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B2B Influencer Marketing: The Definitive Guide

Keyhole.co

In B2B, word of mouth is one of the kings when it comes to marketing strategies. It’s a rising market that is already bringing a lot of success to companies. Influencer marketing is a strategy you should know about if you’re a marketer. What is influencer marketing? How does influencer marketing work in B2B?

B2B 59
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Facebook Website Custom Audiences: A Definitive Guide for Remarketing

Jon Loomer

If you have a self-hosted WordPress website, you may want to try out Facebook’s own plugin. The post Facebook Website Custom Audiences: A Definitive Guide for Remarketing appeared first on Jon Loomer Digital. There are countless methods for adding that pixel to every page of your website. Partner Integration. Google Tag Manager.

Facebook 210
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Is it Shortsighted Not to Host Your Own Blog?

Waxing UnLyrical

Why do people ask whether or not you should host your own blog? So when you have a bunch of “hosts” out there, all ushering you into the window seat, why bother with the hassle of creating your own? First, despite all protestations to the contrary, there is no “must” about anything when it comes to marketing.

Hosting 248
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Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity SMM

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more. Yet that’s what was argued recently in The 5 most worthless metrics in marketing in iMedia Connection.

Metrics 195
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Facebook Website Custom Audiences: A Definitive Guide for Remarketing

Jon Loomer

If you have a self-hosted WordPress website, you may want to try out Facebook’s own plugin. The post Facebook Website Custom Audiences: A Definitive Guide for Remarketing appeared first on Jon Loomer Digital. There are countless methods for adding that pixel to every page of your website. Partner Integration. Google Tag Manager.

Facebook 152
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Leveraging Social Data for Better Engagement

Oktopost

Want to hear more from renowned B2B marketing leaders? With less than 25% of leads being sales-ready when they first come in, the question remains: how can we, as marketers, actually know when it’s time for a sales executive to contact them? The Definitive Guide to Social Engagement Data Inside of Marketo. Episode Summary.

Data 174
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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

It can be difficult to keep up with all the new social media definitions that seem to emerge almost every month. This social media glossary is a living document that will evolve as we add and subtract entries, expand our definitions, and provide more context for the most important social media terms. Content marketing.

List 145