Buzz Marketing for Technology
MARCH 30, 2010
Kadient, a software as a service provider, has a number of buyer personas – 2 in fact – one named Anya and one named Luke. Can your social media activities cost you your job? To compile them Kadient interviewed dozens of salespeople and then built a composite picture of their buyer into these two stereotypical people.
Buzz Marketing for Technology
OCTOBER 21, 2008
Everything has a cost associated with it and email is no exception – so this podcast focuses on how much lift in revenues and profits you can get out of your email program if you are in B2C or B2B marketing. Normally email and profit don't go in the same sentence at least in the minds of most B2B marketers – but actually they should.
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Buzz Marketing for Technology
JUNE 27, 2008
Roland Piquepaille lives in Paris, France, and he spent most of his career in software, mainly for high performance computing and visualization companies. Case Study: Papa Johns Pizza Company Slices Travel Costs with GoToMeeting Corporate Citrix Online. Software as Services. Networking. Psychology. Social Networks. Lawgarithms.
Buzz Marketing for Technology
JUNE 27, 2008
We use SNA, among other things, as a tool for Participatory Impact Pathway Analysis ( [link] ), where project staff draw their own networks, and our team map them with the software. link] : I have learned to use Proximity, open-source software under development by the Univ. At this point it is research software. It is freeware.
Buzz Marketing for Technology
JULY 21, 2008
NY times article pointing to the $650 billion cost estimate of information overload published by a US research firm. Fighting information overload - Article on knowledge management software (a little outdated too, 2001â?¦). link] - our article summarizing the impacts and costs of IO in a large organization. Share This.
Buzz Marketing for Technology
JUNE 27, 2008
Today’s version of the web, whatever you want to call it, is notable because people and hardware and information and software and conversation are all mixed together into a hyperconnected network. It uses money as currency, monetizing knowledge products using licensing fees and strict control of software copying. vs. web 2.0
Buzz Marketing for Technology
JUNE 19, 2008
¢ When a student or instructor proceeds from one course or program to another, is it necessary to learn another software program or set of technical procedures? When new software or systems are adopted, what programs/processes are used to acquaint instructors and students with them?
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