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How to create better social listening queries

Sprout Social

Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. In this article, we’ll show you how to craft social listening queries that answer your burning questions on consumer preferences, sentiment and more. Millions of conversations happen on social media every day.

How To 98
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Social media listening examples that will help you unearth better insights

Sprout Social

One computer software company uses Sprout Listening to measure sentiment around their brand and products ahead of rebranding. With Listening, they uncover keywords people use about their current brand, and the social conversation after the brand shift. Apply it: Be the first to know if sentiment around your brand is rising or falling.

Examples 119
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Strengthen your competitive analysis strategy with social listening

Sprout Social

For social marketers, gaining these competitive insights has become an increasingly critical tool to help them differentiate their brand and strengthen their share of voice (SOV) in the conversation. . With this in mind, we’re excited to share that we’ve released a powerful new template for Competitive Analysis in Sprout Listening.

Analysis 140
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Breaking Down Social Listening for B2B: The Full Guide

Oktopost

But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. However, with many B2B marketers leaning heavily on LinkedIn to generate leads, and strong social listening tactics taking place on Twitter, what can B2B marketers gain by social listening? Engaging Customers.

B2B 155
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14 Social Inbox Tools That Will Get You To (Social) Inbox Zero

Hootsuite

Bonus: Get a free, easy-to-use Customer Service Report Template that helps you track and calculate your monthly customer service efforts all in one place. Each social contact becomes part of a customer’s social conversation history with your brand, so you can tell at a glance whether this is their first contact with your or their 15th.

Tools 78
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The role of AI in creating a more human customer experience

Sprout Social

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. In this manner, sentiment analysis can identify factors affecting your brand image, customer retention rate or brand loyalty.

Sentiment 102
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Why it’s time to break up with your biannual brand survey

Sprout Social

If you’re only conducting biannual brand perception surveys, you could be missing meaningful shifts in audience sentiment. Even now, an online conversation could impact how people will perceive your brand for months to come. Twitter Brand Surveys. On Twitter, brands aren’t just part of the fun.

Survey 91