Pixlee

MAY 28, 2021

Travel, fashion, cosmetics, fitness: what do these industries have in common? Conversely, non-visual brands, like insurance, software, and other similarly abstract brands can struggle with Instagram as a channel. UGC can be a powerful tool to create a compelling emotional connection on Instagram. They all thrive on Instagram.

Instagram 83

Instagram Insurance UGC Brands 83

Pixlee

DECEMBER 27, 2021

Even with a relatively high engagement rate, Facebook can be a tough channel to drive conversions from. But with the right type of content and a reframing of ROI, you can connect your ecommerce conversions directly to this channel. UGC can provide social proof to potential customers, making them more likely to purchase products.

UGC 72

UGC Facebook Library Transportation 72

Sprout Social

NOVEMBER 1, 2016

Nowadays a lot of that conversation is taking place online. From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases. Travel Social Media Basics: Do Your Research. 33% switched hotels. 10% switched resorts.

Travel 40

Travel Class Social Media Hotels 40

Later

OCTOBER 1, 2019

If you want to start curating your Instagram feed with user-generated content (UGC), it’s important to understand the rules — so that you can protect your brand and treat your community of creators fairly. Recently, brands and businesses have been put under the spotlight for incorrectly reposting UGC to Instagram. .

UGC 90

UGC Instagram Content How To 90

Pixlee

OCTOBER 10, 2018

Travelers are constantly looking for advice from their peers, social media influencers, review websites, magazines, and more. UGC provides a seal of approval from guests that an experience is worthwhile. UGC can also help a brand differentiate itself from competitors by drawing on the unique perspectives of guests.

Hotels 64

Hotels Curation UGC Brands 64

Social Media Strategies Summit

JANUARY 3, 2019

In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. While most luggage brands focus on product features in their marketing, Away has grown out of their desire to shift this conversation. 5 Glossier.

Instagram 139

Instagram Brands UGC Travel 139

Pixlee

AUGUST 2, 2021

For example, podcast hosts can ask people to share opinions on Twitter on discussed topics, engaging a wider audience with valuable conversations. As they mention you in casual conversation, your community grows until you become the top reference on the topic. . Provoke Conversation Instead of Sales. Feature Real Customers.

Brands 98

Brands UGC Authentication Influencer 98

Pixlee

APRIL 11, 2019

Most digital marketing tactics ecommerce brands are using in 2019 can be improved with user-generated content (UGC). If you’re skeptical, here are some key examples of UGC powering digital marketing tactics to drive better business results. But with UGC, you might see an increase in click-through-rate. A bandoned Cart Reminders.

UGC 65

UGC Content Retail Marketing 65

Keyhole.co

MARCH 7, 2023

Brands like GoPro extensively use UGC to promote their product. This gets them high-quality UGC to repurpose on multiple channels while getting more people to follow them as they majorly share relatable content. Use visually appealing graphics or videos and a clear call to action to drive conversions.

Instagram 52

Instagram UGC Hashtag Collaboration 52

Later

JULY 15, 2020

Your audience wants to feel like they’re having a two-way conversation with you, rather than being solely spoken to. Make sure you can manage an influx of messages in your Direct Messages, and use this sticker to have one-on-one conversations with your community. Stay tuned for the drop in a few weeks!

Instagram 78

Instagram UGC Travel Transportation 78

Pixlee

MAY 15, 2019

Isle features UGC of their customers in blog posts to add additional proof of their product. Even better, use UGC in these spaces to further connect the reader to your brand. Content with UGC has been shown to boost on-page engagement, leading to a better conversion rate overall. Keep your Prose Simple.

Strategy 71

Strategy UGC Content Travel 71

Pixlee

APRIL 4, 2019

Since UGC can be turned into actionable experiences on your website, emails, advertising, and even in-store, there’s no reason to limit your content nurturing to a few platforms, but knowing which social platforms yield the best content for your brand, and how to use that content is key to seamlessly providing the best experience for your customers.

Platform 69

Platform UGC Social Media Content 69

Pixlee

APRIL 8, 2019

With UGC, brands can highlight the ways pet lovers use products or services, whether the products are meant for pets or not. Isle used Pixlee-powered UGC in a blog post to highlight why customers love their inflatable paddleboards. Traveling with pets can often be a challenge, but not with Kimpton Hotels. The post led to a 7.6%

Hotels 72

Hotels UGC Brands Travel 72

Pixlee

NOVEMBER 15, 2018

Savvy brands will unearth this flavor of ‘influencer’ in the form of user-generated content (UGC) to amplify the authentic voice these individuals lend to their content. Shoppers who engage with User-Generated Content (UGC) are more than twice as likely to make a purchase than their peers and UGC increases on-site conversion rates by 12%.

UGC 63

UGC Hotels Nielsen Authentication 63

Sprout Social

JANUARY 3, 2017

Check out the topics for January and join in on the conversation on Twitter. We’ll discuss tips and tricks for referencing past conversations and dive deeper into how a social CRM can help your team reach its 2017 business goals. January 18, 2017: Travel Industry Content With #SproutAllStar Keri Jaehnig. Cheers to 2017!

Upcoming 63

Upcoming Social CRM Tourism Travel 63

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . UGC Best Practices #1: Be Original with Your UGC.

UGC 60

UGC Content Instagram Hashtag 60

agora pulse

DECEMBER 13, 2018

With 83% of customers saying that they need help at the point of purchase , a chatbot could improve your checkout conversion rate. User-generated content (UGC) is content created by unpaid fans which businesses can use to promote themselves. They also reached over 10,000 followers on their pet-friendly travel Pinterest board.

Social Media 132

Social Media UGC Adwords Influencer 132

Pixlee

FEBRUARY 26, 2019

Puma features localized UGC for their website. Reach Untapped Markets with UGC and Compete with Existing Brands. If you’ve ever traveled outside of your home country, you’ve likely noticed differences beyond language barriers. The data backs this strategy up as UGC is proven to lift conversion rates.

UGC 45

UGC Brands Travel Review 45

Pixlee

JULY 3, 2019

With so many ways to craft value-added experiences with content, brands need to choose the best investments to maximize conversions and sales. This makes Under Armour more relevant to their customers and encourages more UGC that the company can then use later to market their products.

UGC 59

UGC Brands Apparel Content 59

Hootsuite

MAY 18, 2023

travly.world Most Beautiful Places in Australia #nature #adventure #explore #traveling • @joaocajuda (IG) | @1amny (IG) | @Lola Hubner | @Michael Drake | @sailor.jay (IG) | @from.miles.away (IG) (DM us please for credits or removal ) ♬ Sail – AWOLNATION 3. more likely to buy something if a sponsored video is humorous.

Video 112

Video HootSuite How To UGC 112

Pixlee

JANUARY 19, 2017

UGC and Brand Influencers. UGC and Brand Loyalty. UGC and Millennials. 59% of millennials claim that they use UGC to inform their purchase decisions about major electronics. That's followed by cars (54%), major appliances (53%), mobile phones (46%), hotels (45%), and travel plans (40%). Businesses make $6.50

UGC 41

UGC Content Loyalty Travel 41

Pixlee

JUNE 14, 2021

Whatever your Instagram KPIs are — awareness, conversions, emails, or follower count — success comes from creating content people like. A surefire way to engage your audience is through user-generated content (UGC). Conversations promote connectivity, which will help you build and grow your community. .

Instagram 52

Instagram UGC Apparel Hashtag 52

Pixlee

JANUARY 25, 2018

According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly. When they noticed that massive amounts of content with the hashtag #SeeAustralia were being shared on social media, they realized it was a great opportunity to bring travelers into the conversation.

Campaign 43

Campaign UGC Content Tourism 43

Pixlee

MARCH 30, 2017

But in a digital world where social media connects travelers and homebodies alike, would-be adventurers no longer have to depend on a travel agent’s recommendation for an exciting new trip. A large number of people around the world, especially millennials, depend on Instagram to explore and find new travel destinations.

Tourism 40

Tourism Instagram Travel Marketing 40

Talkwalker SM

JULY 28, 2016

LifeWellTravelled: Cathay Pacific sets the travel tone. Screenshot from the Facebook account of Brooke Savard, creator of the popular World of Wanderlust travel blog. This success can be partly explained by the continued involvement in the campaign of travel blogger Jessica Stein (2.3

Hashtag 60

Hashtag Industry Campaign Hotels 60

Pixlee

FEBRUARY 7, 2017

Millennials spend 30% of their media time (5 hours/day) engaged with user-generated content (UGC). In less than a decade since its launch, AirBnB marketing has taken over the travel and hospitality industry, becoming the third-largest online accommodation seller worldwide, according to Phocuswright.

UGC 40

UGC Content Instagram Travel 40

Later

NOVEMBER 13, 2019

Instagram Aesthetic Trends #3: A Curated UGC Feed . Whether they use a branded hashtag like Airbnb or curating their whole feed from their community of influencers and ambassadors like Mejuri, UGC is here to stay! . TOP TIP: Find a way to make your UGC content recognizable for your brand, says Jordan from Ritual. .

Instagram 85

Instagram Trends UGC Meme 85

Pixlee

OCTOBER 7, 2019

Feedback can come in the form of UGC. Remember, its a conversation! They’re able to offer value-added experiences for travelers who are already booking accommodations through Airbnb. . For that reason, to thrive and outstand the competition, focus on gathering feedback from your shoppers. Sell Experiences.

Retail 46

Retail UGC Comparison Price 46

Later

JUNE 12, 2019

I’ve realized that the more I have conversations, the more I hold myself accountable to practice what I’m preaching. If that doesn’t work for your brand, you can take a page of out @girlboss ‘ book and share inspiring quotes that appeal to your audience and also engage them in conversation: View this post on Instagram.

Instagram 73

Instagram UGC Feed Feedly 73

Convince & Convert

DECEMBER 4, 2015

To continue the conversation, the company shared the images and stories of customers and employees who decided to #OptOutside on its social media channels, putting a human face on the movement. From the robotic voice to old fashioned imagery, the experience is akin to traveling back in time. Let Consumers Know You’re Closed.

Content 60

Content How To Tumblr UGC 60

Pixlee

NOVEMBER 2, 2020

Travel and hospitality brands have faced one of the biggest challenges yet: 2020. After years of growth, fueled by influencers and social media, the travel industry has taken a significant hit. Domestic travel, and road trips, are appearing to make a small comeback as border restrictions remain uncertain.

Travel 56

Travel Brands Marketing Hotels 56

Sprout Social

JULY 18, 2023

New generations of consumers choose social as their communication channel of choice, and turn to their favorite networks to plan everything from their next restaurant reservation to a complete travel itinerary. Tabbey describes standing out in the “slopes of sameness” a challenge a lot of travel-based hospitality companies face.

Social Media 98

Social Media Brands Hotels Loyalty 98

Later

OCTOBER 29, 2019

But we do know that the Instagram algorithm favors genuine conversations. . So with that in mind, it’s more about providing quality conversations, rather than quick, short replies. Take a look at how travel company G Adventures always uses relevant hashtags on their posts: .

Instagram 76

Instagram Hashtag Feed Feedly 76

Later

MARCH 30, 2020

12: 97% of 18-29 Year Olds are More Like To Shop From UGC. UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! From fashion and travel, to homeware and pets, there’s a Pinterest board for every interest.

Statistics 67

Statistics Social Media Marketing Instagram 67

Hootsuite

MAY 16, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. Monitor brand mentions and conversations Social media brand monitoring and sentiment analysis are at the heart of all online reputation management efforts. Need social media monitoring tools to find these brand conversations?

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Pixlee

JUNE 30, 2021

This shift in the way businesses approach advertising has opened up conversations about the type of content customers engage with the most. This is where user-generated content (UGC), media created by regular customers and often shared on social media, comes in. Here’s where UGC comes in handy.

UGC 64

UGC Content CSR Apparel 64

Pixlee

DECEMBER 12, 2018

Use UGC to Boost Conversions. Brands that use user-generated content (UGC) see at least two times higher conversion rates as opposed to traditional model or stock photos. Try adding rich UGC to your emails to showcase your products in an authentic manner.

Conversation 41

Conversation Brands UGC Apparel 41