Hootsuite

APRIL 25, 2024

Want to share custom performance reports with your leadership team? Stay updated on relevant online conversations, track competitors’ activities, and monitor brand mentions. They can easily switch between clients and print custom reports for stakeholders. Social benchmarking. Hootsuite can help. Trend-tracking.

Curation 62

Curation Social Media Management Tools Social Media 62

Oktopost

MARCH 27, 2023

She shares her secret to creating engaging content, which looks like sharing content that your audience is interested in while sparking conversations. Kristina talks about how she stays timely to ensure she’s posting the right content at the right time and how she utilizes social listening to monitor conversations that could be at risk!

Industry 144

Industry Content Apple YouTube 144

Keyhole.co

OCTOBER 20, 2022

Keyhole is a real-time conversation tracker that provides social listening, influencer, and profile social media analytics across platforms such as Facebook, Twitter, Instagram, etc. In order to determine if your engagement rate is good or bad, it must be benchmarked against something else. How Do I Calculate Social Media Conversions?

Engagement 105

Engagement Metrics ROI Comparison 105

Keyhole.co

NOVEMBER 10, 2023

Are you benchmarking them diligently to assess how you stack up to your competition? That’s where competitor benchmarking comes into the picture. Here’s our guide to competitor benchmarking that will help you exceed your KPIs and maintain the edge in a volatile and cutthroat market. What is competitor benchmarking?

Metrics 59

Metrics Analysis Comparison Price 59

Ignite Social Media

JANUARY 21, 2021

By December of last year, the alarm became more of a siren and now Facebook is urging advertisers to take swift action as several of the iOS privacy updates are expected to greatly impact advertising, including targeting, delivery, measurement, and reporting. How Reporting and Attribution Will Be Effected.

Advertising 180

Advertising Facebook Policies API 180

Sprout Social

FEBRUARY 1, 2024

Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. For example, a customer who participated in the Dutch Bros’ conversation complained about the brand not being present in Michigan.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Sprout Social

AUGUST 5, 2020

For social marketers, gaining these competitive insights has become an increasingly critical tool to help them differentiate their brand and strengthen their share of voice (SOV) in the conversation. . Benchmark your social performance. Owned content refers to content that brands publish from their own social profiles.

Analysis 141

Analysis Strategy Sentiment Comparison 141

Sprout Social

APRIL 5, 2022

Ideally, you should use your own data as Facebook video benchmarks so you can compare how your performance changes over time. But it gives you a Facebook video view rate benchmark that you can use in your campaign measurement. As such, engagement data can serve as Facebook video benchmarks to inform your video content strategy.

Metrics 131

Metrics Video Brands Facebook 131

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. For example, use Sprout’s Instagram Profile Report feature to track followers gained during an influencer campaign alongside other key metrics.

Metrics 100

Metrics Influencer Marketing Survey 100

Oktopost

JANUARY 31, 2024

Best metrics for ROI Conversion Rates Measuring conversion rates for employee advocacy posts is essential as it provides a tangible metric to assess the effectiveness of your advocate’s efforts in driving desired actions from the audience. Furthermore, understanding conversion rates helps in refining content strategies.

ROI 62

ROI Engagement Metrics How To 62

Sprout Social

FEBRUARY 8, 2024

Competitor mapping involves using competitive benchmark data to help you make decisions about the business, and gain intelligence about your competitors’ strengths and weaknesses. For example, monitoring competitive benchmark data can help you set realistic goals and metrics.

Comparison 110

Comparison Analysis How To Sentiment 110

Sprout Social

NOVEMBER 30, 2023

Checking out how much content they’ve developed in total could help you set expectations or benchmarks for your content. When it comes to competitor analysis, these USPs serve as a benchmark and inspiration for product development as they highlight features users expect from a scheduling tool.

Analysis 106

Analysis Sentiment Marketing How To 106

Keyhole.co

JUNE 26, 2023

Create your social media reports What is a Good Engagement Rate? In order to determine if your engagement rate is good or bad, it must be benchmarked against something else. benchmark against your own social media profiles) Usually, this would take hours of calculating or reporting. appeared first on Keyhole.

Engagement 52

Engagement How To Metrics ROI 52

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. How has AI impacted the market?

Marketing 132

Marketing How To Sample Samples 132

Webbiquity SMM

MAY 9, 2023

Clarity and Evaluation: Goals serve as benchmarks for measuring the success and effectiveness of your social media campaigns. Among other functions, these tools collect data from different social accounts and create custom reports that you can export and share with colleagues and stakeholders.

Social Media 267

Social Media Tips Marketing HootSuite 267

Sprout Social

APRIL 9, 2024

I met with the executive recruiter and had a pleasant and positive conversation that made me initially excited for the role. In October 2023, I interviewed for a VP of Social and Content Strategy role for a very well-known and established brand. As we were wrapping up, they asked if I had any questions for them.

Team 92

Team Meeting Report Social Media 92

Sprout Social

OCTOBER 4, 2021

Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide. Earned data quantifies the larger conversations and trends happening across social, in relation to your audience or brand.

Data 124

Data Metrics Sentiment Analytics 124

Sprout Social

JANUARY 19, 2021

Benchmark against competitors. Where your brand comes up in industry or cultural conversations. You also need to benchmark your performance against your top competitors to see where you stack up. . Your owned content (that is, the content you publish on your brand’s social profiles) is the first thing you’ll want to benchmark.

Data 97

Data Sentiment API Analysis 97

Sprout Social

FEBRUARY 19, 2024

AI marketing tools automate repetitive tasks with speed and efficiency and enable you to analyze vast amounts of data, such as customer or employee feedback and social conversations, at speed and scale, to surface necessary insights that can be instrumental in improving a business. Let’s dive into some of them in detail.

Strategy 105

Strategy Sentiment Patterns Marketing 105

Sprout Social

JUNE 27, 2023

It also gives you an opportunity to insert your brand into the conversations drawing audience’s attention. Boost sales conversions Social proof is everything. Review analysis gives you insights into all these factors so you can improve your end-to-end customer journey for higher satisfaction and conversion.

Review 128

Review Brands How To Analysis 128

Sprout Social

FEBRUARY 8, 2021

Social data is so important, in fact, that 33% of social marketers in a hiring position list reporting ability as the top skill they look for in candidates. Social media reports can help you synthesize your data succinctly and package it in an easily digestible format to share with a variety of stakeholders across your organization.

Report 131

Report Social Media Metrics Team 131

Sprout Social

MAY 19, 2021

Social media interaction is an umbrella term that encompasses all the two-way conversations and touchpoints that occur between companies and consumers. Social media is conversational by nature. And great conversations can have a positive impact on sales. Use social listening tools to proactively join these conversations.

Engagement 136

Engagement Brands Review Influencer 136

Keyhole.co

AUGUST 28, 2023

Brands rely on YouTube analytics for: Performance tracking Audience and monetization insights Traffic sources monitoring Competitor analysis and benchmarking However, brands use YouTube analytics tools for a more organized view of their YouTube marketing. These detect less engaging or irrelevant segments of your videos.

Metrics 52

Metrics Analytics YouTube Video 52

Sprout Social

JANUARY 10, 2024

For example, social listening tools powered by conversational analytics help brands monitor hashtags and feedback to quickly identify negative comments and respond. Here is a report from Sprout’s Listening capability. Brand protection How you handle complaints directly affects your brand’s reputation.

Reputation 106

Reputation System Brands Knowledge Base 106

Keyhole.co

MARCH 9, 2023

Keyhole offers campaign monitoring, influencer tracking, brand mention monitoring, and powerful competitor research tools that make it easy to benchmark your campaigns against your competitors’. It’s a well-established tool that allows you to benchmark competitors, track audience sentiment and demographics, and uncover influencers.

Tools 84

Tools Sentiment Hubspot Price 84

Razor Social

NOVEMBER 29, 0002

In this article, we outline what you need to be monitoring and outline a range of tools for social media analysis and reporting. From this compass pick out what’s important for your business and identify a relevant tool to provide the relevant reports. Competitor Benchmarking. No time to read this article now?

Analytics 89

Analytics Social Media How To Analysis 89

Sprout Social

AUGUST 22, 2023

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. What is conversational analytics? What are the benefits of conversational analytics? Here is a closer look at the key benefits.

Analytics 85

Analytics Conversation Brands Sentiment 85

Oktopost

FEBRUARY 21, 2022

2022 Employee Advocacy Benchmark Report ). The State of B2B Social Media Marketing Report ). Capco drove 13 times more conversions with employee advocacy. Burwood enjoyed an 80% lift in click-through rate and a 400% increase in social conversions from employee advocacy. 2022 Employee Advocacy Benchmark Report ).

Statistics 75

Statistics B2B LinkedIn Social Networking 75

agora pulse

NOVEMBER 10, 2020

Discover how to create effective reports and find the best social analytics tool for your brand. How Do I Report Social Media Analytics? To report social media analytics, you need a tool that can collect accurate data, share helpful insights, and allow your team to draw informed conclusions. Social Media Analytics Defined.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

AUGUST 9, 2023

Yet, raw data points or lengthy, stat-stuffed reports alone don’t tell a compelling story, which leads to data being underutilized. Executives need contextualized social media metrics like sentiment analysis, customer satisfaction and competitor benchmarks to make informed decisions. So how can you make sense of it all?

Social Media 79

Social Media Sentiment Metrics Data 79

Hootsuite

SEPTEMBER 14, 2023

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Keyhole.co

NOVEMBER 6, 2022

Keyhole is a social media analytics solution allowing you to track hashtags and keywords to monitor relevant conversations online. Not only does the tool allow you to track @mentions and customer conversations across social media, blogs, and forums. Pros: The data reports are comprehensive, but also simple and easy to understand.

Tools 52

Tools Social Media Sentiment Price 52

Keyhole.co

SEPTEMBER 12, 2023

Analytics and Reporting Tools For consistent campaign enhancements, you need conclusive insights. The following analytics tools can help you here: Keyhole Keyhole’s extensive features also include accurate analytics and reporting solutions. Users get accurate reports on where they stand among the top-performing brands.

Social Media Management 52

Social Media Management Social Media Tools Collaboration 52

Sprout Social

FEBRUARY 15, 2024

It shows that your audience is actively engaging in a conversation about your brand. Comments and replies Similar to reviews and mentions, comments and replies show that your target audience wants to engage in a conversation about you. They are passionate about what you do and want to tell people about it. How do you compare?

Engagement 106

Engagement Tips Loyalty Metrics 106

Sprout Social

MAY 24, 2022

Here are some reporting tips, plus sample metrics you can use to measure performance: Photo credit: Codesign. This can give you a more solid ground to report on. Conversion rate. Measuring owned media largely depends on the channel you’re reporting on. How to measure paid, owned and earned media performance.

Sentiment 98

Sentiment Metrics Hashtag Review 98

Keyhole.co

DECEMBER 9, 2022

It helps brands create a benchmark of their progress against their top competitors. Set performance benchmarks. When you benchmark your progress with that of your contenders, it reflects areas in your strategy that need improvement. By analyzing their TikTok profiles, you can set performance benchmarks for your brand.

How To 52

How To Analysis Comparison Metrics 52

Ignite Social Media

DECEMBER 14, 2018

First, make sure you are tracking website conversions from social media. If your business has brick-and-mortar locations, you’ll also want to track offline conversions to better understand which offline events – such as in-store purchases – happened as a result of someone being exposed to your Facebook ads.

Strategy 142

Strategy Facebook CPC How To 142