

Jon Loomer

JANUARY 18, 2018

To guide you, Facebook asks “What question do you want to answer?” ” Right now, there are only two such questions… One can assume more questions will be added as this tool develops. Test Group 1: Random sampling of people who saw ads from the first campaign during the test period.

Research 167

Research Tools Comparison Facebook 167

Sherrilynne Starkie

FEBRUARY 13, 2018

They are highly-qualified professionals with specific digital marketing and communications skills and experience. A lot of people think of social media as marketing, and it’s an important part. But, its use is not limited to marketing. Social media consultants are not masters of the dark arts. They are strategic advisors.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Waxing UnLyrical

DECEMBER 21, 2018

This document answers key questions such as: What is the background of the initiative? Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. This is a group exercise for an internal team working for a client. A good starting point is to develop a brief.

Strategy 220

Strategy Analysis Collaboration Small Business 220

Jon Loomer

SEPTEMBER 27, 2021

A question I often get is related to what percentage you should use for your Lookalike Audience. Facebook doesn’t come out and say this in their documentation, but this is also assumed to include custom audiences (we’ve tested to confirm). I typically tell advertisers to test and experiment. What will be the source?

Facebook 212

Facebook How To System Advertising 212

Absolute PA

OCTOBER 1, 2011

I get asked this question a lot and I see loads of businesses using the wrong option on Facebook so I felt it was important to cover this subject. First off, lets look at the differences between a profile, page and group. A group is ideal for small communities of people who share a similar interest. So there you have it.

Groups 103

Groups Groups Facebook Class 103

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. What is a buyer persona? Why are buyer personas important?

Data 138

Data Social Media Sentiment Team 138

Sprout Social

JANUARY 3, 2023

Working with customer service, product and other departments on your strategy helps you get the most from your marketing resources. Let’s take a more in-depth look at how departments outside of marketing can support implementing a comprehensive social strategy. A successful social media strategy is rooted in collaboration.

Collaboration 116

Collaboration Social Media Team Sentiment 116

Sprout Social

FEBRUARY 8, 2024

The basics of tiered customer service You have questions, we have answers. Issues escalating to Tier 3 may include persistent challenges that call for developer investigation or questions from advanced users working with a more tailored version of your product or service. Document these and share them back with your team.

How To 99

How To FAQ Issues Software 99

Writtent Blog

MAY 11, 2021

Because of cultural norms and public housing policy, the rental market in Singapore tends to be very expat-centric. Normally, the commercial lease agreement is a very long, complicated and detailed document. Markets are a paradigm example of a self-generating or spontaneous social order (Hayek 1973, p. . “20.3

Groups 40

Groups Groups Policies Project 40

Hootsuite

APRIL 14, 2021

You can use WhatsApp for voice messages, calls and video calls, as well as sharing photos, videos, documents, or your location. Save answers to commonly asked questions as templates and set up shortcuts. This will give you back the time you would spend typing out the answers to repeating questions. It’s not just about texting.

Tools 140

Tools Tips How To HootSuite 140

Sprout Social

AUGUST 26, 2020

But despite the rising mainstream popularity of esports, marketing to the esports audience is far from easy. For starters, we’re talking about a fragmented, hyper-social group of consumers who span the globe and have opinions on teams like 100 Thieves, Team Liquid and Evil Geniuses. A more strategic approach to esports marketing.

Data 80

Data Strategy Marketing Sports 80

Buffer Social

SEPTEMBER 11, 2023

The reality is that the best LinkedIn users are marketing machines. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. They use the platform as a content distribution system, not a resume builder. Quantify your results.

LinkedIn 113

LinkedIn Tips Skills URL 113

ProBlogger

SEPTEMBER 6, 2012

I first faced the problem of document immobility a couple of years ago, when I was far away from my PC. I lost my flash stick and realized that I didn’t have my documents stored anywhere in the cloud. Another problem I faced was appropriate document management—in terms of document creating, storing, editing and sharing.

Blogger 39

Blogger Tools Collaboration Microsoft 39

Buffer Social

DECEMBER 12, 2023

7 creators on the systems that support their content creation I’ve interviewed several creators for our Creators Unlocked and Social Proof series, and a question I always ask is: what systems allow you to do what you do? This document serves as a central hub for their content ideas and facilitates collaboration within the team.

System 89

System Content Fashion Template 89

Sprout Social

NOVEMBER 2, 2023

To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. When coupled with social media market research , they help brands: Provide an overview of the resources your customers use. Generate marketing campaign ideas.

Examples 97

Examples Template Templates How To 97

agora pulse

APRIL 9, 2020

The sales team also has daily intel live from the market. We also pass this intel to our Marketing team. They also create assets on the website that we know our organic visitors are craving and better invest our marketing dollars in the initiatives that we know our most qualified leads are coming from. Collaborate without ego.

Team 140

Team Collaboration Report Process 140

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. This has made producing social media content a top priority for 95% of B2B marketers. Sagefrog reports that 66% of marketers have seen a positive return on investment (ROI) from social media marketing.

ROI 52

ROI B2B Social Media How To 52

Kikolani

AUGUST 30, 2017

It is Niche Marketing. What is Niche Marketing? According to Wikipedia, a niche market is a subset of the greater market share. It is likely fair to say that Niche Marketing is a case of marketing to that niche that has been identified or defined. the Dental Marketing Guy) teaches (literally!).

Marketing 70

Marketing Affiliate marketing SEO Course 70

Hootsuite

JUNE 27, 2022

” Discord may not be on your radar as a social media marketing tool. You can join a big community for people who share a common interest or start a smaller private server for a group of friends. That doesn’t mean it can’t be part of your marketing strategy. Servers can be public or private spaces. Build community.

Template 98

Template Templates Eventful Hosting 98

Pam Moore

JULY 11, 2018

Good marketers know how to do these things with their eyes closed. If you don't know the answer to these questions, this better be your first and top priority (right after you write down your goals, objectives and build your plan!). My first question to you will be why did you choose such colors? What markets do you serve?

Apple 139

Apple Brands Tips Consultant 139

Later

JUNE 7, 2021

To create a LinkedIn content strategy that really works for your business, you’ll first need to outline your content marketing goals: Step #1: Outline Your Marketing Goals . Setting marketing goals will keep your efforts focused and measurable. LinkedIn, for example, is a place for professional-related conversations.

LinkedIn 92

LinkedIn Strategy Content How To 92

Pixlee

SEPTEMBER 29, 2021

It’s no secret that influencer marketing , when done right, is powerful in boosting brand awareness, conversion, community engagement, and more. Still, many businesses are only just opening themselves up to the possibility of influencer marketing. Some people remain doubtful regarding the marketing power that this group holds.

Influencer 52

Influencer Collaboration Authentication Campaign 52

Hootsuite

SEPTEMBER 7, 2022

Any good strategy begins with smart social media marketing goals — just don’t try to cover too many bases at once. Gain market insights with social listening. If you’re focusing on student engagement, a Facebook Group or Page is a natural fit. Want to take your social marketing to the next level?

Education 93

Education Social Media Tips HootSuite 93

Sprout Social

FEBRUARY 18, 2020

It’s an immediately reactive strategy and pertains to all kinds of talk about your brand: reviews, product questions and even service repair complaints. But when you practice social media listening , you’re taking an overall look at brand mentions and industry trends to better inform future marketing decisions.

Social Media 130

Social Media Strategy Brands Airlines 130

Hootsuite

AUGUST 8, 2022

Not only is KakaoTalk safe, but it might be essential in your digital marketing plan. It’s a free mobile service that offers text messaging, voice and video calls, group chats and more. Your KakaoTalk marketing campaign might extend far beyond South Korea. Frequently asked questions about KakaoTalk.

Mobile 83

Mobile FAQ HootSuite Retail 83

agora pulse

OCTOBER 8, 2019

If you’re a marketer, how can you coordinate employee advocacy for your brand? You should also be ready for a flurry of post-training questions and be on hand to give support. Social media guidelines not only help your marketing efforts, but they also help protect your company’s reputation and guard against lawsuits and security risks.

Social Media 84

Social Media Guidelines Hashtag Training 84

Pam Moore

APRIL 1, 2020

Good marketers know how to do these things with their eyes closed. If you don't know the answer to these questions, this better be your first and top priority (right after you write down your goals, objectives and build your plan!). My first question to you will be why did you choose such colors? What markets do you serve?

Apple 78

Apple Brands Tips Consultant 78

Waxing UnLyrical

NOVEMBER 17, 2011

I was in the market for a new machine this spring, and was instantly interested in the Chromebook. You open pictures in new tabs/windows, write documents using Google Docs or Microsoft’s Skydrive (essentially Office in the cloud). I can access all of my documents from any machine with an Internet connection.

Microsoft 157

Microsoft Flickr Google Course 157

Likeable

SEPTEMBER 24, 2019

In an age where “ everything happens so much ” and keeping up can start to feel like a full-time job, Twitter has been forced to look inward and ask some tough questions. From a marketing perspective, there are certainly reasons to be skeptical of Twitter. Chief among them: the content firehose. Staying on the Pulse of Culture.

Twitter 80

Twitter Airlines Aggregator Meme 80

agora pulse

OCTOBER 8, 2019

If you’re a marketer, how can you coordinate employee advocacy for your brand? You should also be ready for a flurry of post-training questions and be on hand to give support. Social media guidelines not only help your marketing efforts, but they also help protect your company’s reputation and guard against lawsuits and security risks.

Social Media 84

Social Media Guidelines Hashtag Training 84

Writtent Blog

DECEMBER 17, 2014

They’ve also mastered the art of sales, psychology, creative branding, marketing, and so much more. If you’re already a competent professional at your craft, you’ll need to consider making yourself into a true epic copywriter by acquiring some new content marketing skills. Interviewing Experts. Image source.

Compete 111

Compete Curation Skills Project 111

Sprout Social

APRIL 16, 2020

There’s a reason why so many people consider social media marketing to be a fun job. Social media gives marketers a chance to exercise their creativity and create deep connections with their audience. i remember thinking “no way i’ll ever top this viral thread” 1.5 years ago but somehow the steak stars aligned again. Support them.

Social Media 143

Social Media Social Media Management Exercises Policies 143

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

When you have a group of people submitting their work, there is an awareness that it isn’t just one idea that will work, so the result is a higher quality of work. Crowdsourcing is an useful model because it can be used by any group for any reason. As they saying goes, competition breeds excellence.

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Oktopost

JUNE 21, 2022

The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. But influencer marketing is not just for B2C. B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses.

Influencer 88

Influencer LinkedIn B2B Industry 88