Jon Loomer

JANUARY 6, 2024

I often see advertisers share their success with Meta ads and they use Click Through Rate as the measuring stick. Unique outbound CTR will most accurately measure the rate of clicks on your ad to your website. You can have a low CTR with conversions. Stop obsessing over CTR. It’s not a priority metric. Or was your ad clickbait?

Metrics 137

Metrics Advertising Cost Conversation 137

Jon Loomer

FEBRUARY 28, 2022

I have long warned Facebook advertisers about the potential pitfalls related to types of optimization and broad audience targeting — particularly when used together. I have serious concerns about how Facebook builds cold targeting audiences and optimizes for top-of-the-funnel events. I’d take that a step further.

Facebook 198

Facebook URL Conversation Analytics 198

Sprout Social

OCTOBER 10, 2016

This week at #SproutChat , Sprout All Star and Inbound Marketing Consultant, Nicholas Scalice , joined us to share his expertise around optimizing conversion rate and avoiding common conversion pitfalls. Most of the time, you don’t have a conversion problem, but rather you have an offer problem. sproutchat.

Conversation 40

Conversation Sample Samples Metrics 40

Jon Loomer

SEPTEMBER 13, 2023

It learns, tweaks, and optimizes in real-time to get you the most results as efficiently as possible. But it’s critical that you understand how Meta ads optimization for delivery works. But once you understand exactly how Meta ads optimization works, you’ll have a better sense of its strengths and weaknesses.

Advertising 177

Advertising Conversation Issues Buy 177

Jon Loomer

FEBRUARY 19, 2024

Read the prior posts below: Common Ad Set Optimization Mistakes Advertisers Make 5 Most Common Attribution Mistakes Advertisers Make 6 Targeting Mistakes Advertisers Make When you create an ad set, one of the customizable options is placements. They rarely lead to any conversions at all. But the concept isn’t.

Advertising 153

Advertising Conversation Cost Video 153

Jon Loomer

MARCH 21, 2022

We’ve discussed the pitfalls of optimization before. When you optimize for engagement, links clicks, landing page views, or any other surface-level actions, Facebook doesn’t care about quality. The optimization, in Facebook’s eyes, did its job. There are ways to check. Not one bit. But you care about quality.

URL 200

URL Facebook How To Analytics 200

Jon Loomer

JANUARY 22, 2024

Optimization is Literal This is going to come up repeatedly, so let’s address it now. It’s important that you understand that Meta ads optimization is literal. Meta will optimize and make adjustments (including who sees your ad, which will be important) based on satisfying that goal. You want leads?

Embedding 163

Embedding Eventful Cost Issues 163

Convince & Convert

MARCH 7, 2024

From revolutionizing customer segmentation to optimizing marketing campaigns, AI is reshaping how businesses approach every aspect of their GTM efforts. Interestingly, marketing departments have higher adoption rates of AI, suggesting a correlation between AI use and efficiency. Here is a link to download the report.

Research 143

Research Strategy Influencer Survey 143

Koka Sexton

JANUARY 5, 2023

In this blog post, we will explore the best practices for qualifying leads, measuring campaign performance, boosting conversion rates, and increasing audience engagement and retention. These include cost-per-lead, lead to opportunity conversion rate, and customer lifetime value. Conversion Rate.

Metrics 140

Metrics B2B ROI Advertising 140

Sprout Social

APRIL 17, 2024

We’ll also compare some of the leading platforms in the market so you’re equipped to select the best solution for optimizing your customer connections. Analytics and reporting Understanding how users interact with your chatbot and identifying areas for improvement helps you optimize your chatbot performance.

Hubspot 101

Hubspot Template Templates API 101

Jon Loomer

SEPTEMBER 15, 2022

For example, if you are optimizing for a purchase, you should care most about the number of purchases, the cost to get those purchases, and maybe the ROAS. Is it due to the conversion rate? If you run an engagement campaign, you’ll likely optimize for something like Video Views or Post Engagement. Engagement Score.

Metrics 214

Metrics Examples Facebook How To 214

Jon Loomer

MAY 21, 2023

Stop Overthinking Optimization What is the action you want? Optimize for that. I get there are times when you can’t get enough conversion events to help the algorithm learn. But more often than not, the inability to exit the learning phase shouldn’t prevent you from optimizing for the action that you want.

Advertising 177

Advertising Campaign Groups Groups 177

Jon Loomer

MARCH 25, 2024

Here’s what I think… Countering the Algorithm Meta’s delivery algorithm updates in real time to get you optimal results. The rate at which one version is shown over another can change from week to week. Stopping ads to force the algorithm is like only using news feed placements for conversion ads.

Sample 128

Sample Samples Feed Feedly 128

Webbiquity SMM

MAY 9, 2023

By tracking key performance indicators (KPIs) aligned with your goals, you can evaluate your marketing performance and make data-driven decisions to optimize your approach. For example, if your goal is to build community engagement, you need to identify them first and then encourage conversations with them.

Social Media 267

Social Media Tips Marketing HootSuite 267

Jon Loomer

MAY 16, 2023

Attribution, optimization, and targeting all took a hit as a result of iOS users opting out of tracking. Meta is pushing us more and more towards accepting a more significant role of automation and optimization that is outside of our control. This was my way of optimizing my results. It’s much more hands-off now.

Advertising 177

Advertising Cost Strategy Conversation 177

The Realtime Report

APRIL 12, 2023

The Future of SEO with AI Integration: How Conversational AI-Powered Search Engines Will Impact SEO Search engines are evolving rapidly with the advancement of artificial intelligence (AI). In recent years, we have seen several innovations that aim to make searches more interactive, personalized, and conversational.

SEO 91

SEO Engineering Conversation Research 91

Jon Loomer

JULY 5, 2023

If you make no changes to bidding, Meta will attempt to get you the most optimized actions within your budget. The only goal is volume of optimized actions. When you do, Meta will attempt to produce the highest volume of your optimization event as possible while staying around your Cost Per Result Goal. When should you use this?

Advertising 164

Advertising Strategy Cost CPA 164

Jon Loomer

MARCH 14, 2022

If you trust how Facebook optimizes and shows your ads, just leave it be. We’ve discussed the potential pitfalls of Facebook ads optimization , and it comes up here once again. When you’re optimizing for an action, Facebook rarely cares about the quality of that action (there are a few exceptions ). The Problem.

How To 198

How To Facebook URL Cost 198

Ignite Social Media

APRIL 15, 2024

In 2023, the brand worked with over 100 influencers, generating an astounding 168 million true view impressions and boasting an engagement rate of over 9.5%. They also track metrics like cost per mill, cost per click, and orders placed, as well as conversion rates, to paint a complete picture of the effectiveness of their influencer program.

Influencer 112

Influencer Retail Marketing Discount 112

Jon Loomer

MARCH 29, 2022

The benefits of Meta Advantage (according to Meta): Optimization. Advantage Lookalikes is automatically enabled for new, duplicated, or draft ad sets using a lookalike audience when optimized for conversion, value , or app events. One difference is that you can opt-in when using other optimization options. Efficiency.

Campaign 188

Campaign Advertising Features Conversation 188

Keyhole.co

MARCH 20, 2024

With the help of LinkedIn monitoring tools, optimizing your efforts can get a lot easier. However, LinkedIn monitoring tools also employ social listening, which listens for the conversation around your brand and other keywords you’re tracking. But how do you know if your LinkedIn marketing strategy is working?

LinkedIn 52

LinkedIn Tools B2B Price 52

Jon Loomer

OCTOBER 12, 2021

Within the Optimization & Delivery section of the ad set, you’ll see an optional Cost Control field. Facebook will try to get you the action you are optimizing for and they’ll try to spend your budget. Let’s assume you are optimizing for conversions. Some conversions will cost more and some less.

Cost 201

Cost CPA Strategy Facebook 201

Hootsuite

FEBRUARY 23, 2023

Find your CPM, CTR, and conversion rates You will need to have run at least one previous Facebook ad campaign for this section. Your CPM (cost per thousand impressions), CTR (click-through rate), and conversion rates can all be found in Facebook Ads Manager. Next, it’s time to find your conversion rate.

CPM 135

CPM Tools Facebook How To 135

Jon Loomer

MARCH 9, 2022

The Dynamic Experiences feature is available when you use the Traffic or Conversion objectives with a website destination. And examples of ad-level compositional changes include: Adding labels from your Facebook page (likes or ratings). Can we get a bit more creative? Oh, yeah, and the use of “Creative,” I guess.

Features 207

Features Facebook Template Templates 207

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Video content is a must for brand awareness and reach, but to continue justifying investments, teams need strong video conversion rates too. A strong conversion rate is a quantifiable way to make a case for more video resources.

Conversation 90

Conversation Video Tips Embedding 90

Social Media Today

AUGUST 24, 2020

Improve the conversion rates of your website with these optimization tips.

Tips 218

Tips Conversation 218

Webbiquity SMM

JUNE 1, 2021

Is it optimized for experience? This means diversifying isn’t only crucial for maximum outreach but for higher conversions, too. Personalized messages that trigger authentic conversations are a great strategy here. Keeping posts short (less than 400 characters on LinkedIn) can increase your response rate by 16%.

Tips 352

Tips Marketing Privacy Influencer 352

Oktopost

JANUARY 31, 2024

Best metrics for ROI Conversion Rates Measuring conversion rates for employee advocacy posts is essential as it provides a tangible metric to assess the effectiveness of your advocate’s efforts in driving desired actions from the audience. Furthermore, understanding conversion rates helps in refining content strategies.

ROI 62

ROI Engagement Metrics How To 62

BeingOptimist

MAY 17, 2023

Here are the strategies that will enhance your sales engine, from lead generation to nurturing to conversion.  In a fast-paced sales environment, efficiency and optimization are crucial. Optimize Landing Pages: Optimization of landing pages increases conversions and leads.

Strategy 75

Strategy Software Campaign Conversation 75

Oktopost

FEBRUARY 29, 2024

This article aims to illuminate the key metrics essential for grasping the influence of social selling on revenue alongside the insights required to refine and enhance your social selling tactics for optimal results. Conversion Rates: Measuring how many leads progress through the sales funnel and eventually convert into customers.

ROI 62

ROI B2B Organization Platform 62

Jon Loomer

MAY 23, 2023

In many cases, it’s the “Results” column, which indicates the number of optimization actions. Of course, it’s not necessarily what you are optimizing for. Just optimize for link clicks or landing page views if you want a stellar CTR (NOTE: This will not help get more conversions! ).

Metrics 165

Metrics CPM Advertising CPC 165

Jon Loomer

AUGUST 3, 2022

The challenges related to tracking, targeting, and optimization have increased during the past couple of years. If you can’t use your pixel, you aren’t able to track results, optimize for a conversion, or target those who clicked on your ad. Optimization Solution. Meta needs to leverage Outbound Clicks.

CPC 199

CPC Metrics Advertising URL 199

Social Media Strategies Summit

FEBRUARY 8, 2023

Whether you want to attract more followers, craft more engaging content , or optimize your post timings, millions of articles claim to provide an answer. DON’T – Enter into conversations where you aren’t invited. If you crowbar your way into irrelevant conversions, you risk looking inauthentic. DO – Add a touch of personality.

Social Media 200

Social Media Google Tips Template 200

Jon Loomer

JANUARY 22, 2020

Conversions. Dynamic Creative Optimization. While your conversion rates may be fine in these cases, the high competition may result in an unprofitable cost per conversion. This chart compares competition levels to your Cost Per Action (whatever action you are optimizing for) to help see if there is a correlation.

Tools 216

Tools Facebook Cost Overview 216

Buzz Marketing for Technology

APRIL 10, 2013

Posted in Behavioral Targeting Commerce Conversion Conversion Optimization Customer Experience eCommerce Interactive Marketing Personalization Testing. Or doubling your conversion rate? That’s precisely where site testing, optimization, and personalization come in. Many marketers get this wrong.

Conversation 203

Conversation Buy SEO Affiliate marketing 203

BeingOptimist

MAY 17, 2023

This article discusses the significant role of AI in optimizing auto-dialing campaigns , focusing on its benefits, key features, implementation considerations, and future trends. Benefits of AI in Auto Dialing Campaigns AI brings forth a multitude of benefits that optimize automatic phone dialing campaigns.

Campaign 75

Campaign Sentiment Privacy Analysis 75

Oktopost

FEBRUARY 7, 2022

Milena is the Social Media Marketing Manager at Namogoo, the world’s first digital journey continuity platform that enables ecommerce brands to drive their customer journeys forward and optimize the experience. In each episode, SMMs talk through how they stay creative and interesting across their various social channels.

Social Media Management 170

Social Media Management Social Media Badge Hosting 170