Sherrilynne Starkie

AUGUST 13, 2012

According to Wikipedia a word cloud is a visual representation for text data, typically used to visualize free form text. For example, it takes a human to make the judgement about the overall sentiment of the data. Related posts: Using social media for research: Social Capital 2012. Are passive terms larger than active ones?

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Analysis Wikipedia Social Capital Sentiment 335

Sherrilynne Starkie

FEBRUARY 13, 2018

Research is a key part of developing a strategy and keeping a program on track. A social media consultant spends a lot of time looking at data. It means looking at outputs, examining the data, doing the analysis and explaining insights clearly. The problem usually is they have no strategy or they have the wrong one.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sherrilynne Starkie

DECEMBER 21, 2018

According to Edison Research, Canadian podcast audiences tend to spend more than six hours weekly listening to their favourite shows. They are short, and he makes the concepts of data analysis really accessible. Podcasts great way to keep on top of social media and industry trends and news. The information he shares is useful.

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News Software Analysis Influencer 170

Sherrilynne Starkie

FEBRUARY 13, 2012

It also has a stock sentiment module, which features opinions from hundreds of thousands of sources captured and curated by WiseWindow , which uses statistical techniques and natural language processing to deliver predictive data in realtime. The Klout 50 ranks the most social CEOs in the USA by influence.

Wireless 292

Wireless Klout Module Directory 292

Sherrilynne Starkie

JANUARY 30, 2016

The online survey included 509 adult men and women over 18 and was implemented by Research Now, a global consumer panel provider. Publishers will be interested in the data too. On nearly every publication tested, respondents identified native advertising as an article. .

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Survey Advertising Study Software 150

Sherrilynne Starkie

APRIL 12, 2018

For example, “We sift through retail register data and are able to pinpoint which customers and which offers will help you optimize your marketing spend” is more compelling than “We drive digital transformation and strategy in a full range of industries across the globe.” This is why people travel, offer free audits, and distribute research.

Retail 187

Retail Buy Consultant Reputation 187

Sherrilynne Starkie

JANUARY 8, 2018

Research Skills. Traditional Research Provides insight to inform strategy and creative. Conduct stakeholder/key informant interviews and focus groups, interpret survey and poll data, document reviews. Online research Provides insight to inform strategy and creative and tactical adjustment on the fly.

Skills 334

Skills Social Media Sysomos Diagrams 334

Sherrilynne Starkie

JUNE 9, 2013

Most agreed that it’s pleasing to see those numbers go up, almost no one from the group made any further use of the data. Good strategy is driven by data, research and analysis. It takes digging deeper into the data, past the top line metrics to get the real insight that matters.

Analytics 380

Analytics Social Capital Klout Analysis 380

Sherrilynne Starkie

FEBRUARY 28, 2019

In this week’s Top 5 social media news for marketing and communications professionals we highlight new Google video display ads, a Forrester Research report on future digital marketing spend, TikTok’s FTC fine, Quora and potential Facebook regulation in the UK. Video comes to Google responsive display ads. TikTok gets fined $5.7

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Facebook Committee Sports YouTube 150

Sherrilynne Starkie

MARCH 21, 2012

In fact, many students will stop research and change topics if it’s not on Wikipedia. Though the quality of Wikipedia has been questioned, the editors of Wikipedia, known as Wikipedians , are vigilant with ensuring the data in Wikipedia is current and accurate. Redefining Research (19pencils.com). Via: Open-Site.org.

Wikipedia 302

Wikipedia Open Source Newsletter Research 302

Sherrilynne Starkie

MARCH 28, 2015

Research, including a survey of members and consultation with IABC leaders from around the world, was conducted and formed the basis of the re-branding strategy. The data showed that IABC has been perceived as dated, closed and unfocused.

Brands 150

Brands Conference Exercises Survey 150

Sherrilynne Starkie

JUNE 2, 2013

First look: Spundge is software to help journalists to manage real-time data streams [link] via @NiemanLab #3TYOW. Content curation’s real value: provides raw material to collect research and spark new ideas #3TYOW. Users can also share notebooks with other contributors, collaborate and publish right from the platform.

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Curation Findability Journal Collaboration 299

Sherrilynne Starkie

MARCH 18, 2018

The Pew Research Centre's recent study looks at social network platforms' user demographics for 2018. In its bid to clean up its act, Facebook has suspended a data analysis firm used by Donald Trump's 2016 campaign. Facebook, YouTube, Snapchat and Google all feature. Follow List. Embed List. Mar 18, 2018. Mar 18, 2018.

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YouTube Facebook Mobile Policies 67