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7 Tips to Leverage the Power of SMS Marketing

Convince & Convert

Not all SMS marketing campaigns are created equal. There are some companies who fully integrate SMS marketing into their business strategy and others who see it as a side project. According to a survey by ScanLife , 89% of customers use their mobile phones while shopping, and 64% of Americans own a smartphone as of 2015.

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Our Shifting Notion of Search, Social and Mobile.

Direct Marketing Observations

10 years ago seems so 10 years ago in the world of search, social and mobile. We’ve definitely evolved and rightly or wrongly so depending on your point of view. In the world of mobile, the evolution has been nothing short of dramatic. Now the mobile device is an extension of our desktop. Take for example search.

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Why P2P Texting Should Be Part of Your Marketing Strategy in 2021

Social Media Strategies Summit

SMS Marketing is One of the Fastest Growing Channels. Not to be confused with A2P (Application-to-Person) messaging, P2P is by definition incredibly personalized as it is required to be by law: messages have to be sent one-by-one, versus en masse via an A2P provider. A Prime Opportunity Within a Mobile-First Landscape.

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The Bees Awards Winners 2010

Mindjumpers

Here, we will list the winners of the 16 different categories of the event: Best 140 Characters (SMS, Tweet): Saatchi & Saatchi Los Angeles. Best Use of mobile: The brpr Group. There are some very interesting cases among the different participants, so it’s definitely worth a visit. Best Use of a Social Media Platform: Prime.

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The Newest Black Friday + Cyber Monday Ideas for Your Social Media Marketing

Buffer Social

So shopping is definitely top of mind for your audience, even before Black Friday hits. . The website Retail Dive touched on a bit of this in a recent blog post explaining the virtue of SMS and text messaging. You can definitely go the SMS route. Craft a well-designed mobile experience, from social to your website.

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Email and Mobile - what blasts better?

Social Media Network Marketing

Friday, April 3, 2009 Email and Mobile - what blasts better? The recent understanding goes that email blasts are obsolete - when you compare this with mobile SMS. Naturally mobile is more on the move. BUT how much can you feed into the mobile? Mobile and email: Complementary, not competitive.

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Jake's Take: Comcast Cares & You Can Too

Firebelly

When companies actually put the effort in to interacting with their audience, definitely. If you tweet @PopeyesChicken, you’ll find all kinds of tweets about their “bonafide” fried chicken, and @FamilyFeud represents the TV game show, and loves to re-tweet what game show fans all over are saying.    Is it worth it?