Sprout Social

OCTOBER 24, 2022

Social media managers (SMMs) play a pivotal role for any modern brand; they are responsible for much of the business’s external communication and engagement with existing and potential customers. A post shared by Sprout Social (@sproutsocial). What social media accounts have you managed in the past?

Social Media Management 87

Social Media Management Questions Social Media Skills 87

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Social Media Strategies Summit

MARCH 6, 2024

Your work here is done — you can use them for your target audience on social media, too. Start with the basic stuff: demographic information. For instance, imagine you’re the social media manager at an organic kombucha brand that predominantly sells to Gen Z and Millennial customers in New York.

Social Media 213

Social Media How To Survey Analytics 213

Sprout Social

APRIL 25, 2024

In this article, we’re sharing every social media marketing template we’ve ever made. These templates are fully customizable and informed by industry best practices, so you can save time and effort. A social media template is a pre-designed resource that serves as a starting point for a variety of social media marketing tasks.

Template 109

Template Templates Social Media RFP 109

agora pulse

DECEMBER 16, 2019

New to the world of social media marketing or just need to ensure you’ve got the basics down? Here’s your informative walk-through of social media marketing. Social media can be overwhelming at times. Each social media platform feels like it requires its own strategies, too.

Social Media Management 127

Social Media Management Social Media Hashtag Marketing 127

Sprout Social

APRIL 24, 2018

That means you’ll need to hire a community manager or social media manager (or maybe both) to join your staff. Has the increased exposure and demand for quality community managers and social media managers increased the rate of pay these positions command? Social Media Manager Salaries.

Social Media Management 111

Social Media Management Social Media Applications Communities 111

Sprout Social

JULY 13, 2022

Despite these differences, you don’t need to add “armchair cultural anthropology” to your ever-growing list of social media management skills. You just need to gut-check your strategy against the right data. To help, we gathered all the information you need to get up to speed on the state of social media in Europe.

Social Media 98

Social Media Strategy Statistics Trends 98

Hootsuite

MAY 3, 2022

First up, you have to provide some information. The AI then draws from multiple data sources to start creating your content. Those data sources may include your own existing content or other online resources. AI can do a better job than humans at collecting and analyzing data about reader behavior. Train your AI.

Social Media Management 96

Social Media Management Tools Social Media Content 96

Buffer Social

DECEMBER 15, 2021

While we know a lot of small business owners who manage their own social media profiles and love doing it, for some it makes more sense to bring on a dedicated social media manager to free up their time and creative energy. What do you think is the future of organic social media? (In

Social Media Management 82

Social Media Management Process Social Media Applications 82

Buffer Social

MAY 9, 2017

Writing a great social media manager job description is not an easy task. The job description is one of the first few things potential applicants read and a well-written job description can increase the chances of you hiring the best social media manager for your company. General Information.

Social Media Management 101

Social Media Management Social Media How To Applications 101

Sprout Social

FEBRUARY 28, 2024

About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report. From emerging networks to well-established platforms, audiences have a nearly insatiable appetite for social media content across channels.

Social Media 101

Social Media Team Social Media Management Report 101

Social Media Strategies Summit

SEPTEMBER 14, 2021

However, brand voice isn’t just about seeming quirky and cool; it has a massive impact on the success of our social campaigns. To understand the scale of this impact, check out research from Sprout Social into what makes a brand’s social accounts “best in class”: Image source: Sprout Social.

Brands 286

Brands Meme Research Social Media 286

SocMed Sean

JULY 9, 2018

Marketers have a vast area of tasks to complete – posting, monitoring and responding to comments, researching data, developing partnerships, compiling reports for managers and even collaborating with other departments, among others. Develop ROI measurement metrics that can reveal more information than standard options.

Social Media Management 176

Social Media Management Social Media ROI Press Release 176

Sprout Social

OCTOBER 4, 2021

Social data has become a critical source of strategic insights for businesses of every size and industry. Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide.

Data 124

Data Metrics Sentiment Analytics 124

Keyhole.co

NOVEMBER 6, 2022

And this is where social media monitoring tools come into place. But which social media monitoring tool is the best for your brand? Not only does the tool allow you to track @mentions and customer conversations across social media, blogs, and forums. Then Keyhole might be exactly what you need. Best of all?

Tools 52

Tools Social Media Sentiment Price 52

Social Media Strategies Summit

MARCH 9, 2023

Time is one of the most precious resources in social media for government agencies. Many government social media managers have small teams responsible for managing content and strategy across multiple platforms; others might be the only people focusing on social media at their agencies.

Team 187

Team How To Social Media Management Trends 187

agora pulse

SEPTEMBER 26, 2019

The biggest discovery [in the museum’s data analysis] was that participants who spent time in ArtLens Gallery were able to report greater gains in art understanding and knowledge than those who did not,” according to Hannah Ridenour, Research Manager, Research and Evaluation, The Cleveland Museum of Art. cma.org/mix ?.

Social Media Management 66

Social Media Management Social Media Curation Tumblr 66

agora pulse

SEPTEMBER 26, 2019

The biggest discovery [in the museum’s data analysis] was that participants who spent time in ArtLens Gallery were able to report greater gains in art understanding and knowledge than those who did not,” according to Hannah Ridenour, Research Manager, Research and Evaluation, The Cleveland Museum of Art. cma.org/mix ?.

Social Media Management 66

Social Media Management Social Media Curation Tumblr 66

agora pulse

NOVEMBER 10, 2020

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. Discover how to create effective reports and find the best social analytics tool for your brand. Social Media Analytics Defined. What are social media analytics?

Analytics 179

Analytics Social Media Tools Price 179

Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. Social media data mining also gives you key insights into your audience.

Data 94

Data Social Media HootSuite Template 94

Sprout Social

JANUARY 9, 2024

Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making.

Analytics 113

Analytics Sentiment Analysis Patterns 113

Sprout Social

FEBRUARY 29, 2024

According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Machine learning (ML) Machine learning algorithms analyze data, identify patterns and make predictions based on their results. Why this surge?

Patterns 119

Patterns Sentiment Analysis Proposal 119

Sprout Social

SEPTEMBER 9, 2020

Who consumers are, where they are, what they’re talking about, how they feel about something—all of this information already lives on social. Social listening goes beyond monitoring and replying to incoming questions or comments about your brand. The Social Media Manager. The problem? The Director of Brand.

Organization 124

Organization Sentiment Social Media Management Analysis 124

Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Keyhole.co

DECEMBER 13, 2023

Mention is a good example of a platform helping brands track and post to social media apps. Mention: A quick overview Mention offers a suite of features to help brands monitor relevant online discussions, listen to and capture information from posts, and publish posts to social platforms.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Oktopost

JANUARY 11, 2024

Demand generation tools leverage automation technologies to help you understand your customers better and make data-driven decisions. Lead generation tools focus mainly on conversion: it’s about getting prospects’ information through methods such as gated forms or targeted campaigns. What is a Demand Generation Tool?

Tools 62

Tools B2B Hubspot Analytics 62

Sprout Social

DECEMBER 6, 2023

In this guide, we’re breaking down what you need to know to remain HIPAA compliant on social media, and sharing examples of healthcare brands who shine on social—despite regulatory limitations. Please note: The information provided in this article does not, and is not intended to, constitute formal legal advice.

Social Media 104

Social Media Privacy Insurance Guidelines 104

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing 130

Marketing How To Sample Samples 130

Sprout Social

DECEMBER 12, 2022

To help you thrive through turbulent times, we asked our team and a few external experts what they think is in store for the future of social media. Use these insights to inform your 2023 strategy and you’ll do great things in the new year. Social media managers live and breathe social.

Social Media 97

Social Media Social Media Management Authentication Sentiment 97

Sprout Social

NOVEMBER 3, 2022

Top-performing companies are already expanding their social strategy beyond marketing, with departments like customer service, corporate communications, investor relations, product, research and development and human resources joining in on social decisions. Defining the possibilities of social. Insightful.

Marketing 112

Marketing Team Social Media Skills 112

agora pulse

NOVEMBER 30, 2020

Check out our tips and tricks for social media managers to start their content marketing efforts. Despite this encouraging research from the Content Marketing Institute, more than 10% of B2B businesses don’t use content marketing as part of their marketing strategies (and too many B2C businesses don’t use it either).

Content 182

Content Marketing How To Social Media Management 182

Buffer Social

JANUARY 4, 2023

Despite its limitations – only having data up to 2021 and sometimes spouting wrong information – ChatGPT is an incredibly powerful tool that is poised to change the way content creators work. This can save you time and effort by reducing your search for data. one of my more ridiculous prompts.

Content 126

Content Newsletter Research Tools 126

Sprout Social

APRIL 28, 2020

For some social media managers, reporting comes with the job. For others, leadership may have a more hands-off approach, expecting the social team to “just put this on social.” ” But making social media work is work, and measuring whether it’s happening requires at least a little analysis.

Report 118

Report Social Media Social Media Management Project 118

Hootsuite

JANUARY 18, 2024

We’re giving out free social media advice that doesn’t involve black-hat techniques (we look better in white, tbh), get-rich-quick schemes (tried, failed), or snake oil (not good for the snakes). We’re breaking down the best practices social media managers, creators, and Instagram pros use to get those reel view gains!

Instagram 92

Instagram HootSuite Hashtag Embedding 92

Oktopost

DECEMBER 21, 2023

To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

Marketing 62

Marketing Survey Skills How To 62

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Let’s start by clarifying exactly what we mean when we talk about social listening.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Convince & Convert

NOVEMBER 16, 2023

This was mentioned during the Social Pros Unfiltered episode by Sunny Hunt, Strategist at Convince and Convert, and really got me thinking about its implications and lessons. Leveraging Data and Feedback In today’s social media world, immediate user feedback and data are invaluable. We did too.

Twitter 78

Twitter Social Media Sentiment Reddit 78