Buzz Marketing for Technology

SEPTEMBER 8, 2010

Which means Publishers (or Marketers) are now the “white noise” in comparison to User Generated Content. All 20,000 of us must have created and shared a teraflop of data that night in about 4 hours. And I would argue this is exaggerated even more when it comes to B2B Marketing. Of course, I ended up doing the same!

B2B 243

B2B Marketing Airlines StumbleUpon 243

Buzz Marketing for Technology

DECEMBER 10, 2009

Ok I admit it I am a bit of a data geek but I cant help myself when I see stats like this in a recent study titled How Much Information? Holy Crap Batman – if this is any indication – marketers are standing on the beach that is about to be hit with a tidal wave of data! Tags: Data Mining. Tweet This! Share this on Reddit.

Data 100

Data StumbleUpon Patterns Digg 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

A good friend and former colleague of mine Dan Neely, CEO of Networked Insights reminded me recently that there will be more data created in this year than in the previous 5000 years combined! But for most B2B marketers like myself – we tend to optimize by the channel of data that we have. Tweet This! Share this on Facebook.

Data 100

Data Vocus Radian6 StumbleUpon 100

Buzz Marketing for Technology

MARCH 18, 2010

On the other hand, if you seek alternatives to traditional market research, then you need a vendor that specializes in sentiment capture and community analysis. All listening platforms collect data from numerous online sources — news sites, blogs, and other Web sites. Which media sources are relevant to your goals?

B2B 225

B2B Platform Social Media Marketing 225

Harp Interactive

MARCH 31, 2010

They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. Invite / Refer (a friend).

Analytics 350

Analytics Social Media Trendrr Digg 350

Buzz Marketing for Technology

JULY 21, 2010

Ok I know we all talk a good game about Closed Loop Marketing and I don’t want to burst anyone’s bubble here but frankly we aren’t there yet. But do we really have an all in one Closed Loop market system that does it all? Seeing and getting data in real time, with a closed loop return on marketing dollars invested system.

Marketing 197

Marketing StumbleUpon Digg System 197

Buzz Marketing for Technology

MARCH 9, 2010

Which prompted a question by Scott Zosel about how much should you allocate for Social Media in your budget – and so I created the Social Media Budget Ratio (SMBR) post back in 2008 which was good but it lacked historical data like I have now. So here is my take …. Share this on Facebook. Share this on Linkedin. Share this on del.icio.us.

B2B 198

B2B Social Media Marketing Survey 198

Bill Hartzer

JUNE 7, 2010

This also includes a way to export the data into a file that you can open up in a spreadsheet, like Microsoft Excel. This may not seem like a big change to you, but for webmasters and online marketers like myself, who frequently deals with more than 1000 links to any given web site, this is a big deal. Share this on del.icio.us.

Google 121

Google Data Tools Domain Name 121

Buzz Marketing for Technology

DECEMBER 15, 2009

So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.

Marketing 217

Marketing Adwords Mobile Social Graph 217

Bill Hartzer

DECEMBER 27, 2010

Gleanster is a new breed of IT market research. Gleanster takes a different approach by providing market research that they have gathered: and you can get the data for free. You agree that you can share the data but you won’t sell it (which is pretty standard and fair). Well, almost. – Value Drivers.

Research 113

Research Report Cymfony Social Media 113

Bill Hartzer

DECEMBER 6, 2010

Looking for a free way to manage your business profile data? Better yet, Would you want to distribute that data for free to online and mobile directory publishers? Would you like to add your business profile data for free? Locationary is the global clearinghouse for local data. Well, here is a great new option.

Directory 98

Directory Mobile Publishing Data 98

Adam Sherk

DECEMBER 17, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Search Marketing Dwarfs Social Media in Interactive Marketing Budgets by Adam Sherk on December 17, 2009 This week both Brian Solis and SEOMoz made reference to a recent Forrester report forecasting US interactive marketing budgets for the next five years.

Social Media 123

Social Media Marketing Press Release Survey 123

Buzz Marketing for Technology

APRIL 6, 2010

Element #3 – Events – throwing events in Facebook is easy, but taking that data and adding that to a profile isn’t. If you can take the data from Facebook Ads, combine that with the interaction you are getting via email you get another great touch point with your new potential customers. Tweet This! Share this on Facebook.

Platform 224

Platform Facebook CPM CPC 224

Buzz Marketing for Technology

SEPTEMBER 29, 2010

I think this report is a great example for all of us – it shows a very comprehensive approach to monitoring and gaining insights from data. Many listening engines provide you with “streams” of data which is great. Related posts: Understanding the Value of Social Media Data There is a big difference between data and insights.

Social Media 230

Social Media SM2 Energy Microblogging 230

Mindjumpers

MARCH 22, 2012

Make better, more efficient data-driven decisions in your social media marketing program. Currently this is limited to Google+ and those signed up to the company’s Social Data Hub such as Disqus, Blogger, Digg, Reddit and TypePad. The State of Social Media Marketing– Annual Survey Report.

Analytics 239

Analytics Report Google Disqus 239

Convince & Convert

MARCH 4, 2016

In the words of entrepreneur and acclaimed author Gary Vaynerchuk, “Marketers ruin everything.” . This couldn’t be more true for infographics, which became a highly popular and effective content marketing tool three or four years ago. In 2015, 60% of marketers predicted that the use of infographics will increase in 2016.

Marketing 60

Marketing Statistics Directory Data 60

Firebelly

DECEMBER 14, 2009

Digitalia | Indianapolis Social Media Marketing « Cyber Monday Is Here! What is your overall marketing strategy? What are your marketing/business goals for your social media marketing?  What will you do with the data collected? Main | SES Chicago 2009 Video: Were you naughty or nice? View an alternate.

Social Media 133

Social Media Marketing Paid Search SMS 133

Bill Hartzer

DECEMBER 16, 2010

Every month about this time comScore releases the search engine rankings data, and I report it here. Google Sites led the explicit core search market in November with 66.2 It actually looks like Google’s sites are going up in market share. explicit core search market in November with 66.2 comScore, Inc.

Engineering 97

Engineering comScore Yahoo Microsoft 97

Bill Hartzer

JULY 22, 2010

Manipulate and analyze data in order to create an in-depth holistic understanding of ad inventory situation across multiple domains and audience. Analyze seasonality patterns for different domains, markets, segment of visitors, watch destinations, etc. Running various reports from the ad server and site analytics application.

Engineering 98

Engineering Advertising Marketing Insurance 98

Buzz Marketing for Technology

AUGUST 25, 2010

Currently you really have 4 major operating systems in the mobile space (in order of market share trajectory): Blackberry 33% and declining, Android 27% and rising, Apple 23% and declining, and Microsoft 11% and declining (see graphic). Going Mobile with B2B Marketing As I mentioned in my Top 10 predictions for 2010. Hear me out ….

iPhone 218

iPhone Brands Apple Microsoft 218

Bill Hartzer

JULY 22, 2010

In support of their clients and account teams, the Account Director develops key client relationships, develop and deliver marketing strategies and program/campaign development, and provide supporting business analysis. Provide strategic and marketing guidance and leadership to client. Responsibilities. Qualifications/Skills.

Engineering 101

Engineering Marketing Skills Analysis 101

Firebelly

JANUARY 29, 2010

Digitalia | Indianapolis Social Media Marketing « Dentyne "Friend Request" Commercial: 60 Connections In Every Bottle | Main | Social Media & The Super Bowl » January 29, 2010 5 Social Marketing Stories You Need To Read Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

Marketing 100

Marketing Feed Reader Paid Search SMS 100

Techipedia: Tamar Weinberg

JUNE 3, 2010

and after being a full time mom and performing various social media marketing tasks throughout, I’ve learned that there are many parallels that can be taken from parenthood that also apply to social media marketing. MrBabyMan , Digg’s top user, was an unknown once. Let’s take a look at the similarities.

Social Media 221

Social Media Marketing Digg Consultant 221

Adam Sherk

OCTOBER 6, 2010

Now the focus is decidedly more tactical with sites looking to understand how to maximize the benefits of their efforts and better integrate them with other marketing initiatives. That’s not an easy question to answer without having access to each site’s analytics data and knowing their goals and objectives.

Sites 176

Sites News Postrank Engagement 176

Adam Sherk

JUNE 15, 2010

But Twitter, Facebook in some cases Digg still represent the majority of social media referrals to many news sites, so they continue to be a priority. The easiest thing to compare is reach based on Twitter followers and I’ve included that data below. The data point they make available without a subscription is called “Impact.”

News 165

News Sites Twitter Digg 165

Convince & Convert

JULY 20, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Today in addition to DJ, we’ve got Alison Carlman, who is the un-marketing manager at globalgiving. Listen Now. The RSS feed is: [link].

Digg 113

Digg Communities MySpace YouTube 113

Adam Sherk

APRIL 14, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Corporate Social Media Marketing is about Two-Way Communication by Adam Sherk on April 14, 2009 It’s a simple concept, but one that many companies are still struggling with in terms of practical implementation.

Social Media 100

Social Media Press Release Syndication Marketing 100

Buzz Marketing for Technology

SEPTEMBER 15, 2010

The impact of that can be felt in B2C as well as B2B Marketing. There are fewer numbers of print publications remaining and every company’s marketing department wants to garner more traditional press. I still hear marketers say – “my CEO just doesn’t care about blogs – they only want to be in the NY Times or Wall Street Journal”.

Conversation 232

Conversation Newsvine Ping.fm Plaxo 232

Techipedia: Tamar Weinberg

JANUARY 15, 2008

Matt McGee over at Small Business SEM has compiled his own list of the “best posts of 2007″ in a site with a brilliantly and cleverly chosen title, the SEMMYS (Search Marketing Emmys). rants, and funny posts about the search marketing industry in general. Well, unfortunately, your reading list has just lengthened.

Marketing 100

Marketing StumbleUpon MySpace Yahoo 100

Adam Sherk

DECEMBER 22, 2009

Data like this is interesting to check out, and it can provide useful insights for marketers and content producers in getting a better understanding of user interest and activities in both search and social media. What types of stories gained traction (or were buried) on social news sites like Digg and Reddit? Happy New Year.

Trends 167

Trends How To Digg Press Release 167

Twist Image

JANUARY 8, 2011

Answers can be voted up and down (ala Digg ) and you have the ability to follow the individuals and topics that are of interest to you. " First off, never be a " market of one " (just because you would not do it or that you do not find it interesting, it does not mean that others will feel the same). market of one.

Questions 111

Questions Foursquare Digg Journal 111

Adam Sherk

JANUARY 26, 2010

Advantage: SAINTS __ 2nd Quarter: Digg Ok, which team has seen the most activity on Digg? According to Digg’s search tool 1,549 Colts articles have been submitted, with only eight being promoted to the front page and three receiving more than 500 diggs.

Team 150

Team Social Media Digg Press Release 150

Bill Hartzer

NOVEMBER 30, 2009

VerticalResponse recently did a survey to find out how small businesses planned on spending their marketing dollars in 2010. There were some vast differences between how money will be spent on email marketing and social media versus spending on banner advertising and search engine marketing (SEM). From the survey, 74.1%

Small Business 102

Small Business Report Social Media Survey 102

Adam Sherk

AUGUST 31, 2010

In my ongoing look at mainstream media outlets and social media I have done multiple posts on news sites and Twitter, Facebook and Digg but I’ve yet to look at YouTube. The Most Buried News Sites on Digg News Sites on the New Digg: Who is Active, Who is Gaining Followers? For this post I used the larger of the numbers.

Sites 182

Sites News YouTube Press Release 182

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Is Social Media the Final Frontier of Marketing? Is Social Media the Final Frontier of Marketing? This gave rise to regional marketing with the first hints of large scale world-wide marketing.

Social Media 105

Social Media Marketing Digg MySpace 105

Saying It Social

MARCH 25, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Google To Introduce Opt Out Browser Plug In For Analytics Up until just a few minutes ago when I started reading some reports about what I’m about to tell you, I’ve been a huge Google “junkie&#. What are your feelings?

Analytics 124

Analytics Google StumbleUpon Digg 124

Bill Hartzer

MARCH 18, 2009

I did a search for “search engine optimization&# on TwitterJobSearch, and found that there were 3164 SEO jobs posted right now on Twitter: TwitterJobSearch looks at the content of every tweet in context to determine its intent and break out filterable data. Tags: Search Engine Marketing Jobs. Share this on del.icio.us.

Twitter 126

Twitter Digg Engineering Technorati 126