Sprout Social

MARCH 12, 2024

million conversations about the presidential election which garnered almost 45 million engagements and more than 103 billion impressions. Of these conversations, less than half were positive. With social listening tools , they can dive into the sentiment and scope of political topics on social, and monitor for impending crises.

Social Media 110

Social Media Marketing Sentiment Influencer 110

Sprout Social

MARCH 5, 2024

Dan leads the team strategy by consulting on strategy, best practices, and interpreting key campaign metrics and trends. The Social Media Specialist who reports to Dan handles scheduling, pulling metrics and monitoring conversations across social channels. The big misconception about social is that it’s easy.

Resources 99

Resources Telecommunications Collaboration Project 99

Sprout Social

JANUARY 9, 2024

AI enables you to analyze data in real-time by computing the change in variables as they happen so businesses can monitor and pivot campaign strategies promptly. You get a complete picture of what’s top-of-mind in social conversations and uncover common themes and topics regarding your brand, products and service. Let’s dig deeper.

Analytics 110

Analytics Sentiment Analysis Patterns 110

Sprout Social

OCTOBER 25, 2022

Jokes aside, your brand awareness strategy will set the tone for a person’s entire experience with your brand. As your brand awareness strategy matures, you’ll soon find that the most effective awareness drivers don’t come from your official brand channels: they come from your fans. Source: Marketoonist. Fans beget more fans.

Strategy 127

Strategy Brands Hubspot Survey 127

Oktopost

MARCH 7, 2022

Like actual listening, social listening can be the glue that holds your marketing strategy together. But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. This shift created an opportunity for social listening to thrive in a B2B marketing strategy. Engaging Customers.

B2B 155

B2B Sentiment Analysis Reputation 155

Hootsuite

SEPTEMBER 21, 2023

They can be key performance indicators : numbers that inform and measure your social media strategy and help your team see where you’ve been and where you’re going. These metrics are best contextualized by more concrete numbers such as click-through rate or visitor-to-lead conversions. But here’s the thing. Trust us. )

Metrics 107

Metrics Examples Marketing HootSuite 107

Sprout Social

AUGUST 9, 2023

Executives need contextualized social media metrics like sentiment analysis, customer satisfaction and competitor benchmarks to make informed decisions. Why a social media scorecard is crucial for leadership Most CEOs are already a part of their brand’s external social strategy. airbnb the @barbie dreamhouse is back on airbnb.

Social Media 78

Social Media Sentiment Metrics Data 78

Hootsuite

APRIL 25, 2024

From Hootsuite’s Swiss army knife versatility to Talkwalker’s data-driven insights and Pocket’s simplicity, discover which content curation tool best aligns with your social strategy. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.

Curation 89

Curation Social Media Management Tools Social Media 89

Sprout Social

JUNE 26, 2023

They enable you to develop a compelling customer experience strategy to serve customers better, provide personalized offerings and build meaningful relationships. Sentiment analysis Sentiment analysis detects emotions or sentiments in data, which can be used to gauge how customers perceive your brand or your services.

Sentiment 101

Sentiment Analysis Patterns Price 101

Hootsuite

JANUARY 22, 2020

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. In simple terms, it involves monitoring the conversations people are having on social media about your business niche. Here are some of the aspects you should keep in mind: Sentiment. Feedback.

Social Media 145

Social Media HootSuite Template Templates 145

Sprout Social

JANUARY 18, 2022

These conversations are more than online chit-chat. With social listening , you can distill those unfiltered conversations into actionable insights that can inform your communications goals. In Sprout, Listening Topics can be designed using pre-built templates or through custom queries. Social listening for brand sentiment.

Skills 124

Skills Sentiment Team Press Release 124

Hootsuite

MAY 6, 2024

A good social inbox tool is the foundation of an effective social messaging strategy — and a handy tool for keeping followers, customers, and prospects happy. Bonus: Get a free, easy-to-use Customer Service Report Template that helps you track and calculate your monthly customer service efforts all in one place.

Tools 79

Tools HootSuite Team Social Media 79

Sprout Social

JANUARY 19, 2021

Through all the ups and downs, brands wrestled with how they could—and should—pivot their marketing strategies to stay connected with their customers. And in these “unprecedented times,” these customer insights are critical not only for marketing, but for business strategy across the organization. Benchmark against competitors.

Data 92

Data Sentiment API Analysis 92

Sprout Social

JANUARY 3, 2022

To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. Most marketers understand that it’s critical to have a firm grasp on your competition’s value proposition, strategy and positioning. — Starbucks Coffee (@Starbucks) November 10, 2021.

Data 140

Data Social Media Sentiment Team 140

Sprout Social

MAY 11, 2023

Brand safety tools can also track conversations about your company online: They monitor what people are commenting on your posts and ads, how your brand hashtags are being used and the discourse surrounding your brand. Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns.

Reputation 127

Reputation Tools Brands How To 127

Sprout Social

OCTOBER 4, 2021

In this article, we’ll break down best practices for measuring both your earned and your owned social data, how you can use this comprehensive perspective to inform strategy decisions across the business, and how you can do it all with a tool like Sprout. What is owned and earned data? Analyze by content type or topic category.

Data 120

Data Metrics Sentiment Analytics 120

Sprout Social

APRIL 7, 2021

When you build a content strategy plan based only on the metrics you can see, you’re designing it for just a tiny portion of your potential target audience. Shaping strategies around the vocal minority will only get you so far. A holistic content strategy plan includes behind-the-scenes metrics. Conversion rates.

Social Media 133

Social Media Content Lurker Metrics 133

Hootsuite

JANUARY 24, 2022

Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. Like any business strategy, social media marketing is most effective when your goals and plans are based on real data. Even more specifically, you can customize your strategy by location or demographics.

Data 95

Data Social Media HootSuite Template 95

Sprout Social

AUGUST 10, 2022

This includes filtering influencers based on certain characteristics, sending pre-written email pitches and finding online conversations about your brand. Keep an eye on what your competitors are doing and compare your own progress to create better influencer marketing strategies. Analyze consumer sentiment and brand health.

Influencer 110

Influencer Tools Marketing Software 110

Sprout Social

AUGUST 17, 2022

This includes strengthening your sales strategy and uncovering what your audience wants. These types of conversations don’t typically pop up in your notifications. Based on Sprout’s own research, supporting sales strategy (65%) is the number one use of social data by brands. The problem?

Campaign 121

Campaign Social Media Tools Hubspot 121

Sprout Social

JANUARY 3, 2023

Imagine the benefits of using their collective IQ to integrate social strategy and data in all aspects of the business. A successful social media strategy is rooted in collaboration. Working with customer service, product and other departments on your strategy helps you get the most from your marketing resources.

Collaboration 118

Collaboration Social Media Team Sentiment 118

Sprout Social

MARCH 7, 2022

This information can help you determine the perceived threat of a crisis, making it foundational to your response strategy. If you’re only conducting biannual brand perception surveys, you could be missing meaningful shifts in audience sentiment. Sprout’s Listening tool helps brands keep a pulse on the conversations that matter most.

Survey 90

Survey Brands Sentiment Template 90

Hootsuite

MAY 15, 2023

Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about. Bonus: Get a free, customizable social media guidelines template to quickly and easily create recommendations for your company and employees.

Social Media 94

Social Media HootSuite Guidelines Marketing 94

Hootsuite

OCTOBER 13, 2020

Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media. To figure out where you stand on the positive/negative spectrum, you need to analyze these conversions. What is a social media sentiment analysis? Why is social sentiment analysis important?

Sentiment 145

Sentiment Analysis Template Templates 145

Sprout Social

NOVEMBER 2, 2023

To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. Streamline content creation, social customer care strategy and messaging optimization across every touchpoint. Guide multiple departments.

Examples 100

Examples Template Templates How To 100

Hootsuite

FEBRUARY 1, 2022

Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. The strategy is very similar to good ‘ol regular influencer marketing. Remember that your Twitch influencer marketing strategy is going out live, making for endless possibilities to showcase your product or service.

Marketing 104

Marketing Authentication Template Templates 104

Hootsuite

AUGUST 25, 2021

This sentiment has gone from being something whispered quietly in the back corners of marketing departments to center stage on Twitter. And it’s a conversation that’s begun to go mainstream. Bonus: Customize our free, professionally designed resume templates to land your dream social media job today. Download them now.

Social Media Management 126

Social Media Management Social Media HootSuite Training 126

Sprout Social

MAY 24, 2022

Achieving a balance between paid, owned and earned media strategies is an ever-evolving skill. As consumers turn to social media for everything from education to entertainment and more, the channel’s role in a successful integrated marketing strategy expands. Now, social strategies apply to more than just owned media.

Sentiment 95

Sentiment Metrics Hashtag Review 95

Sprout Social

DECEMBER 29, 2022

There’s also power in brands prioritizing online conversations that are visible to the masses. But the organic conversations on social also give you ample chances to listen and learn from your customers, reshaping your brand reputation with genuine feedback to correct any missteps. How popular a conversation is around your brand.

Reputation 89

Reputation Sentiment Loyalty Nielsen 89

Sprout Social

AUGUST 28, 2023

Marketers are using AI in several ways, such as sentiment analysis to understand and respond to customer feedback and crises, competitive analysis to stay ahead of the market and content recommendation engines to improve engagement. Some 44% of business leaders are using sentiment analysis to understand consumer behavior.

Team 87

Team Tools Marketing Hubspot 87

Hootsuite

APRIL 12, 2021

So let’s look at what’s new, starting with our promise to help you connect more of the customer conversation journey. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Axa Insurance implemented a messaging-first strategy using Sparkcentral. The future of customer care.

HootSuite 98

HootSuite Insurance Hubspot Sharepoint 98

Sprout Social

JANUARY 19, 2022

Dive deeper below, then download our product launch checklist template to ensure you’re ready to say, “We have lift-off.”. Social listening is using social media to find honest, relevant conversations people are having about your business, products and competition. How about Converse? Set your launch goals. Time your launch.

Products 132

Products Social Media FAQ Sentiment 132

Hootsuite

SEPTEMBER 14, 2020

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. Keyhole positions itself as a “conversation tracker,” meaning that this tool specializes in tracking hashtags and keywords. Get the free template now! Instagram analytics tools. Audience metrics.

Metrics 145

Metrics Analytics Instagram Tools 145

Sprout Social

DECEMBER 7, 2021

According to Sarah Chapman , Digital Strategy Director at CareSource, navigating these changes has primed social media managers for senior leadership roles. This has given many the leverage needed to break out of marketing silos and join conversations throughout their greater organizations. You’ll master remote content production.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Sprout Social

OCTOBER 11, 2022

Adjusting content or moderating online conversations can make or break a brand. As a brand or business, how do you ensure that the conversations you take part in are appropriate? This is also a strong example of getting familiar with the current conversation before posting. Enter social media moderation.

Eventful 110

Eventful Social Media How To Sports 110

Sprout Social

MARCH 25, 2021

To most social marketers, metrics like impressions, engagements, conversions and clicks need almost no explaining. As a result, this makes it difficult for social teams to ask for the executive buy-in and investment they need to take their social strategies to the next level. — Sprout Social (@SproutSocial) September 8, 2020.

Report 108

Report Social Media Metrics Team 108

Sprout Social

OCTOBER 6, 2022

And keep in mind: going viral is a bonus—not a strategy, and certainly not a reliable solution for slow channels. Knowing you want something to go viral isn’t enough for a solid social media marketing strategy. Or do you want to generate conversions? Join the conversation. Are you looking for brand awareness?

Video 126

Video Social Media How To Trends 126