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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

We extended that interview with three questions that take a deeper dive into influencer marketing platforms as well as the similarities and differences between influencer marketing in the consumer and business worlds. So, a few questions related to the business of influencer marketing. Here’s the rest of that conversation.

B2B 306
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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

Better question: How can we optimize and improve our existing social media programs? Better question: How can we encourage existing customers to truly engage with our clients on the social Web? Better question: How can we encourage existing customers to truly engage with our clients on the social Web?

Questions 161
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11 chatbot marketing examples to boost your bot strategy

Sprout Social

There’s a huge difference between a bot answering “yes” or “no” questions and a bot that provides meaningful experiences. This begs the question: what makes a “good” chatbot, anyway? The bot suggests questions, likely based on the most common questions their in-person reps receive. Let’s get real, though.

Examples 110
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How Conversational Commerce will Affect your Business

Razor Social

By bringing all communication under one platform and introducing some smart AI to answer most questions they are saving a lot of time and increasing revenue for their customers. In fact, live chat has become an efficient way to engage with inbound leads and provide answers to their questions in real-time. Personalized email marketing.

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7 ideas on "knowledge work" " Dana's blog

Buzz Marketing for Technology

The low transportation costs of “information&# and “knowledge work&# seem to imply significantly more competition in the arena of knowledge as we start competing in Thomas Friedman’s “Flat World&#. The more “knowledge-based&# a problem is, the more ambiguous the answer will be.

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The evolution of the employee-employer relationship

Buzz Marketing for Technology

I’ve pulled this one out as part of a response to a discussion between Bill Brantley and Harold Jarche on the question of the work literacy gap and its impact on, and the role of, the organization. = = == ==. Employee-employer relations in a knowledge based economy. The emergence of Web 2.0

Web 2.0 100
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7 Critical Elements Of Effective & Complete Domain Management

Kikolani

Looking at choosing a domain name from a marketing point of view, I would like to ask you a simple question: If you are looking for training material, consulting services or one-on-one coaching related to marketing, would you rather click through to a domain called firepolemarketing.com or spreadingtheword.com ? I think you get the picture.