Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports
Webbiquity SMM
OCTOBER 17, 2023
A plurality of marketers (22.9%) still prefer to post directly on social media sites, but social media management tools are growing in popularity. CPM) or sales ($2.39 CPM) compared to brand awareness campaigns ($0.34 The most-commonly used are Hootsuite (10.8%), Sprout Social (20.2%), and Buffer (13.9%).
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