Cost Lijit Microblogging Social News 
Techipedia: Tamar Weinberg
JANUARY 19, 2010
There are two things we must understand before we can define if social media adds value to your business. 1: Opportunity Cost – Every time you spend a minute on social media is one minute you potentially lost revenue. This inherent cost needs to be included in any equations you make when allocating resources.
Techipedia: Tamar Weinberg
JUNE 30, 2008
The only similarity is a 140 character limit for posts — so Plurk is essentially a microblogging platform. Plurk: Real Nested Conversations Brought to the Microblogging Platform A few days ago, I noticed via Twitter search tool Summize that Aaron Brazell had been talking about me on his Twitter stream. But PLURK? I LOVE PLURK!
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Techipedia: Tamar Weinberg
AUGUST 14, 2009
Since the organization’s mission relies on storytelling, Stacey says, “social media represented a way for us to share those stories with the broadest possible audience for the lowest possible cost.&# Epic Change brought social media into the mix for other reasons as well.
Techipedia: Tamar Weinberg
AUGUST 26, 2009
Ultimately, there will be overhead “costs,&# such as monitoring your evangelists’ representation of your brand. Reply Yuval Kaplan August 27, 2009 at 12:25 am I think that the bottom line is that marketing via social networks is not as free as it seems. What do you have to lose?
Techipedia: Tamar Weinberg
JULY 15, 2009
Access to these social media communities is free. The only substantial cost for you is time. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us
Techipedia: Tamar Weinberg
OCTOBER 22, 2009
If you don’t buy the extended warranty it costs you just to call and try to get help. Apple is never about the customer but their own bottom line and not begin engaged with the customers about issues through social media shows this even further. Look at their policy about servicing you from the get go.
Techipedia: Tamar Weinberg
DECEMBER 8, 2009
Your responsibility as a marketer is to understand that permission marketing might actually take work, but the other extreme is to choose an easy way out that will likely have a cost that may be hard (or impossible) to recover from. As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us
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