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Social media metrics: why, what and how to measure according to Jim Sterne

Social Email Marketing

Social media management Social media metrics and measurement Social media ROI blogging bookmarking consumer-generated content customer satisfaction David Berkowitz Delicious Digg Facebook Flickr Forums and message boards Jim Sterne key performance indicator KPI LinkedIn lower costs Marketers Studio marketing mix media sharing micro-blogging Ning raise revenue roi sentiment social media marketing Social Media Metrics social networks StumbleUpon YouTubeIn his book ‘Social Media Metrics’, Jim Sterne says: “The Internet has always been a social medium”.

Six Surprising B2B Content Marketing Ideas

PWB Marketing Blog

Or, build a microsite with community features like discussion forums and message boards. Virtual Trade Show – A virtual trade show is a great way to overcome the time and travel costs of hosting an actual trade show or conference. One of the biggest challenges B2B marketers have is coming up with new content. Boring white papers and boastful case studies are common pitfalls.

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9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

The best also monitor message boards and forums, easy to overlook but critical particularly for niche b2b products and services. Price is always a consideration of course, but in selecting a potentially critical business tool like social media monitoring (consider the cost of BP’s social media failure ), the more important consideration is “value,&# as in: does the tool do at least as good a job at meeting the specific social media needs of my company as competing tools, and is it priced similarly or lower than tools offering equivalent functionality? Value.

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

” Sharing habits differ based on the group being shared with, however, as “Social networks are the top method for sharing content with friends (92%)…In sharing online content with the general public, consumers prefer to use message boards (51%) or blogs (41%).” Or that 73% of U.S. ” Or that49% of B2B journalists write blogs, and 84% are on Twiter?

The Benefits of Offline Marketing

Kikolani

The nice part is that while you can send out the same postcard, letter, or catalog to everyone on your database, some direct mail services also let you target different messages in your direct mail campaign based on the information in your database. Business cards are a great, cost effective way to make sure that you capitalize on every possible business opportunity no matter where you are.

How to Integrate Social Media into Your Website with a Homeland Embassy Strategy

Convince & Convert

Michael Dell spoke about the issue of proximity in an article in Forbes back in 2006: The first step was to add blogs and message boards in the hope that irate customers will talk to the company rather than gripe to the whole Internet. Image by Eric Schwartzman. I’d like to walk you through a social media strategy concept known as the homeland-embassy approach.

100+ Social Media Monitoring Tools

Pamorama

BoardReader was developed to address the shortcomings of current search engine technology to accurately find and display information contained on the Web’s forums and message boards. It uses proprietary software that allows users to search multiple message boards simultaneously, allowing users to share information in a truly global sense. eCairn Conversation is a SaaS application that provides a cost-effective solution for marketing professionals who want to leverage communities and influencers. $. Direct Message Lab. Addictomatic. Alterian.

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100+ Social Media Monitoring Tools

www.pamorama.net

BoardReader BoardReader was developed to address the shortcomings of current search engine technology to accurately find and display information contained on the Web’s forums and message boards. It uses proprietary software that allows users to search multiple message boards simultaneously, allowing users to share information in a truly global sense. Analytic.ly

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Are You Keeping People Connected With Your Brand and Each Other?

Convince & Convert

The Weight Watchers site features a Community section with message boards for support, etc. ” Then Lauren’s team can pick up on that and amplify the message. That’s the high end of cost for a 30-second spot broadcast during Super Bowl XLVIII. This Lauren Salazar, Weight Watchers @sassandglitter. Please Support Our Sponsors. Listen Now. million. million.

How to Evaluate an Expired Domain Name

Bill Hartzer

If a domain name has 30,000 links from one message board (a footer link?), What would it cost you to purchase the links on an annual basis? Directory and Business.com listings cost $299 per year. A friend recently asked me about a domain name he was thinking of buying. Domain names can be very pricey nowadays, well into the thousands of dollars, or even more than that.

How to Find Content for Your Blog

Bill Hartzer

Message Boards (people still use them, and they’re typically on topic). If you want better press release content or ideas, pay more attention to PR Newswire or Business Wire, or even MarketWire since it costs more and they still exercise some editorial control over it. have to admit that those numbers are pretty awe-inspiring to me. – social media. bloggin

Are You Ready to be a Full-Time Blogger?

ProBlogger

Importantly, remember that you need to save money in advance and put it aside to cover the cost of the course and the hours of paid work that you might miss. These can be paid or free, an online message board, meetings in your community or networking organisations’  gatherings. You’ll set your own rules and live life your way. Unrealistic expectations. Getting lost.

5 Proven Strategies for B2B Social Media Marketing

mashable.com

Generate Leads There are two types of marketing departments — those that are cost centers and those that bring in leads and sales. In many instances, these audiences self-identify online as interested in specific topics, themes, products and/or services and congregate in groups, message boards or communities. Furthermore, messaging was targeted for a specific region, which spoke volumes to New York professionals in need of offices. 2. This helps organizations maintain consistency in messaging to their communities. Learn more. Be a resource.&# 4. thanks!

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5 Proven Strategies for B2B Social Media Marketing

mashable.com

Generate Leads There are two types of marketing departments — those that are cost centers and those that bring in leads and sales. In many instances, these audiences self-identify online as interested in specific topics, themes, products and/or services and congregate in groups, message boards or communities. Furthermore, messaging was targeted for a specific region, which spoke volumes to New York professionals in need of offices. 2. This helps organizations maintain consistency in messaging to their communities. Learn more. Be a resource.&# 4.

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The Must-Follow Principles of B2B Social Media Success

Convince & Convert

We’ll have the rest of your forecast right after these commercial messages. Hopefully though this will resolve itself so these little messages will no longer need to be shared with our listening audience. So in order for it to be cost efficient right from the beginning, I think it has to be driven from people on the inside. In This Episode. Transcript. Adam: There you go.

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How Offline Promotion Landed 300 New Blog Visitors

ProBlogger

And these are the kind of people who aren’t trolling comment threads and message boards like the rest of us. The printing cost us $45 for 250 bumper stickers. At $0.40 per visit, our costs are certainly cheaper than an AdWords campaign, and there is no telling how many more visitors we will get in the coming weeks. My experiment. My first move was to step offline. Check.

HOW TO: Activate Your Brand's Super Influencers

mashable.com

That’s pretty incredible, considering social campaigns require no media buys and cost next to nothing to implement, whereas banners and search ads are a huge expense. The company reached out to these key influencers, inviting them to post a “register now” button on their blogs and websites, and offering them lower-cost VIP passes if they shared the event with friends. To find and activate the people who are truly passionate about your products, services, or sector, you’ve got to carefully monitor the blogosphere, message boards, and forums. Be creative, and have fun.

6 Laws Every Blogger Needs to Obey so they Don’t Get Sued

ProBlogger

If you’re dealing with somebody who doesn’t care what you think, then you’ll need to weigh the cost of pursuing legal action. When it comes to reviews, comments or copy on message boards, you do not own the content: the original author owns it. This guest post is by Neil Patel of KISSmetrics. If you’re a blogger, do you know how to stay on the right side of the law? Do you know what you need to do to keep the FTC from knocking on your door or to keep from getting a dreaded cease and desist letter? In fact, you really only have to understand six basic laws. Let me explain….

A Brief History Of Social Media

socialmediarockstar.com

Bulletin Board Systems (BBS’s) – (1979 – 1995) image: Robert Watson The first BBS or electronic “Bulletin Board System&# was developed and was opened to the public in 1979 by Ward Christensen. BBSes had social discussions on message boards, community-contributed file downloads, and online games. CompuServe was infamous for the high cost ($6 per hour, plus long-distance telephone adding up to almost $30/hr.) – but it offered the first online chat system called CB simulator in 1980. What’s around the corner? Great stuff!

How to Fight on Twitter

TwiTip

hate to be a twitter snob, but I had a feeling she didn’t know how to use twitter and mistook this forum as a Jerry Springer message board; I blocked her. That twitter fight got ugly because Kirstie went mad crazy, used profanity and extremely vulgar language to get her point across – but in the end, it cost her thousands of twitter followers. 3. We did it!&#

Transfer Your Blog From WordPress.com to WordPress.org Part 1

ProBlogger

It won’t necessarily cost you more. This is the message I received when I tried uploading my file: “This WXR file (version 1.2) may not be supported by this version of the importer. WordPress tip: For any challenge you might be experiencing, type it into Google and you’ll find plenty of message board discussions that were started by people with similar challenges.

Community Bootstrapping: Tools & Strategies To Build A Community.

Jason Yormark

There are incredible tools and services at your disposal, most of which don’t cost a dime. By far, Facebook , Twitter and Linked In are where I think most businesses should start their community building. I’m sure many digital marketers will tell you that there are hundreds of 2nd tier social networks that exist that you should consider, but the fact is, this post is about people or businesses on a budget, and while using these networks don’t cost money, they do cost time. They offer the standard fare including profiles, groups, message boards, multimedia, etc.

Beat Your Fear of Technology, and Grow Your Blog

ProBlogger

Are you holding back on transferring to your own domain because you’re afraid it will cost you a fortune to hire a webmaster, or wear your nerves if you do it on your own? Some of these provide message boards where you can get feedback, even though you won’t meet your teachers and classmates face to face. This guest post is by Ayelet Weisz of All Colores. As Matt Setter recently pointed out here on ProBlogger , pretty much anyone can set up a blog these days without worrying about technical mumbo-jumbo. Here are a few easy ways to do just that. Take a class.

Social Media Monitoring Grudge Match: Radian6 vs. Scout Labs

www.socialmediaexplorer.com

They also don’t do a good job of catching message boards and forums, though I’m sure that will improve over time. While I’m not sure why there was an inconsistency in the number of Twitter messages returned, it may have something to do with spam/duplication filters. It alone is worth the cost of the service. You start a “Topic&# and add keywords.

50 Habits of a Highly Effective Blogger " EdithYeung.com

Buzz Marketing for Technology

Edith Yeung.com Dream Think Act --> Edith Yeung.com Dream Think Act. Home. --> Home. About Edith. Speaking. Archives. Contact. « Free Personal Branding Teleseminar by A Brand You World Summit. Essential Tips to Get the Most Out of Trade Shows, Conferences & Seminars (Podcast) » Tuesday 13 Nov 2007. 50 Habits of a Highly Effective Blogger. especially like this one session with Denise Wakeman, Rich Brooks and John T Unger on the topic of Blog Design Basic. want to list out all the great blogging tidbits that Denise, Rich and John discussed and have added a few of my own. Donâ??t

Buy 2

An Open Letter to Facebook

Techipedia: Tamar Weinberg

Your standard messaging goes to the effect of “Unfortunately, we are unable to respond to every [concern] individually, but we are reading them.&# I get that, but this isn’t just a casual encounter anymore. sent him a message requesting that he create an actual account, and he totally neglected me. However, it even holds more water as a result. like you, Facebook, I do.

Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

But then I pulled on a loose thread, and the Timberwolves’ messaging sweater unraveled instantly. have been a displaced fan my entire life, never having lived in Minnesota myself (my mother hails from MN but I grew up in SoCal) So I was always looking for a place to talk Twolves with other fans. I got hooked on the Star Tribune Twolves message board in 2002 and haven’t looked back. Although I don’t post very much at all these days, I still read the threads on Twolvescentral.com (Star Tribune kind of killed the boards) on my iPhone every day. Voila!

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Look to Yelp and Forums When you get beyond social networks, the heaviest concentration of influential impressions is on ratings and reviews sites (32%), followed by discussion boards/forums at 29%. Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. Maybe it has to do with the size of the item or big ticket item (cost). They became like Mac users and spread our brand message like crazy. million followers on Twitter? The reality is, there’s never been a level playing field. population. Fifty percent!