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How to Use Intent Data to Fuel Lead Gen Efforts

Oktopost

Since B2B buyers primarily research solutions on their own, effective marketing is crucial. But how do you subtly engage your prospects when they are researching solutions online? Intent data is your key to simplified B2B marketing lead generation. Jump to Section: What is Intent Data? How Do You Collect Intent Data?

Data 124
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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014. These trends emerged from a study of 800 B2B software vendors profiled in The Ultimate Guide to Content Marketing Software and follow-on blog posts. Image credit: CMI. If they ever paid attention.

B2B 154
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How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Sentiment 112
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How to supercharge your marketing strategy with AI automation

Sprout Social

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. It also reduces the risk of miscalculations common when analyzing complex data manually for patterns and trends.

Strategy 105
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How to Use Intent Data to Fuel Lead Gen Efforts

Oktopost

Since B2B buyers primarily research solutions on their own, effective marketing is crucial. But how do you subtly engage your prospects when they are researching solutions online? Intent data is your key to simplified B2B marketing lead generation. Jump to Section: What is Intent Data? How Do You Collect Intent Data?

Data 62
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Vulnerability in the workplace: A career differentiator for women in software engineering

Sprout Social

Starting my career as a woman in software engineering. With their fire as my inspiration, I joined a lab as a human-computer interaction researcher, studying the role of human biases in reinforcement learning agents. If you’re interested in joining our team, check out our engineering careers page and apply today.

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Training Your Workforce for ChatGPT: A Comprehensive Guide

Convince & Convert

Start by defining a Center of Excellence team (CoE) that will provide leadership, best practices, research, support, and training on AI for the whole organization. Consider that if you have executives with public facing written, spoken, or video content that anyone could utilize that data to replicate their voice and make trouble.

Training 154