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Social Media Marketing for Doctors: How (+ Why) To Do It Right

Hootsuite

Social media marketing for doctors is the new Yellow Pages. We’ll cover why other doctors are using social media marketing, how to build and execute a plan, and end with some great social media tips and ideas you’re welcome to use. Social media marketing for doctors presents tons of opportunities. Measure ROI.

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2023 Social Media Benchmarks + How to Use Them in Marketing

Hootsuite

This industry-specific data tracks the norms or averages for specific metrics like social media engagement and follower growth. The benchmark is essentially the norm for social media marketing success. Some industries (like entertainment) will by nature have greater reach than others (like health care).

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Big Data for Small Businesses [Infographic]

Idaconcpts

One of the biggest tech buzzword from 2014 was big data. There was no IT conference or IT consultant not talking about the benefits of big data. But what exactly is “big data”? Examples of big data can be found in the health care and finance industries.

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What’s Social’s True Value to Business? We Asked 2,162 Marketers.

Hootsuite

Social has earned a well-established seat at the marketing table. In our Social Transformation Report , we partnered with Altimeter Group to survey 2,162 marketers and conduct in-depth interviews with leading brands to uncover the value organizations find when they invest in social. Integrate cross-channel data.

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Adapting to More Digital and Social Ways of Being in a Time of Crisis

Hootsuite

Social platforms offer critical infrastructure, helping government agencies, hospitals, and health care organizations coordinate fast responses and speedy citizen engagement. A survey by Econsultancy of 500 marketers at major brands found that marketers are already deciding between short-term tactics and long-term planning.

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How COVID-19 has changed social media engagement

Sprout Social

Earlier this year, we presented our regular update with the latest data on the best times to post on social media. With these changes, we reviewed data from our 20,000+ customers to see how usage of social media has changed during this time. Updates to LinkedIn times to post. Changes in social media message volume. with 9 a.m.

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Does Customer Service Know What Marketing Is Doing?

Small Business Mavericks

All the different departments and channels silo the customer input and data, with a frustrating customer experience as a result. It reminded me of health care experiences where different symptoms were under different doctors’ care and the patient was left wondering who cared about them as a whole person.