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Why Do We Need a Social Media Policy?

SocialFish

While giving a webinar, Managing the Risks of Social Media , for Higher Logic , I got an unexpected question: “Why do we need a social media policy?” Then someone invented email discussion forums, and many members would be angry if you took them away. My first thought was Duh! Of course you need a social media policy.

Policies 222
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How to recruit more talent for your social video content

Sprout Social

When I was a social media manager, I was asked the question many of us know oh-so well: “Do you want to be the face of our social channels?” If you can feel your leadership team about to pop “the question,” don’t worry—you can remain behind the lens while still featuring human beings on your channels. But it’s not for everyone.

Video 90
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Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

Take every question your company gets asked and consider writing a blog post to answer it. Competitor websites, blogs and industry forums. I find it’s helpful to have a Word document available where I’m keeping ideas as I stumble across them. Send them a survey asking for feedback and input. Google search.

Adwords 278
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Google Manual Penalty: After Penalty is Removed, You Must Regain Trust

Bill Hartzer

In a recent Google Product Forum message, John Mueller responded to some questions from a website owner. Document everything that you’ve done, and beg, plead, and then beg again for forgiveness from Google. Once a Google manual penalty is revoked, your website needs to regain trust. File a Google reconsideration request.

Google 118
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Why Can’t Social Media Tools Post Directly to Instagram?

agora pulse

Would you post your Instagram login and password to a public webpage or a forum? If you are hiring a community manager or social media manager, consider asking candidates such security-minded questions as: Where do you plan to share your company logins? Of course not! How often do you do a check up on connected apps?

Instagram 144
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Why We Still Love Twitter

Likeable

Arguably the most polarizing social platform, Twitter has had its share of ups and downs in recent years, but for better or worse has become a main forum for public discourse. These factors, along with paid media questions around performance and ROI, have put Twitter on the back burner for some marketers.

Twitter 80
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The Many Roles of an Internal Community Manager

Social Media Strategery

Get used to people copying and pasting the content off the wiki and into a Word document, turning on track changes, and then sending you the marked-up Word document for you to “take a look at&# before uploading to the wiki. Inspirational Leader – You will not have enough hours in the day to do everything you want.