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Why Google+ Hangouts Is A Great Promo Tool

Small Business Mavericks

Make an important business announcement in the same way you’d use a press release. Demo a product or service. Invite customer feedback. Deal with customer service issues in real time. Hold a webinar. Host a series of teaching classes. Meet with clients, partners, and others in private or public.

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HIPAA and Social Media: 5 Tips to Stay Compliant

Hootsuite

In the press release for the latter case, OCR Director Melanie Fontes stated: “This latest enforcement action demonstrates the importance of following the law even when you are using social media. The original complaint used a pseudonym. See for yourself why we are the healthcare industry’s leading social media management platform.

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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

If we’re on a demo and I’ve done my research, I can usually just show these people how many people are searching for their product and services at Google and which keyword phrases to focus on first in order to start generating some of that traffic. After a demo, usually people are at least a bit less skeptical.

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The One Marketing Technique that’s Best for Your Launch

Techipedia: Tamar Weinberg

Besides these blogs, our press release got picked up by Marketwire, BizJournals and MSNBC. The press release and its coverage gave us the most calls from recruiters. While this might seem very facetious, the net effect of the press release was negligible or even useless directly.

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Pro PR Tips: 100 Tips from Rafe Needleman Published in a Book

Adam Sherk

In the book the PR tips are broken down into various categories like PR basics, pitch tips, demo tips, etc. Tip #14: Dirty Secret Every now and then, press releases work. Yes, writers hate blind press releases. (Yes, Yes, writers hate blind press releases. Except when they are good). You pitched me.

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5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

If you’re already asking a customer to write a case study with you, or endorse you in a press release, consider asking for a product review in similar B2C fashion—and displaying it accordingly on your site. Connect this to a form or “Request a Demo” link, and you’re not only getting product endorsements but improving lead gen too.

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6 Reasons to Unite Your Customer Service and Marketing on Social Media

Convince & Convert

Social care data can help with triggering recalls, informing press releases, and understanding if the brand has “permission” to lean in on an inevitable controversy—or should stay far away. To find out more about how Spredfast can help you tackle the divide between support and marketing at your enterprise, request a demo today.