Webbiquity SMM

JUNE 21, 2022

say strengthening their brand is a top business objective. However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. This means brands should focus on being on the leading edge as opposed to being followers in their industry or niche.

Influencer 288

Influencer Brands Policies Privacy 288

Social Media Strategies Summit

JANUARY 22, 2021

Isolation and physical distancing have forced us to embrace technology now more than ever; newfound importance has been infused into community building; growing support for local businesses has emerged. Check out these tips and trends on how peer to peer texting can be a true game-changer for your business. Enter P2P texting.

Strategy 209

Strategy Marketing SMS Mobile 209

Convince & Convert

JUNE 20, 2017

That being said, it seems like every brand on the market is pulling out the stops to invest in video content as a prime vehicle for conversions. Let’s talk about how you can turn your branded videos into a cornerstone of your entire promotional strategy. Know Your Consumers. Focus on Educating, Not Selling.

Conversation 101

Conversation Video Content How To 101

Jon Loomer

JANUARY 26, 2021

I will go into significant additional detail to help you understand and prepare for this update in my new training, Facebook Ads and iOS 14. Mobile Web and app Tracking. In order to receive any app conversion data, Facebook is adopting Apple’s SKAdnetwork API. How that prompt directly impacts Facebook ads.

Aggregator 212

Aggregator Facebook Apple Training 212

The Realtime Report

AUGUST 16, 2021

Strategies to Steer your Business. The pandemic has been quite tough for all businesses worldwide. In this article, we will explore nine post-pandemic marketing strategies that can reap long-term benefits & ensure the business growth exponentially. Top 9 Post-Pandemic Marketing.

Strategy 172

Strategy Marketing Guidelines Review 172

Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. So how is a social media marketer to decide?

Platform 271

Platform Social Media Influencer Trends 271

Sprout Social

FEBRUARY 24, 2022

Mobile commerce has long been touted as the future of ecommerce itself. Mobile transactions are poised to make up more than 10% of all retail sales in the United States by 2025. The concept of mobile shopping is pretty universal, right? And of course, making impulse purchases on the go. What is mobile commerce?

Mobile 105

Mobile Retail Buy Real Estate 105

Hootsuite

APRIL 14, 2021

While you’ve probably already included platforms like Twitter and Facebook in your social media strategy , WhatsApp could be equally as important to your brand. That’s right: WhatsApp isn’t just for texting your coworkers or video chatting with your family in a different city. It can be used for business, too.

Tools 140

Tools Tips How To HootSuite 140

agora pulse

MAY 1, 2019

FB5 marks a radical shift in how Facebook looks and operates, both on desktop and mobile. What’s going to be different? More importantly, how will these changes impact businesses and organizations depending on Facebook for reaching their audiences? We’re going to explore all the announced changes and developments right here!

Facebook 165

Facebook Groups Groups Feed 165

Sprout Social

JUNE 14, 2023

Social media teams should brace for high turnover rates over the next few years. Why social media pros are looking for new opportunities The Great Resignation may be over , but that’s not stopping seasoned social media professionals from plotting their exit strategies. A rising tide lifts all ships. The opportunities are endless.

Survey 94

Survey Marketing Social Media Management Badge 94

SocMed Sean

MAY 8, 2019

SocMedSean - Social.Media.Sean [DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy The world of online marketing is a dynamic and ever-changing one. Social networks change, trends change, people change…and their appetite for a specific marketing message can go out the window at the drop of a hat.

SEO 239

SEO Strategy Tips Marketing 239

Hootsuite

OCTOBER 20, 2022

Two retail trends that every business can count on in 2023 are change and innovation. Businesses need to stay on top of retail trends that will impact their success in order to get ahead of the curve. But we know it can be hard to stay aware of trends on top of everything you have going on as a business owner.

Retail 104

Retail Trends Privacy FAQ 104

Oktopost

APRIL 26, 2024

Why should social media management for law firms be on your immediate to-do list? We already have websites, which do a lot of that work for us, but our website is a one way street which does not enable us to connect with our audience, have real conversations, and share our knowledge.

Social Media Management 62

Social Media Management Social Media Reputation Platform 62

Hootsuite

FEBRUARY 14, 2023

The benefits of chatbots for businesses are well documented. And Gartner predicts that they’re going to be a primary customer service aid for 25% of organizations not long after that. Here are 12 chatbot benefits that we hope will change your mind. Delight your customers and improve conversion rates. Let’s dig in!

FAQ 138

FAQ Retail Team Buy 138

Sprout Social

NOVEMBER 17, 2021

With social distancing continuing as the norm, an increasing number of businesses are using YouTube Live to host events, workshops, Q&A sessions and more. In this article, you’ll learn why YouTube Live should be a part of your video marketing strategy and how to livestream on YouTube successfully. Does it work?

YouTube 130

YouTube Privacy Mobile Video 130

Visually SM

OCTOBER 29, 2020

However, if your brand is on social media, you have to think differently : it’s essential to plan out what you will do there, as well as think about to whom you’re talking. In this case, the platform becomes a way of generating awareness, conversions, sales, as well as boosting your Digital Marketing strategy.

Social Media 130

Social Media Engagement Strategy How To 130

Direct Marketing Observations

MAY 13, 2022

Why do prediction posts have to be written at the end of the year? There are no hard fast rules as to when they officially have to go out. I’m going to have to call you out on that. Four+ months in, the stone-cold reality in 2022 is that the business world needs social media. Both real and imagined. Absolutely.

B2B 112

B2B Social Media Conversation Platform 112

Convince & Convert

MAY 4, 2015

Yes indeed, savvy marketers are rallying around conversion rate optimization , the process of improving conversion. The upcoming Conversion Road Trip, hosted by Unbounce , will bring many big league CRO experts together to present strategies for optimizing conversion. Give me a C. Give me an R. Give me an O.

Conversation 60

Conversation Campaign Patterns Influencer 60

Hootsuite

MAY 31, 2023

Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable. Streamline your workflows, automate tasks, and never worry about finding the perfect caption again. Strategy advice Stuck on where to take your social media strategy next?

Social Media 140

Social Media HootSuite How To URL 140

Hootsuite

NOVEMBER 28, 2019

So not only will your followers love it, but it also boosts your content in the Facebook algorithm. All you need is a mobile device — and the right steps of course. Starting a Facebook Live video differs slightly depending on whether you’re using a personal profile or your business page. Tap Go Live.

Video 145

Video Facebook Notification API 145

Socialmedia.biz

OCTOBER 24, 2020

Your online presence influences the way consumers view your brand. Unless your target audience knows that your brand exists, all the time and money you spent perfecting your products or services are in vain. . Make your website user-friendly. Brand identity and content marketing go hand in hand.

Brands 107

Brands Case Study Statistics Reputation 107

Sprout Social

MAY 4, 2021

Online shopping is going social. The COVID-19 pandemic put further strain on brick and mortar businesses. In this article, we give you a detailed breakdown of social commerce: what it is, how it works and most importantly, how it could work for your business. Instagram Shopping is directly linked to your Facebook Shop.

Retail 138

Retail Instagram Buy Social Media 138

yMarketingMatters

JANUARY 23, 2013

Over the past few years, research has continued to prove the benefits of email marketing for business: Low costs, high conversion rates and detailed tracking are all notable features. Crafting an effective business email is both an art and a science. So as a permission-based business email marketer, what can you do?

Tips 216

Tips Smart Phone Marketing Mobile 216

Hootsuite

FEBRUARY 12, 2020

Every month, businesses exchange more than 20 billion messages with people on Messenger. Messaging is now a preferred way to talk to a business when it comes to customer service. Some 64% of people across age groups say they’d rather message a business than call or email. Benefits of using Facebook Messenger for business.

Facebook 145

Facebook HootSuite Badge Survey 145

Buffer Social

DECEMBER 14, 2023

Much like Instagram carousels , they tend to be very appealing because they differentiate from the other types of content you might come across on your feed. However, I’ll also be the first to admit that they can be difficult to work with, especially if your design skills are sorely limited.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Waxing UnLyrical

FEBRUARY 19, 2014

This is why social media monitoring training is so important. It’s becoming increasingly risky to empower workers to listen to social media conversations for work without providing mandatory privacy awareness training. Here are the top 3 reasons why social media monitoring has become riskier than ever: 1.

Social Media 240

Social Media Privacy Training Policies 240

Sprout Social

OCTOBER 29, 2020

Word-of-mouth and local advertisements may be a great way to attract customers from your area. In fact, Social Media Today reports that 97% of search engine users have searched online to find a local business. So if a business doesn’t rank in local search results, it could be missing out on valuable traffic and customers.

SEO 110

SEO Directory How To Review 110

Sprout Social

NOVEMBER 3, 2022

In this article, we’re breaking down quiet quitting—what it is, why it matters and what you should do if you notice your employees getting burnt out. On TikTok, creators call this, “ acting your wage.” For example, employees saying no to working outside of business hours without overtime pay. barbara.corcoran.

Team 96

Team Loyalty Report Collaboration 96

Sprout Social

SEPTEMBER 10, 2020

Marketers today are laser-focused on metrics (particularly conversions) and growth. If you want to make stronger connections with your customers, you have to step into their shoes. That’s exactly why there’s an emerging emphasis on UX for marketers. Why UX for marketers matters so much. And rightfully so.

Tips 125

Tips Sentiment Marketing Real Estate 125

Sprout Social

OCTOBER 9, 2023

Tapping the marketing strategist in your pocket Both Cole and Leffer have interesting philosophies when it comes to AI. Cellebrite is a mission-driven organization whose technology is used to save and protect lives, so they wanted to mobilize a movement. There was no figuring it out because it was ready to go.

Team 111

Team Examples Marketing Training 111

Sprout Social

JUNE 14, 2022

billion people are already using, and one of the best ways to get your message across in the digital age. It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications.

SMS 106

SMS Strategy Marketing How To 106

agora pulse

NOVEMBER 23, 2020

You may have already started preparing for the holidays, whether it’s for your own business or for your clients’. If you have (and even if you haven’t), do look at your campaigns and make sure that you’re using strategies dedicated to selling on Facebook. Set Up Your Content Calendar. Prepare your holiday calendar.

Facebook 166

Facebook How To UGC Social Media Management 166

Hootsuite

APRIL 22, 2020

Today, we can count on social media livestreams to give us that what’s-going-to-happen-next magic on a more intimate scale. We’ve got your guide to streaming below, covering all the major social platforms, so the only thing you have to worry about is deciding what to stream. Your vegan cooking tips? Your son’s recorder recital?

Social Media 145

Social Media Privacy YouTube Instagram 145

Hootsuite

MAY 20, 2020

With the increased use of social tools for business communications, social media security is more important than ever. Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. That could mean false information that’s damaging to your business. Here’s how.

Social Media 144

Social Media Tools Tips Policies 144

Convince & Convert

JANUARY 11, 2018

“She does social media,” is the go-to introduction my friends bestow on me at parties. That said, my friends’ misleading introduction results in some lovely party conversations, the most recent being, “Do you think we’ll always call social media ‘social media’?”. The conversation pivoted. Who doesn’t? I chortled.

Social Media 154

Social Media Consultant YouTube Instagram 154

Oktopost

APRIL 30, 2020

In a survey of more than a thousand mid-level and senior marketers taken last year, 41% listed live events as “ the most critical marketing channel ” for their business objectives. If you go dark on your audience now there’s no guarantee they’ll be waiting for you when you return. . Why Use LinkedIn Events?

Eventful 128

Eventful LinkedIn B2B Microsoft 128

Proactive Report

NOVEMBER 1, 2022

How you communicate, both with the public, and internally within your company or organization, dictates how successful you will be in whatever venture you embark upon. Content creation and seeding, as well as conversation fanning generates interest, attention, and ultimately a boost in business. By Cokey Falkow.

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Team Skills Sentiment Reputation 52