Jon Loomer

NOVEMBER 6, 2022

If you’ve been following me on any of my primary social channels during the past month or so, you’ve likely noticed a very clear pivot. My brand had grown stale. But short-form video needed to be a way to build my brand. I am deeply invested in short-form video. This is a complete 180. It was time to adjust.

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Video Instagram Meme Facebook 187

Mindjumpers

JANUARY 20, 2012

Tweet Social sharing is the backbone of social media. Every time a piece of content is sent out on a social channel, the aim is to have it shared and increase the brand’s visibility. 2000 people check in to Foursquare every 60 seconds. Social media accounts for 24% of all time spent online.

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Patterns Tumblr Foursquare Statistics 263

Ignite Social Media

APRIL 2, 2020

TikTok is a bite-sized social video platform that allows users to create, share, and edit videos with built-in tools the make it easy for anyone to add music, implement special effects, and join in on the latest trends. Who is not currently on TikTok, however, are brands ! Key Takeaways. What is TikTok? In short: teens.

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Marketing Authentication Trends Feed 217

Sprout Social

MARCH 20, 2023

The fast growth of TikTok has influenced nearly every other social media platform to become short-form video platforms themselves. And this shift is putting pressure on social media practitioners to put on their movie director hats. This bite-sized content can supercharge your social strategy and brand awareness.

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Buy Video How To Template 118

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). But the format is still underused across the major social media networks.

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Statistics Social Media Video Marketing 142

Socialized

FEBRUARY 12, 2021

Companies and brands create video content wherever you look, distribute it on its blogs and social media. Your brand will accomplish your marketing goals by well-optimized images. Throughout this article, we discuss why the brand has to be on YouTube. Reason To Be On YouTube as a Brand. Exposure the Brand.

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YouTube Brands Hubspot Overview 100

Buffer Social

OCTOBER 23, 2023

The other side to this, however, is that the bar for quality has been reduced, and you’ll need to put in extra effort to see meaningful growth.    This is as true for YouTube Shorts as for any other platform. Shorts also come with their own unique recommendation algorithm that could make your one life-changing video a reality.

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Buffer Social

APRIL 3, 2023

🔓Creators Unlocked Creators Unlocked is a content series that delves into the world of content creators to uncover the stories behind their social media posts. Welcome to the second installment of Creators Unlocked! Q: What inspired you to start creating content on social media? Today, we have Dre Fox on the docket.

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Social Media Instagram Film Course 78

Sprout Social

JUNE 14, 2022

A growing set of Baby Boomers are dominating platforms from Instagram to TikTok, proving that social stardom has no age limit. Grace and Frankie —a show almost entirely based around the concept of aging—debuted the second half of its final season at #2 on Netflix in the US. Expanding into older demographics makes sense for brands.

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Influencer Authentication Class Travel 99

Sprout Social

JULY 5, 2022

As the second most popular website in the world , YouTube’s impact can’t be overstated. Your brand can (and should) leverage YouTube to grow your community, maximize your SEO value and help reach your larger business goals. Use these inspiring, educational and entertaining YouTube video ideas to supercharge your brand’s channel.

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YouTube Video Authentication Education 131

Pam Moore

OCTOBER 25, 2020

SocialZoomFactor · Personal Branding: 5 Pillars to Build a Brand of Authority and Influence. Do you need a personal brand in business today? Personal branding is a requirement for any business leader in any niche. You have a personal brand regardless if you consciously designed it or not. . The answer is yes!

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Influencer Brands Strategy Training 78

Pam Moore

JUNE 30, 2017

When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo.

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Brands Strategy Authentication Reputation 167

Pam Moore

JUNE 5, 2018

One of the top questions I hear from business leaders, small business owners, executives, sales representatives, and everything in between is, “Pam, do I need a personal brand? Or is an investment in my personal brand only needed if I am looking to be some kind of super famous online social rock star or self centered narcissist?”

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Brands How To Authentication Training 157

Sprout Social

JUNE 22, 2021

With more social platforms than ever before to choose from, brands are faced with a tough question: where should they show up? In the eyes of the consumer, all social platforms are not created equal. 78% of consumers follow brands on Facebook. 47% of consumers follow brands on YouTube. Key Stats: Over 2.1

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Platform Social Media Tumblr Reddit 119

Pam Moore

SEPTEMBER 26, 2017

Do you need to worry about your personal brand as a working professional? Or is a personal brand only for those “online gurus” trying to get rich and famous? The truth is this… You have a brand regardless if you plan it or not. Your brand is made of perceptions. Do you have a personal brand?

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Brands How To Training Small Business 164

Sprout Social

SEPTEMBER 2, 2020

Video is taking over social media at large. That’s exactly why brands are integrating video into their content strategies and racking up huge viewership in the process. That’s exactly why brands are integrating video into their content strategies and racking up huge viewership in the process. Short-form?

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Instagram Video Brands Compete 143

Pam Moore

NOVEMBER 23, 2020

Do you struggle with having what you think may be the best digital marketing, content marketing, social media marketing or branding plan on the entire planet yet have no budget to implement? You struggle with getting budget approved to implement your digital strategies and social media plan.

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Training Marketing Consultant Template 78

Pam Moore

NOVEMBER 23, 2020

Do you struggle with having what you think may be the best digital marketing, content marketing, social media marketing or branding plan on the entire planet yet have no budget to implement? Remember, an idea is only an idea if you don't have the funding, energy or needed support to ever execute it.

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Training Marketing Consultant Template 78

Pam Moore

MAY 12, 2019

Many business and marketing leaders think a brand starts and ends with a logo, colors and design. In the digital age of today marketers know how to strategically piece together a beautiful canvas of images on their Instagram profile, create eye catching Facebook cover photos, and engaging video intro and outros for YouTube.

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Brands Strategy Reputation Authentication 109

Sprout Social

FEBRUARY 10, 2021

Luxury brands have all eyes on February 12 as they prepare for one of their biggest holidays of the year: Chinese New Year. And how these brands approach the holiday offers marketers a powerful lesson in harnessing consumer insights to create culturally relevant campaigns. Exclusive styles to welcome the Year of the Ox.

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Campaign Brands Film Hashtag 89

BeingOptimist

JULY 15, 2021

Tik Tok is undoubtedly the best channel for brand marketing mainly because of the little to no competition here. The videos should be less than 60 seconds and more than 150 seconds long. Nevertheless, beginners into using this platform might not know how to use it for marketing their company. Discover the Platform.

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Strategy Marketing Case Study Hashtag 98

Hootsuite

MARCH 11, 2020

LinkedIn is the biggest social platform that caters directly to business professionals. It doesn’t matter if you’re looking to share great content for your brand, looking for talent, or reaching a new audience—it’s a powerful platform. Use them to narrow down your targeting efforts—and boost your social impact.

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LinkedIn Social Media Marketing HootSuite 138

Sprout Social

AUGUST 22, 2022

The second-most popular social platform has come a long way since the “Charlie bit my finger” days. With 51% of consumers anticipating YouTube will be one of the social media platforms they use most this year, it’s a digital space your audience most likely uses. The answer is probably “YouTube.” Search YouTube comments.

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YouTube Features Engagement Hashtag 73

Pam Moore

JANUARY 14, 2020

Personal branding can not be ignored in 2020. Even if you are not a marketer and never want to be one, you have a personal brand regardless if you have consciously designed it or thought about it or not. Setup your social profiles online. Share an inspirational quote on social media. Your personal brand is: .

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Brands Training Template Templates 78

Likeable

SEPTEMBER 13, 2021

For the better part of the last decade, social media platforms—and therefore, consumers—have become increasingly focused on video. Video is powerful as a marketing tool, and it’s become an irreplaceable part of any brand’s marketing strategy. YouTube is the second most visited website in the world. TikTok by the Numbers.

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YouTube Video Marketing Embedding 84

Sprout Social

MAY 19, 2021

Now, customers are shifting to social for praise, complaints and everything in between. Creating a social media interaction strategy is essential for long-term customer satisfaction. Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways.

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Engagement Brands Review Influencer 136

Pam Moore

MAY 30, 2018

Do you need a personal brand as a working professional or business owner? Or is a personal brand only for narcissistic “online gurus” who yearn to be rich and super famous? News Flash: You have a brand regardless if you plan it or not. Your brand is what others think and say about you.

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Authentication Brands Training Social Networking 124

Social Media Strategies Summit

SEPTEMBER 12, 2019

In 2019, US advertisers are expected to spend nearly $60 billion on programmatic advertising. And that number is expected to grow: by 2021, almost 88% of all US digital display ad dollars will transact programmatically. Social Engagement. Programmatic Display Ad Spending. Source: eMarketer. What is programmatic advertising?

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Hootsuite

DECEMBER 17, 2019

This year’s YouTube stats show that—spoiler alert—YouTube is still bigger than all the other social media platforms. Sidebar: We’re guessing Pew doesn’t classify YouTube as a ‘social’ platform because it’s a bit of a chimera: is it video platform or a search engine or a social network? YouTube user statistics. use YouTube.

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Statistics YouTube Marketing HootSuite 145

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. What makes a social media viral video? at least once.

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Video Social Media How To Trends 129

Hootsuite

OCTOBER 27, 2020

More than 4 billion people around the world now use social media each month, and an average of nearly 2 million new users are joining them every day. The world is spending more time on social media too, with the typical user now spending roughly 15 percent of their waking life using social platforms. Essential headlines.

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Report Social Media Yahoo Analysis 145

Ignite Social Media

JANUARY 10, 2018

As the internet and social media have become entwined in everyday life, they have also drastically changed motherhood. 1 Due to its portability and ease of use, 90% of mothers use mobile devices to access the internet and social media. With this shift in usage, marketers must know where mothers spend their time online.

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Social Media How To Survey Social Networking 113

Pam Moore

MARCH 19, 2020

?. What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? 15 Digital Branding Trends You Can't Ignore in 2020.

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Trends Video Marketing Influencer 78

agora pulse

DECEMBER 17, 2019

As director of Contentworks Agency , I’m using December to plan for 2020 and make a commitment to improving and evolving my social media strategies. So, let’s look at some New Year’s resolutions that social media managers should consider. TikTok is growing faster than similar social video sharing apps like Snapchat and Vine.

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Social Media Authentication comScore Social Media Management 82

Pam Moore

JULY 5, 2017

What if I told you that right now at this very moment you are already you're sitting on a gold mine of free data and analytics to help you generate more brand awareness, leads and sales by connecting with your ideal customers in a human way? What content is converting to real business? What content is truly engaging your audience?

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Analytics Google Metrics ROI 167

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? 2020 will be like nothing we have seen before in the digital landscape.

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Trends Brands Marketing Influencer 78

Later

MARCH 1, 2021

Social commerce — the process of selling products directly on social media — is revolutionizing the e-commerce industry. . In fact, the global social commerce market is estimated at $89.4 Later’s SVP of Marketing, Cameron Uganec , shares his thoughts and predictions: What Is Social Commerce? .

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