Buzz Marketing for Technology
NOVEMBER 9, 2011
If you’re concerned about social media cost justification, you’re not along. I don’t care whether you own a community or your rent one from a provider like LinkedIn Groups – but a community is a great place to create a social experience with your customer. Lower costs, more revenue – a perfect combination!
Buzz Marketing for Technology
OCTOBER 19, 2011
3) Leverage your community – Whether you build your own or rent one from a provider like LinkedIn Groups, a community is a great place to promote a new solution to your existing customers. Lower costs and increased revenue – a perfect combination! So there you have it. Good luck, and let me know if I can help you.
Buzz Marketing for Technology
MAY 6, 2010
So how much did this targeted advertising cost you say $100, $200, $1000?? Try $1.94 – he set up the ad to be CPC with a $10 cost per click and within a few days I was dialoging with him and setting up a time to talk. Share this on Linkedin. Now that’s the future of contextual advertising! Tweet This! Share this on Facebook.
Buzz Marketing for Technology
OCTOBER 5, 2016
They loved the idea of frictionless payments, of secure networks, of lower cost, of better speed. Just look at history: If the NSA, the CIA, JPMorgan, Morgan Stanley, Target, LinkedIn, Twitter and Home Depot can’t secure financial data or data about identity, then no one can. These are companies and governments with enormous resources.
Buzz Marketing for Technology
MARCH 25, 2010
Last time I checked those are some pretty good outcomes especially since the cost of acquiring new customers is 5 to 20 times more expensive than retaining existing customers. Share this on Linkedin. But the back side of those objectives is where the perfect storm lives! Tweet This! Share this on Facebook. Share this on del.icio.us.
Buzz Marketing for Technology
MARCH 9, 2010
But don’t forget one of the most important costs associated with Social Media and that is Content Creation which can be a small incremental cost if you do it right. Share this on Linkedin. Take for example your classic white paper. A healthy piece of my SMBR is devoted to listening which will be the topic of the next blog post.
Buzz Marketing for Technology
JUNE 9, 2010
New customers will cost a lot to acquire and in their first year or two deliver small revenue as the relationship between your company and the new customer is growing. Share this on Linkedin. Which is what the CEO and the market wants from you anyway!). It’s a tender sapling that needs to be nourished. Tweet This! Share this on Reddit.
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