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Content demand: how to cope

Sherrilynne Starkie

It’s more than blo g posts, white papers and newsletters. Many organizations establish a governing body such as a center of excellence, an editorial board or steering committee to define how content is developed, curated, created and reviewed; and to establish other publishing standards and practices.

Content 282
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15 Things Smart, Social Savvy Business Marketers Never do on Facebook

Pam Moore

It’s no surprise that Facebook is still one of the hottest social networks around. Check out these statistics published by Facebook as of March, 2016. Facebook is no different. Here are 15 things that smart, social savvy business marketers never do on Facebook. . Spam the Facebook wall of your friends.

Facebook 113
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15 Golden Rules of Content Marketing in 2018

Pam Moore

Gone are the days of simply needing to know how to write textual content for a white paper, marketing collateral or direct mail flyer. As Instagram hits 1 billion active users, Facebook already over a billion and more than 1 billion people using Facebook Messenger alone, ignoring the technologies is not an option.

Content 163
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Want to Double the Likelihood of an Online Sale with User-Generated Content?

Pixlee

Facebook has the largest audience of any platform and allows you to create an in-site storefront on your brand page, as well as drop links into status updates that lead to shoppable galleries. Collect and Curate Your Content. To learn more, download Pixlee’s latest White Paper or contact us today to speak with one of product experts!

UGC 40
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Social Media Optimization 3 Steps to Tweeting with a Purpose

Convince & Convert

The time you spend tweeting and Facebooking and Google Plussing on behalf of yourself or your company is time you could be spending on some other form of communications or customer service. Here’s an example from their new, free white paper on how to set up social media statistics (check it out, it’s great).

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#SocialPR Spotlight: Greg Rokisky

Waxing UnLyrical

Shonali actually mentioned a recent campaign that Sweden implemented, where they curate local Swedish citizens to run the official @sweden Twitter account each week. Don’t just push out the first article/course/white paper you think of. Twitter Facebook Google+ LinkedIn #SocialPR Spotlight: Greg Rokisky.

Module 100
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How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. via Facebook Newsroom. Holy Social!