Convince & Convert

MARCH 28, 2024

It feels like our marketing planning and execution process is running faster than ever before. But acquiring, capturing, and processing this data is one thing, what do you do with it once you have it? Process data Once you’ve got the data, it’s time to organize and analyze it to spot patterns and trends.

Data 144

Data Repository Team Process 144

Sprout Social

FEBRUARY 19, 2024

This combination enriches regular automation by embedding AI capabilities, like the ability to learn and adapt from previous tasks, into the process. Intelligent automation is the blending of AI with robotic process automation (RPA) and is often used synonymously with AI automation. What is intelligent automation (IA)?

Strategy 105

Strategy Sentiment Patterns Marketing 105

Webbiquity SMM

JANUARY 23, 2024

How to Use Social Listening to Retain More Customers Social media monitoring is no longer just an add-on element in social media marketing , but a must-have process to monitor the pulse of customer preferences. Manually tracking individual mentions is a time-consuming process. Some key conversations may even slip through the cracks.

Sentiment 142

Sentiment How To Analysis Trends 142

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey.

Metrics 100

Metrics Influencer Marketing Survey 100

Sprout Social

JANUARY 11, 2024

Why you should measure brand awareness Brand awareness is a make-or-break factor in a customer’s decision-making process. In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter?

Brands 110

Brands How To Sentiment Metrics 110

Social Media Strategies Summit

APRIL 11, 2024

After all, the format was rated as the most effective type of content by 45% of marketers in Semrush’s latest State of Content Marketing Survey. Luckily, there’s an effective hack for removing this conversion obstacle. This effectively shortened the sales cycle and improved its customer acquisition process.

Social Media 226

Social Media Tips Marketing UGC 226

Sprout Social

OCTOBER 31, 2023

Why influencer marketing ROI matters Nearly half (47%) of social marketers say measuring the effectiveness of campaigns is one of their top influencer marketing challenges, according to our Q3 2023 Pulse Survey. Another integral piece of the influencer identification process is checking their audience’s affinity.

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ROI Influencer Marketing Survey 107

Social Media Strategies Summit

SEPTEMBER 22, 2023

Image source To help you determine what that looks like, we’ve created a 10-step process to deliver five-star customer service on social media. That means monitoring social media conversations where people discuss your brand and products without @-ing you. Monitor for phrases like “{your brand/product} + worst.” Positive comments.

Strategy 130

Strategy FAQ Guidelines Policies 130

Convince & Convert

MAY 25, 2014

” In general, we don’t spend enough time thinking about conversion rate optimization and the impact of forms on that critical metric. click to tweet ) 11 Massively Doable Ways to Increase Conversions with Better Forms 1. That sentiment – all too common – is a conversion rate crusher.

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Conversation Badge Sample Samples 166

Sprout Social

JANUARY 9, 2024

AI analytics is the process of extracting useful information from big data using advanced machine learning (ML) and AI tasks like natural language processing (NLP). AI analytics depends on four critical AI sub-tasks to provide insights—machine learning, natural language processing, neural networks (NNs) and deep learning (DL).

Analytics 114

Analytics Sentiment Analysis Patterns 114

Convince & Convert

DECEMBER 15, 2023

Empower your people – and your processes – to move faster Nothing kills relevance faster than an approval process that can take days (or weeks!) So it’s really about connecting with those people and brands joining the conversation. to get through. Iconic beauty brand Glossier swears by this approach, and it has served them well.

Brands 151

Brands Marketing Real Estate Collaboration 151

Hootsuite

SEPTEMBER 14, 2023

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Convince & Convert

OCTOBER 22, 2021

According to a 2016 survey from Bambu by Sprout Social, seven in ten employees are using social media at work. Blocking popular networks and monitoring browsing history isn’t going to stop anyone from checking Facebook—especially when 11 percent of those surveyed admitted to using social media during bathroom breaks.

Survey 125

Survey How To Education Hotels 125

Sprout Social

FEBRUARY 29, 2024

Each domain benefits from AI’s ability to streamline processes, improve efficiency, and provide actionable insights, making every interaction and decision more meaningful and effective. Today, AI is an umbrella term that includes various subfields, such as machine learning, deep learning and natural language processing.

Patterns 121

Patterns Sentiment Analysis Proposal 121

Sprout Social

DECEMBER 5, 2023

That’s the question we set out to answer when we surveyed 1,623 consumers from the US and the UK. The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%).

Social Media 123

Social Media Survey Education Team 123

Oktopost

SEPTEMBER 12, 2023

Intent data allows you to build robust targeted campaigns, boosting lead generation efforts, enhancing conversion rates, and increasing ROI for your business. It provides deeper insights into prospect behavior, enabling precise and personalized marketing strategies for better conversions. How Do You Collect Intent Data?

Data 124

Data B2B How To Metrics 124

Sprout Social

JUNE 14, 2023

According to a Q2 2023 Sprout pulse survey, 42% of marketers plan to stop working in social media within the next two years, and 20% want to change careers within the next 12 months. Several survey respondents mentioned an interest in areas with more straightforward avenues to growth, like demand generation or corporate communications.

Survey 97

Survey Marketing Social Media Management Badge 97

Sprout Social

OCTOBER 4, 2023

Here are 3 brands who have developed a creative Tagging strategy for marketing campaigns and beyond, and how it empowers them to streamline otherwise complicated reporting processes. London-based retailer River Island uses Tags to make this reporting process easier. Using a specific Inbox Rule automates this process.

Strategy 123

Strategy Brands UGC Marketing 123

Sprout Social

FEBRUARY 8, 2021

Voice of the customer is a market research term for the process of collecting, analyzing and implementing customer feedback data. Through collection methods like surveys and reviews, the data will then be analyzed and distributed to relevant departments. Others, like surveys and customer interviews, require a more active approach.

Data 125

Data Survey How To Review 125

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. What is AI-driven customer experience? These are the most prominent ones.

Sentiment 105

Sentiment Analysis Patterns Price 105

Razor Social

MARCH 14, 2016

This is where a content conversion funnel comes in. A content conversion funnel is where you share a piece of content that gets attention from your potential audience and then you lead them down a path to a potential sale. It starts with a survey to your audience and results in a 4-part video series to sell. PRISM funnel.

Conversation 72

Conversation Content How To Buy 72

Convince & Convert

MARCH 24, 2015

When it comes to form conversions, small changes can make a big difference. To help kick off your own Project Conversion, here are the top five form areas to optimize today. Conversion Buttons Your form button is the final touch point between your user and form submission. This isn’t the time to be obscure.

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Conversation Project Survey Campaign 60

Sprout Social

OCTOBER 25, 2022

Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand. Data from brand surveys can be used to track brand perception over time, providing businesses with the insights needed to shape their company’s image in the right direction. Website traffic.

Strategy 131

Strategy Brands Hubspot Survey 131

Oktopost

JANUARY 12, 2021

They are already used to slick, streamlined interfaces and experiences in their buying process, so they want the same in their B2B interactions. It also requires a more personalized sales and support process. Surveys are a classic method to gather customer feedback, but they need to be used properly. Customer Feedback.

B2B 101

B2B Marketing Metrics Survey 101

Sprout Social

OCTOBER 19, 2023

Not surprisingly, according to a Q2 2023 Sprout Pulse Survey of 255 social marketers, 71% are already integrating AI and automation tools into their workflow, and 82% of them report positive results. Thus, cutting through the noise of thousands of social conversations in seconds to give you data that matters to your brand.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Sprout Social

NOVEMBER 2, 2023

Maybe some processes are repetitive, or some solutions cause more friction. The buying process The buying process is the step-by-step path a customer follows to make a purchase decision. Don’t forget to integrate feedback mechanisms, such as customer surveys or user testing. Identify inefficiencies.

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Examples Template Templates How To 104

Sprout Social

FEBRUARY 12, 2024

It’s also important to align influencer activities with platforms that drive high engagement and conversion rates. Think long-term impact According to our Q3 2023 Sprout Pulse Survey of 307 US-based social marketers, 33% prioritize long-term partnerships with influencers over one-off campaigns. Take Pipedrive, for example.

Influencer 107

Influencer Marketing Collaboration ROI 107

Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. However, the process of lead generation is not that easy. Still, 61% of marketers want to increase the effectiveness of their SEO to get more visits and conversions this year. Guest post by Brandon Brown. Content Marketing.

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B2B Brands LinkedIn Influencer 217

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources.

Marketing 132

Marketing How To Sample Samples 132

Sprout Social

DECEMBER 22, 2022

As we surveyed the social landscape, we classified networks into two different categories–engagement and awareness. Whether you’re encouraging users to share content with their personal audiences or creating space for dialogue in the comments, engagement networks are all about building conversations. Setting expectations. Looking back.

Strategy 108

Strategy Metrics Team Social Media 108

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. This leads to stronger connections and loyalty that stimulate your sales.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Sprout Social

JUNE 7, 2023

Social listening involves analyzing conversations on social media and review platforms related to your brand and industry, which you can use to make better decisions. Sprout’s social listening tool analyzes hashtags and keywords, and captures trends from conversations across social networks like Twitter, Instagram and Reddit.

Brands 114

Brands Sentiment How To Analysis 114

Postcron

JANUARY 10, 2020

A recent Local Consumer Review Survey revealed that 91 percent of 18 to 34-year-old consumers trust online reviews as much as personal recommendations. A Clutch survey of 1,000 online shoppers revealed that nearly one-quarter of online product reviews are prompted by email marketing. Emails make the review collection process outbound.

Review 123

Review Apparel Reputation Survey 123

Buffer Social

MAY 26, 2022

At this stage, we also included a survey to get the team’s feedback on the overall process. Conversations about what we can do as individuals start to pop up in our Slack channels, and it was clear that collectively, we wish we could do more about the devastating crisis. and the U.K. Send us a tweet !

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Guidelines Team Survey Small Business 84

Sprout Social

SEPTEMBER 21, 2020

But what he learned (and what I learned, as his excitement bubbled over into our dinner conversations) is that it’s about much more than that. Flory and Lutze believe this emboldens creators to try new things, share in-progress work and fall in love with the process vs. the affirmation of popularity metrics.

Issues 136

Issues Survey Campaign Authentication 136

Keyhole.co

FEBRUARY 8, 2024

Cultivating lasting relationships with your audience, not just fleeting conversions, is the path to long-term success. Remember, high engagement translates to greater brand influence and a higher chance of conversions. Conversions In 2024, conversions (purchases, signups, etc.) Don’t fret!

Metrics 52

Metrics Influencer Sentiment ROI 52

Sprout Social

MAY 16, 2023

Our latest partnership with The Harris Poll surveyed more than 700 business decision-makers across the US and UK for an updated look at the current state of social media—so you can stay ahead of the curve and ahead of the competition. These are more than just process refinements.

Social Media 110

Social Media Loyalty Reputation Data 110