Waxing UnLyrical

SEPTEMBER 29, 2017

Here’s some of what we talked about: On changes to the PR measurement field: A2: Biggest changes in insights have been in big data, data visualisation and increased awareness of measurement #amecmm #measurepr. A3: That #PR People can show #ROI without any financial data except retainer fee. Asked for the math…crickets!

Consultant 163

Consultant Banking Metrics Data 163

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APRIL 2, 2017

Geological Survey uses Twitter data to track earthquakes: “For example, the U.S. Geological Survey, when using Twitter data to track earthquakes, utilizes only four variables: They look for mentions of ‘earthquake’ Tweets of seven words or longer are excluded (people in an earthquake zone tend to keep their messages short).

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Research Tweetdeck Survey Banking 200

Waxing UnLyrical

JANUARY 11, 2019

They executed that strategy and show you with objective data that they’ve accomplished or even exceeded the goals they set out to accomplish. If you have the resources, you can build out your own data driven content team. You can also invest some time in learning Google Analytics and setting up custom dashboards. Probably not.

Strategy 161

Strategy Content Analytics Metrics 161

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NOVEMBER 17, 2014

How to Set Up Google Analytics Goals and Score More Conversions! Why: Goals in Google Analytics transform tons of data into easy to focus on metrics. Twitter Facebook Google+ LinkedIn Monday Roundup: Business Best Practices. In this guest post for Harvard Business Review , Anthony K. Based in the Washington, D.C.,

Syndication 202

Syndication Price Consultant Flickr 202

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DECEMBER 9, 2013

And from gathering the right data to connecting with potential clients, creating and building business relationships is a daily task. Data Mining for Gold. Why: Randy Bowden explains how to properly collect and manage data (which will allow you more time to focus on client work and building relationships).

Community building 210

Community building Consultant Flickr Communities 210

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MAY 13, 2011

A couple of days ago, The Daily Beast broke a story about Facebook spreading a smear campaign against Google. According to the article, Mark Zuckerberg and his team hired Burson-Marsteller , a well-known public relations firm, to plant negative stories accusing Google of being careless with Gmail users privacy. Strike back, of course.

Privacy 237

Privacy Flickr Policies Google 237

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JANUARY 5, 2015

How to Set Up Google Analytics Goals and Score More Conversions! Why: The data Google Analytics provides can be daunting! 5 Book Recommendations for Nonprofit Networking and Data Nerds. Why: Looking for some good reads on data? Twitter Facebook Google+ LinkedIn Monday Roundup: Measurement and Metrics.

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Metrics Consultant Flickr Analytics 100

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AUGUST 17, 2015

Last week’s roundup featured a great post by co-founder of Market Motive and Google digital evangelist Avinash Kaushik. Interview with Avinash Kaushik, digital marketing evangelist for Google. Data in Digital Marketing – Thoughts from Avinash Kaushik. Data in Digital Marketing – Thoughts from Avinash Kaushik.

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Consultant Analytics Flickr Metrics 100

Waxing UnLyrical

DECEMBER 12, 2014

Technological innovation and access to data means the PR industry can finally let go of metrics that don’t measure up (i.e. PR pros must be ready to embrace data and apply insights to optimize all aspects of their work. Twitter Facebook Google+ LinkedIn What’s PR En Route to in 2015? Based in the Washington, D.C.,

Consultant 221

Consultant Resources Industry Metrics 221

Waxing UnLyrical

AUGUST 14, 2015

Here’s some of what we talked about: On PR measurement best practices: A2: Don’t ignore the systems you use…look for opportunities to connect data sources and integrate into CRM #measurepr. Since we can all stand to save a few bucks when measuring, I’ve included a list below: Google Analytics. As did Gerard F.

Analytics 100

Analytics Consultant Survey Reputation 100

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OCTOBER 24, 2012

Its stock has been almost cut in half, GM dropped a $10M ad deal, and Google is nipping at its heels with the purchase of Wildfire. Unlike Google, I am not on Facebook to look for products, hence I’ve never clicked on a Facebook ad. If you enjoyed it, be sure to connect with Shonali on Twitter , Facebook , or Google+.

Sites 256

Sites Facebook Aggregator Mobile 256

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JUNE 3, 2016

They included: Michael Smart an independent communications trainer who helps PR pros improve their pitching success rate and enhance their PR writing; Chief Strategy Officer of AirPR Rebekah Iliff who helps businesses measure PR’s impact and make data-driven decisions; and. Here’s some of what we talked about.

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Metrics Analysis Banking ROI 100

Waxing UnLyrical

DECEMBER 11, 2015

On tools they would recommend for PR Measurement: A3: If you feel a little wary of Google Analytics start with our simple PR Dashboard. A3) You can extract data from Google & Excel if you have to – it’s about putting it into action. Google Analytics. Specific, Measurable, Attainable, Relevant, Time-bound.

Analytics 100

Analytics Sentiment Consultant Metrics 100

Waxing UnLyrical

FEBRUARY 13, 2015

Registrations were the ultimate goal, and they were using campaign tracking in Google Analytics very well. And those data were what we used to propose a pivot in our strategy and, ultimately, end up with a happy client. You’ve heard this ad nauseam by now: get familiar with Google Analytics, blah blah blah.

Analytics 100

Analytics Case Study Proposal Consultant 100

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JULY 11, 2012

Listening data are still keyword driven. Whether it’s free tools (Twitter Search or Google Alerts) or premium offerings, the main issue with social media listening is that it’s still (primarily) driven by keywords. After all, it works for Google on Search, right? People are not scripted robots. We’re too human, for a start.

Social Media 204

Social Media Issues Sentiment Banking 204

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MARCH 19, 2013

I was impressed by the researchers’ data-driven, consumer-focused approach, and the results that the organization was able to accomplish, once armed with this knowledge. What kinds of analysis or data do you use to integrate community cool while holding the deluge of codswallop at bay? The changing narrative. apologies, Shonali!).

Communities 239

Communities Case Study Patterns Study 239

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JANUARY 20, 2012

What did people not get to do in 2011 , measurement-related, that they’d like to do in 2012: @hopwood : Set firm, meaningful and motivational goals for our people to achieve “client delight” @SceneStealrEric : Providing clients with full-service, customized reporting based on their web data.

Analytics 140

Analytics Flickr Conference Google 140

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DECEMBER 18, 2013

Image: aamaadmiparty.org via Google, CC 4.0. A few months ago, I wrote about how Indian Politicians were using Google+ Hangouts to reach out to Indian youth and a wider audience to connect with them. Mr. Kejriwal didn’t just use Google+ Hangouts to expound his philosophy; he actually used them to raise funds.

Social Media 223

Social Media Campaign Exercises Compete 223

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JULY 25, 2016

Why: “There are lots of ways to look at metrics, but we decided to work solely from the data we had from last year, and not from projections,” writes Gini Dietrich as she explains her team’s approach to measuring efforts for a high-level client. Twitter Facebook Google+ LinkedIn Monday Roundup: Measurement Case Studies.

Case Study 100

Case Study Study Banking Metrics 100

Waxing UnLyrical

MARCH 24, 2014

New Pew Data Shows Millennials Are Non-Traditional, Poor, Unmarried, Not White and Don’t Trust You. Twitter Facebook Google+ LinkedIn Monday Roundup: Trust. If it isn’t “everything,” trust pretty important when it comes to building and maintaining relationships (both business and personal).

Influencer 189

Influencer Consultant Flickr Collaboration 189

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DECEMBER 18, 2012

Collecting data is easy but collecting the right data to answer your questions requires careful planning and appropriate tools.” Twitter Facebook Google+ LinkedIn Why Measuring the Networked Nonprofit is a Must-Read. Based in the Washington, D.C., She also loves bacon, cooking, dogs and ABBA.

Case Study 208

Case Study Consultant Buy Study 208

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DECEMBER 16, 2013

We discussed location-based social data, the accuracy of impression counts from social media, building relationships with influencers, determining influencers, and the challenges of social listening. Twitter Facebook Google+ LinkedIn Monday Roundup: A Goodie Bag of #measurePR. measurePR chat with Jeff Cann.

Storify 216

Storify Press Release Case Study Hashtag 216

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JANUARY 20, 2015

Why: How can your business best use the data gleaned from social media analytics? Why: In this #WUL classic, Robert Rosenthal shares why it’s important to relate social media measurement data to the bottom line. Twitter Facebook Google+ LinkedIn Weekly Roundup: Overcoming Obstacles with Measurement.

Metrics 100

Metrics ROI Consultant Flickr 100

Waxing UnLyrical

JULY 11, 2016

PR and Marketing Data: Impressions, Reach and Relevance, Oh My! Geeky Data Increases Customers and Loyalty. Twitter Facebook Google+ LinkedIn Monday Roundup: Smart Reporting. Get a head start on the conversation with this week’s roundup. Couch Control: Measurement Therapy for PR Pros.

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Report Banking Metrics Loyalty 100

Waxing UnLyrical

FEBRUARY 29, 2016

8 Google AdWords Hacks That’ll Double Your Conversion Rate. How Data Can Extend the Life of Your Event. Twitter Facebook Google+ LinkedIn Monday Roundup: Optimizing Your Campaigns. So why not make the most of them… right? 4 Components Of The Best Social Media Campaigns. Based in the Washington, D.C.,

Campaign 100

Campaign Adwords Consultant Eventful 100

Waxing UnLyrical

SEPTEMBER 16, 2013

Eric Wittlake shares which data are essential for long-term marketing success. Twitter Facebook Google+ LinkedIn Monday Roundup: Take the Lead. In this post for SpinSucks , Jeff Riddle covers the steps you can take to get started. 5 Metrics Every B2B Marketer Should Track. What steps do you follow to help your business take the lead?

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Consultant Flickr Metrics Skills 186

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MAY 6, 2013

We have ensured that information, facts and data that foster informed decision-making, has been provided and that those who will be impacted by an action have access to that information. Twitter Google+ LinkedIn Public Relations: The Two Sides of Information Access. He blogs at A Professor’s Thoughts.

Banking 238

Banking Flickr Library Hosting 238

Waxing UnLyrical

MARCH 13, 2015

.” Here’s some of what we talked about: On how they first got interested in PR measurement: A1: I’m a stat geek, so when I first saw @GoogleAnalytics and its rich data, I started playing PR “Money Ball.” I think that’s an excuse for marketers and PR pros who are afraid of data. ” #measurepr.

Consultant 100

Consultant Flickr Metrics Travel 100

Waxing UnLyrical

FEBRUARY 19, 2014

But with more and more monitoring platforms gobbling up big data, and as individuals become increasingly concerned about their personal privacy rights online, social media privacy training and social media surveillance training have become equally critical. This is why social media monitoring training is so important.

Social Media 240

Social Media Privacy Training Policies 240

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JANUARY 29, 2013

on using data and social media for social justice outcomes (“Glenn,” in particular, cracks me up). Twitter Facebook Google+ LinkedIn #measurePR: Measuring the Networked Nonprofit with Beth Kanter. Despite a hectic travel schedule, and recovering from the ‘flu, she graciously agreed to visit with #measurePR. .

Case Study 177

Case Study Consultant Upcoming Travel 177

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NOVEMBER 9, 2015

Instead of gazing into a crystal ball to predict the future trends of content creation, we must make educated forecasts, monitoring the available data and adjusting as necessary,” writes Ann Gynn as she shares some “well-informed predictions for content marketing” from Content Marketing World presenters.

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Conference Construction Consultant Training 100

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AUGUST 31, 2015

4 Case Studies on What Happens When You Don’t Use Data to Shape Your PR Strategy. Why: “The road to organizational destruction is paved with bad PR strategies,” says Katie Paine as she introduces us to “four cautionary history lessons on what happens when you ignore your data.” Based in the Washington, D.C.,

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Meeting Case Study Consultant Eventful 100

Waxing UnLyrical

AUGUST 24, 2015

Know the Difference Between Your Data and Your Metrics. How do you keep track of these metrics and transform them into meaningful data to fuel your strategy? Twitter Facebook Google+ LinkedIn Monday Roundup: Best Practices for Social Media Metrics. 5 Shifts to Fix Your Social Media Metrics. Please share in the comments below.

Metrics 100

Metrics Social Media B2B Consultant 100

Waxing UnLyrical

JANUARY 3, 2013

But with data plans and phone upgrades costing us a fortune nowadays, wouldn’t it be nice to have a couple of apps that could earn you some of that money back for a change? The Field Agent app uses crowdsourcing to get various types of data from its business clients. Image: Jewels Globe URL via Flickr, CC 2.0. Field Agent.

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Crowdsourcing Price Airlines Survey 217

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MAY 9, 2016

Why: “The Draw Shop works with everyone from independent authors to huge corporations like Google, collaborating with them each step of the way to create the perfect video,” writes Kristen Dunleavy for Business 2 Community. And it takes time to look at the data you have, even if it’s limited, to figure those out.

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Case Study Study Training Collaboration 100

Waxing UnLyrical

JUNE 7, 2018

Recently, I came across a blog post by a fellow named John Maeda in which he showcased the wide variety of Google image results one finds when searching for “design thinking.” We gather data points and recipient feedback to refine our approach. Just not our basics. Here’s what I mean.

Content 160

Content Consultant Study Blogger 160

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JUNE 24, 2016

It’s time to look at the BIG picture w/ different data sets to see how PR is a part of the ROI puzzle. Gathering data isn’t enough – only 1st step #amecsummit #measurepr. Twitter Facebook Google+ LinkedIn #measurePR Recap (June 2016): Live from #AMECSummit. AMECSummit #measurepr. Gerard Corbett also chimed in: A3.

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Eventful Analysis Banking Curation 105