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Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

In the fast-paced world of social media marketing, it’s essential to stay up to date with the latest trends and terminology. As marketing professionals, you’ll want to be in the know about the buzzwords that are shaping the landscape in 2024. Hey, engagement is engagement! What does CPC mean?

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Most Social Media Ads Reach Only 5% Of Their Target Audience

The Realtime Report

Understanding the target audience and knowing who your desirable user is, is key to successful marketing campaigns. Are marketers effective in identifying and choosing target audiences when creating their Facebook and Instagram ads? By reaching random users, without clearly defined audience marketers are burning their ad budgets.

CPM 172
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Social Media Marketing During COVID-19: March 23 Update

Ignite Social Media

One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. Social Media Use, Engagement and Paid Efficiency are Way Up. We’re seeing more engaged users (60%) across the whole sample, but for key industries that median increase was 882%.

CPM 175
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Effective Meta Advertising: Key Metrics Simplified

Jon Loomer

Examples of secondary metrics can include: Cost Per Link Click (CPC) Click Through Rate (CTR) Cost Per 1,000 Impressions (CPM) Cost Per Add to Cart All of these metrics have an impact, but we can be misled by that perceived impact. If your CPC sucks, but you get a great Cost Per Desired Action, who cares about that CPC?

Metrics 165
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Reddit’s Big Move on Money-Making Features: Here’s What You Need to Know

The Realtime Report

This feature operates with a cost-per-click (CPC) cap in place, ensuring advertisers get the best value for their investment. This diversification suggests Reddit’s commitment to providing advertisers with versatile tools to engage their target audience effectively.

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How Meta Could Leverage Outbound Clicks

Jon Loomer

This also applies to CPC (All) and CTR (All). If you’re following these metrics, you’re looking at total engagement on your ad, and not just clicks on a link to the thing you’re promoting. This also applies to CPC (Cost Per Link Click) and CTR (Link Click-Through Rate). Everything.

CPC 198
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15 Facebook stats every marketer should know for 2019

Sprout Social

The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Here are the important stats for marketers to know, categorized by topic and ready for you to use in your social media strategy. You can find this engagement data through your Page Insights.

CPC 111