Buzz Marketing for Technology
NOVEMBER 28, 2012
While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group? We look at four ways that your website can replace focus groups: 1.
Sprout Social
AUGUST 26, 2021
While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. And annual surveys reveal little about what current events or trending topics are most relevant among consumers right now.
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Webbiquity SMM
DECEMBER 21, 2010
Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. promote events, meet up at trade shows). There’s no better source of information than your prospects and existing customers to help generate new product ideas.
Buzzlogix
JUNE 27, 2017
The ability that social media gives you to understand the marketplace, supplies you with an opportunity to reduce your product development costs and outperform your competition. After receiving input from your social media focus group, you can release to them prototypes of your product ideas to see if you are on the right track.
Sprout Social
DECEMBER 9, 2020
In the past nine months alone, agencies have had to lean into remote work, shifting client priorities and current events that were far from predictable. . Offering new services, like social listening, can help agencies uncover actionable insights for their clients previously available through costly focus groups and lengthy surveys.
Sprout Social
DECEMBER 5, 2022
Now, social media has gone from a “nice to have” to a “must-have” for businesses, as it has become a core place for audiences to connect, get updates on current events and capture moments. And that can save you serious advertising costs—something your senior leaders will thank you for. Social media is an always-on focus group.
Kikolani
JANUARY 26, 2010
One of my goals for 2010 is to attend some events / seminars / conventions pertaining to blogging and social media, and today was a great start as I attended the Social Media Arizona event in Tempe. The excitement of the day started an hour before the event actually did. Almost Not Making It. Social Media Strategy.
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