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The Cost of a Tribe

Akamai Marketing

Tweet “Just Do A Social Media Advocacy Campaign” In social media and in other areas, we’ve been seeing a big surge in “advocacy” and “crowdsourcing.” Gamers and social media sites have figured out a lot about our motivations over the years. social media'

Cost 161
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Five Reasons to “Dislike” Social Media

Webbiquity SMM

The benefits of social media are clear: huge outreach, easy to use, low cost and (assumed) high ROI, not to mention a wide variety of options. In no way would I recommend anyone stop using social media as a marketing tool. And with smart phones becoming the standard, autocorrect has become the new typo.

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Which Social Media Channels Should I Use For My Business?

yMarketingMatters

In order to help you decide, I have compiled a list of the most popular and effective social media channels at your disposal today. I will be following up with an in-depth detailed blog about each social media channel in the coming weeks. Social media may be free, but think about the value of your time!

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B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity SMM

Social media is now in third place (for 61% of B2B marketers), having pulled ahead of B2B publications, paid search and banner ads. Slide 21: Online costs per lead are lower. The higher cost per lead may very be justified by higher quality (close rate). consumers own smart phones. Email is the #2 priority.

B2B 150
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8 Do’s and Don’ts of Social Media Live-Streaming

Ignite Social Media

In the past couple years however, live-streaming has become more accessible to the average Joe, making it so that if you have a smart phone and a connection, you can stream anything to your hearts content. Google Hangouts was a step towards the live-streaming applications available without a cost and then came MeerKat (remember them?),

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Are QR Codes Disadvantaging Your Small Business?

Small Business Mavericks

QR codes are really best suited to areas – as a download to a smart phone in the form of deal or coupon, and in print media. The cost to advertise in these publications is often prohibitive for small businesses – you can get around it. To begin with, let’s look at QR codes.

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Will India See a Rise in Digital PR?

Waxing UnLyrical

The falling rupee has hit many Indians, and seems to have caught up with the Indian media in the past few months. Apart from the usual layoffs, cost reduction, and restructuring, we have seen newspapers and magazines getting thinner, TV stations cutting back on programming, and several publications and channels are on the block.

comScore 199