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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. How are goals and strategies for content marketing changing?

Research 263
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The Future of Digital Marketing: Top Tips for a Successful Strategy

The Realtime Report

The Future of Digital Marketing: Top Tips for a Successful Strategy. Digital marketing is an ever-changing field, and you have to be constantly searching for new trends to make it work to your advantage. To learn more, check out five trends that will affect the future of digital marketing in 2020 below! Stories and Lives.

Strategy 204
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New report resurrects AVE measurement for influencer campaigns

Sherrilynne Starkie

That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. Click To Tweet The report doesn’t give a rationale for the $5 CPM. Were sales up?

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A Guide to Breakdowns in Meta Ads Manager

Jon Loomer

Breaking down by age, gender, or age and gender is interesting from a research point of view. This is why you should consider grouping countries by similar CPM , especially if you want distribution by country to be mostly consistent. Based on these results, you may adjust the cap. There was a time when that may make sense.

CPM 167
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The Complete Guide to YouTube Ads for Marketers

Hootsuite

But let’s be upfront: YouTube ads aren’t the most intuitive part of your social media advertising strategy. If you’ve already been spending time fine-tuning your YouTube marketing strategy , you’re probably familiar with most of these formats, by virtue of having seen them in action. Non-video ads (i.e., overlays and banners).

YouTube 145
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Is Facebook Still the Most Effective for Social Advertising?

Ignite Social Media

According to a Social Media Marketing Industry Report from Social Media Examiner, small and medium sized businesses continue to focus their social media marketing on Facebook, which is being used by 94% of those surveyed. adults, according to Pew Research Center. billion monthly active users according to Statista (chart below).

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How to use Quora for marketing

Sprout Social

Should you be using Quora for marketing? More than 300 million monthly users are scouring Quora at any given time and now marketers have a variety of ways to reach them. However, just like any social marketing campaign, you’re going to need a strategy. Here’s your guide on how to use Quora for marketing.

How To 98