Buzz Marketing for Technology

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Social Media for the Boardroom

Buzz Marketing for Technology

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Email this to a friend?

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How to Choose a Social Media Listening Platform for B2B Marketing

Buzz Marketing for Technology

The amount of time you need to commit to listening depends largely on the output — dashboards, reports, and digests — from the listening platforms. How prepared are you to use a listening platform? Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Stumble upon something good?

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Closed Loop Marketing – still a long way to go

Buzz Marketing for Technology

Are they reporting back to you in real time? In my last post I talked about the shadow pipeline created by sales teams who don’t act in real time. The software may be real time but the sales people aren’t. How about your partner community and the leads you have given over to them. That’s on the business impact side. Tweet This!

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What you can learn from Mister Splashy Pants

Buzz Marketing for Technology

Mister Splashy Pants quickly became an internet meme, and later the subject of a TED talk by reddit co-founder, Alexis Ohanian. On December 10, 2007, Mister Splashy Pants was announced the winner of the competition. 150,000 people reportedly voted, and ‘Splashy’ received 119,367, over 78 percent of the votes. Tweet This!

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Social Customer Support: AT&T is doing it Right!

Buzz Marketing for Technology

It pays to provide Support with Social Media In a recent Forrester Report on “Customer Experience Pays Off. Share this on del.icio.us. Stumble upon something good? Share it on StumbleUpon. Share this on Reddit. Share this on FriendFeed. Related posts: Social Customer Support delivers Strong ROI In a recent poll by the TSIA of firms.

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B2B Marketing needs a stronger Why

Buzz Marketing for Technology

Using Content to Build Trust in B2B Marketing In the recent Edelman Trust Barometer report they detail out. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly. Email this to a friend?

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Customers don’t care about Channels

Buzz Marketing for Technology

Related posts: Using Content to Build Trust in B2B Marketing In the recent Edelman Trust Barometer report they detail out. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly. Email this to a friend?

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