Waxing UnLyrical

DECEMBER 21, 2018

Using the above fictitious business as an example, here are some findings: Part of the upfront work will also include researching social media. There are many your team can use to streamline this research. These measurements will be discovered while doing the goals and objectives research. Connect with her on LinkedIn.

Strategy 220

Strategy Analysis Collaboration Small Business 220

Waxing UnLyrical

NOVEMBER 20, 2018

Marketing and Communications are converging as PR is poised to evolve radically over the next decade. Data science and digital media are transforming the way companies tell stories and how they can measure success. More data has been created in the past two years than in the entire previous history of the human race.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

Waxing UnLyrical

MAY 2, 2013

I’ve been a web marketer for a long, long time. Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. I’m not going to try to convince you why doing keyword research is important.

Adwords 278

Adwords SEO Compete Analytics 278

Waxing UnLyrical

JUNE 5, 2018

On basic tech skills PR pros need to be competitive: A4: Learn how to do pre-release and post-release research. Pre-release #measurement research will give you an understanding of your position in the industry landscape, plus what matters most to your audiences. Let your data explain the need! Let your data explain the need!

Hosting 140

Hosting Creative Commons Analytics Case Study 140

Waxing UnLyrical

MAY 28, 2014

The May 6 #MeasurePR chat featured a very special guest— Richard Bagnall , the UK CEO of PRIME Research, and long-time friend of the chat. Measurement without insight is just… data collection, really. Events Guest Posts Measurement MeasurePR Resources #measurepr AMEC Summit PRIME Research Richard Bagnell' See you then!

Conference 211

Conference Analysis Research Upcoming 211

Waxing UnLyrical

MARCH 19, 2013

I recently received a notification from another influencer marketing tool seeking to engage me by flattering my ego, which will inevitably re-stir the frenzy of excited tweets, criticism , and everything in between. Responsibly-designed research. No one enjoys having their value reduced to a number, or bid for at an auction.

Communities 239

Communities Case Study Patterns Study 239

Waxing UnLyrical

JUNE 26, 2013

In this post you will find some planning and goal-setting methods to help judge the impact of your marketing and PR efforts. Check out the following scenario to see how you can use the metrics to judge the impact of your marketing scheme. Compare new customers to new customers acquired through your marketing scheme.

Metrics 243

Metrics Analysis Compete Groups 243

Waxing UnLyrical

MARCH 24, 2014

New Pew Data Shows Millennials Are Non-Traditional, Poor, Unmarried, Not White and Don’t Trust You. Why: In this guest post for Shelly Kramer ‘s blog, Andrea Cook shares highlights from a new Pew Research Center study on Millennials. Marketing For Small Businesses: There Is Strength In Numbers. And guess what?

Influencer 189

Influencer Consultant Flickr Collaboration 189

Waxing UnLyrical

MAY 10, 2017

And Erica pointed out that if you are going to measure, it’s important to remember that in financial comms, they’re used to seeing numbers, so no “fuzzy math,” please: A4 Numbers and data can be compelling to leaders in finance. Howard noted that audience reach is important: @shonali A5 – audience research is so important.

Skills 221

Skills Research Analysis Eventful 221

Waxing UnLyrical

JULY 12, 2018

Research will clearly help you identify brand messages that engage audiences. For this to make sense, it’s worth thinking about the quantity of information we have to process at any given moment in terms of data. I believe that it’s as important to listen to what feels right as it is to do research. But it has its limitations.

Brands 185

Brands Banking Consultant Creative Commons 185

Waxing UnLyrical

AUGUST 10, 2016

Did you know 44% of customers research a product online before they purchase in-store? Research shows that 93% of consumers find user-generated content (UGC) helpful and 85% trust content generated by others more than they trust the content produced by brands. Denise Chan is a Content Marketing Manager at Bitly.

Content 100

Content UGC Loyalty Hotels 100

Waxing UnLyrical

JUNE 15, 2016

Utilizing an integrated marketing communications approach, or IMC for short, is a principle that I follow closely. That may sound a little outdated with all of the other marketing jargon out there, but it’s not. These are just a few questions every good PR person, marketer or social media professional should ask.

CPC 100

CPC Campaign Communities Organization 100

Waxing UnLyrical

DECEMBER 20, 2011

Without the input of communicators and marketers far and wide I fear Christmas may be doomed. However, recent data from the Workshop’s global Awe and Wonder meter shows there has been a steady decline in enthusiasm for the holidays. Research and Analysis. They were intense little creatures that smelt like cinnamon and cloves.

Analysis 165

Analysis Overview Flickr iPhone 165

Waxing UnLyrical

JULY 13, 2016

But I am smart enough to realize that a company’s marketing, advertising and public relations efforts—my efforts—have a direct and attributable effect to the bottom line of my company. And then take the data and respond accordingly. Handle your company’s email marketing efforts? And how do I know that? Do you have a website?

Metrics 100

Metrics Advertising Campaign Education 100

Waxing UnLyrical

AUGUST 15, 2019

During the last couple of years, several trends have impacted the way businesses carry out social media marketing. Generally speaking, marketers tend to focus on high-quality images and videos, alongside posts that have the potential to go viral. The data presented will be backed by a series of well-researched statistics.

Instagram 157

Instagram Airlines Loyalty Marketing 157

Waxing UnLyrical

OCTOBER 5, 2016

Mark Weiner : CEO of PRIME Research US. Always been a data nerd. Everyone has data; data isn’t the answer. She most recently served as Vice President of Content Marketing and Media Analysis for eOutreach/CustomScoop, analyzing media, digital content, and trends for Fortune 500 clients. measurePR #amecmm.

Analysis 193

Analysis Consultant Metrics Research 193

Waxing UnLyrical

NOVEMBER 18, 2010

November 18th, 2010 Tweet Guest post by Seth Duncan As a researcher in the PR industry, I couldn’t be more excited about some of the advances I’ve seen around automation in media measurement over the past several years. votes, comments, inbound links) and web analytics data (e.g. website visitors and sales leads) 3.

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Waxing UnLyrical

JULY 30, 2014

There is a dangerous idea being shared in marketing, community management, and start-up circles in San Francisco – “Growth Hacking.”. There is no mention of which specific companies have employed this approach successfully, nor analysis of the return on investment, customer retention, or perception data.

Community building 250

Community building Tumblr Organization Communities 250

Waxing UnLyrical

JANUARY 17, 2019

New research and statistics offer valuable fodder for content and outreach, and they don’t have to be expensive to obtain. Do you have access to de-identified data within your product that could point to an industry trend? Conduct Surveys. Can you survey customers to discover a new point of view?

News 203

News Press Release Creative Commons Survey 203

Waxing UnLyrical

MARCH 11, 2019

I stored all of this research in a spreadsheet and continually monitored it for themes and ideas. While I couldn’t use this data to test for statistical significance, I could use it as a good starting point. While I couldn’t use this data to test for statistical significance, I could use it as a good starting point.

Communities 114

Communities Statistics Consultant Resources 114

Waxing UnLyrical

APRIL 26, 2018

Storytelling: whether you’re in PR, marketing or a like-minded communications discipline, it’s stories that affect change. They aren’t marketing a service or peddling a product. Nonprofits typically don’t have the resources to invest (heavily or otherwise) in marketing. Guest Post by Mike Connell. Humor can hook us. Investment?

Case Study 168

Case Study Communities Study Statistics 168

Waxing UnLyrical

OCTOBER 19, 2015

Research Reveals Success Tactics of Top Bloggers: 11 Trends. Storytelling 101: 3 Tips for Creating Compelling Content Marketing. Data Storytelling: How to Tell a Compelling Story with Data. Why: “On its own, data means [sic] nothing. ” 4. .” ” 4.

Hubspot 100

Hubspot Consultant Blogger Travel 100

Waxing UnLyrical

AUGUST 17, 2016

Marketers get big budgets b/c they are seen as a profit center. Set benchmarks based on research…from the start. A piece of serious data turned into an animated GIF. It was the wrong format for the data and cringe-worthy #measurepr. SVP@Cision & wear lots of hats. Heidi Sullivan (@hksully) August 9, 2016.

Startup 100

Startup Campaign Data Analysis 100