Sprout Social

DECEMBER 6, 2023

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. Please note: The information provided in this article does not, and is not intended to, constitute formal legal advice.

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Social Media Privacy Insurance Guidelines 104

Sprout Social

AUGUST 22, 2023

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. What is conversational analytics? What are the benefits of conversational analytics?

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Analytics Conversation Brands Sentiment 84

Ignite Social Media

MAY 30, 2017

You’ve heard the term social media listening , but is your brand doing it? You’re probably already listening to what your customers and prospects have to say within other marketing channels, but what about on social? Some brands may only be on one social media channel because (understandably) that’s all they have time to manage.

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Conversation Social Media Content How To 124

Dave Fleet

JUNE 8, 2012

We’ve reached a critical point in the evolution of social media as a business tool. We’re at the point of social media saturation, and something’s got to give. So began the session description for my recent presentation at BlogWorld New York. Six Essential Shifts in Social Media Strategy.

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Social Media Strategy Company Course 410

The Realtime Report

APRIL 12, 2023

The Future of SEO with AI Integration: How Conversational AI-Powered Search Engines Will Impact SEO Search engines are evolving rapidly with the advancement of artificial intelligence (AI). In recent years, we have seen several innovations that aim to make searches more interactive, personalized, and conversational.

SEO 91

SEO Engineering Conversation Research 91

Sprout Social

AUGUST 17, 2022

Is it time to step up your social media monitoring ? With so many networks and interactions across social media, tracking your engagement data can be tricky. According to the Sprout Social Index™ , 60% of brands analyze their social data daily. 10 social media monitoring tools that should be on your radar.

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Campaign Social Media Tools Hubspot 125

Sprout Social

MAY 18, 2023

Social practitioners wear many hats as they balance emerging networks and formats. Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. Social media copywriting varies greatly by industry and brand. Recycle your content Repurpose, repurpose, repurpose.

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Social Media Template Templates Skills 126

Sprout Social

MAY 16, 2023

It’s been two years since we last partnered with The Harris Poll to understand how leaders view the state of social media and its impact on an organization. At that time, social as a channel and profession was undergoing a major evolution. Today, it’s clear that constant change is simply a part of the job.

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Social Media Loyalty Reputation Data 109

Social Media Strategies Summit

NOVEMBER 7, 2018

It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. There is a lot of chatter about emerging social media sites, and where brands should make investments in 2019. So how is a social media marketer to decide?

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Platform Social Media Influencer Trends 271

Dave Fleet

FEBRUARY 28, 2013

What if you had to re-examine your assumptions around social media? What if, instead of thinking about conversations in ones and twos, you had to think about them in thousands and tens of thousands? Last weekend I presented a session at PodCamp Toronto entitled “From One to a Million: Managing Social Media at Scale.”

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Social Media Communities Overview Forums 393

Sprout Social

DECEMBER 5, 2023

The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). What is it about social media careers that makes them dominated by white women?

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Social Media Survey Education Team 122

Social Media Strategies Summit

FEBRUARY 27, 2020

We don’t have to tell you that social media is an industry that changes almost daily. At any given moment, there are new tools, platform updates, improved tracking, and several 2020 social media trends are emerging now that point to our industry being one of constant movement. Source: PEW Surveys conducted 2012-2019.

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Trends Social Media Instagram Platform 182

Rebekah Radice

AUGUST 6, 2018

Yet I remember my first presentation like it was yesterday. I’ve found my voice, strengthened my style, and nailed down a process that creates powerful and engaging presentations. How to Create a Powerful Presentation and Grow Your Business. The backbone of every stellar presentation is thorough research.

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How To Research Energy Social Media 99

Ignite Social Media

APRIL 29, 2019

Spring is synonymous with change and that certainly applies when it comes to social media. There were a whole host of new features and updates being rolled out over the past month from some of the top social platforms. Let’s talk about the April Social Media Trends! . Instagram Shopping Evolves.

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Trends Social Media LinkedIn Instagram 122

Sprout Social

AUGUST 26, 2020

So you’re ready to bring on a new social media manager to help your brand or agency’s marketing efforts. This is why it’s so important to know how to train social media managers and properly onboard a new social media team member. What to look for when hiring a social media manager.

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Team Social Media Social Media Management How To 139

Hootsuite

MAY 31, 2023

Are you ready to tap into ChatGPT social media success? Social media managers have suffered too long with tedious, manual tasks. Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable.

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Social Media HootSuite How To URL 140

Oktopost

JUNE 1, 2023

Without the right approach, leveraging social media can feel like a constant source of friction. Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. Constraints on time and resources.

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ROI Social Media Marketing Curation 62

Sprout Social

SEPTEMBER 2, 2022

Between algorithm shifts and the rise of new platforms, the only constant in the world of social media is change. And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. Org-wide social media marketing training. Level: Beginner.

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Training Course Resources Social Media 117

Sprout Social

JANUARY 19, 2022

We’ll help you lay the groundwork for a smooth product launch using the power of social media to inform every step. What is social listening? Social listening is using social media to find honest, relevant conversations people are having about your business, products and competition. Time your launch.

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Products Social Media FAQ Sentiment 135

Oktopost

JULY 6, 2023

These days, and for a while now (a while in internet terms, anyway), the very center of the universe has been social media. Your mind is probably going to the B2C brands that have made a splash on the socials but, in B2B, the landscape is just as productive and just as fruitful.

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Publishing Social Media How To B2B 62

Sprout Social

DECEMBER 13, 2022

As a social media professional, I know the landscape of social media is prone to change, along with the functionality of individual platforms. When I first came to work at MIT, Google+, Periscope and Storify were all a part of a social media manager’s vernacular. Crisis after crisis.

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Social Media Social Media Management Storify Resources 102

Sprout Social

FEBRUARY 15, 2022

Do you have what it takes to be a social media consultant? Let’s break down ways to become a successful social media consultant and how to get started. If you need writing, social, or marketing/comms help, I’m taking clients! What do social media consultants do? This career takes time and work.

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Consultant Social Media How To Insurance 106

Buffer Social

JANUARY 25, 2018

Social media is changing at a rapid pace. For example, the content format Stories was introduced on several major social media platforms slightly more than a year ago. To succeed on social media, it’s essential to stay ahead of the curve and understand the latest social media trends.

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Social Media Trends Report Survey 111

Sprout Social

SEPTEMBER 22, 2021

Is your business prepared for the era of conversational commerce? Social media. Modern customers expect conversations and meaningful interactions with brands. We’ve seen it firsthand: our own research notes that 76% of consumers follow brands on social media for the sake of customer support.

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Conversation Loyalty Policies Examples 87

Buffer Social

JUNE 16, 2022

Social media plays a big role in how we exist on and offline. And with remote work on the rise, it’s more important than ever to understand how to use social media to connect with peers and mentors. How can social media impact your career?

Social Media 118

Social Media How To LinkedIn Authentication 118

Janet Fouts

JULY 24, 2017

when presented with only product highlights and specifications, analysis and data. Understanding how emotion comes into play in buying decisions can be extremely useful when listening on social media sites. Humans still have to process this data and guage what the feelings associated with it are. Listen to social.

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Social Media Focus Group Sentiment Analysis 144

Buffer Social

OCTOBER 2, 2023

Get the need-to-know highlights from the social media industry that happened the week of September 25-28. This feature could add a fun, interactive element to your conversations with followers or team members. An improved content reporting flow has been introduced , simplifying the process of reporting rule-breaking content.

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News Report Social Media Instagram 80

Hootsuite

MAY 21, 2020

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. But before we do, let’s look at exactly what social media monitoring is and why it’s critical to any successful social marketing strategy.

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Social Media Tools HootSuite Sentiment 145

Hootsuite

SEPTEMBER 7, 2022

Social media has revolutionized the way we connect and communicate with each other. Teachers and administrators have realized the potential of using social media in education. These days, the best educators are embracing social media’s role in the classroom. How does social media influence education?

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Education Social Media Tips HootSuite 93

Mindjumpers

APRIL 11, 2012

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. The white paper throws some light on the following: How to define social analytics as a discipline. Monitoring strategies that contribute to sale.

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Metrics Analytics Nielsen Social Media 268

Hootsuite

APRIL 25, 2023

Fake social media accounts are an ongoing problem for both social media platforms and for brands. Impostors on social media present a real challenge for all major brands. Impostors on social media present a real challenge for all major brands. What are fake social media accounts?

Social Media 88

Social Media Brands Tips HootSuite 88

Rebekah Radice

JANUARY 7, 2019

It can be a scary proposition to analyze your social media performance, but without an audit, there’s zero room for improvement. I’ve broken down 8 steps to help you measure each aspect of your social media performance. How to Measure Social Media Performance. Conversions. Share of Voice.

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Social Media How To Metrics URL 145

Social Media Strategies Summit

NOVEMBER 30, 2022

hours on social media. In a world where 82% of consumers say they prefer a brand’s values to align with their own , it’s only natural for marketers to join conversations around events like Black History Month. It’s a distinctly un-human company: its product is an algorithm that presents us with the information we want.

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Campaign Brands Influencer Collaboration 304

Sprout Social

JULY 6, 2020

consumers say it’s important for brands to take a stand on social and political issues. Furthermore, 67% of people believe brands are effective at raising awareness around important public issues when they speak out on social media specifically. Brands need to go beyond a one-time statement about diversity on social media.

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Strategy Social Media Organization Education 145

Oktopost

MAY 22, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary People want to follow people on social media. Today more than ever, audiences demand authenticity from brands on social media. Chloe even reveals her favorite tech tools to streamline the process.

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Strategy Tips Apple Social Media Management 118

Sprout Social

JANUARY 4, 2021

It’s another to pitch a social media marketing campaign and secure your boss’ approval to execute it, especially when you consider the impact the events of 2020 have had on marketing as a whole. Using social data to prepare your pitch. Packaging and presenting your pitch to get your team on board. What’s the big idea?

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Campaign Social Media Marketing Metrics 125

agora pulse

OCTOBER 19, 2017

And yes, you should bother to have social media KPIs. The first is that many businesses now see the potential value of acquisition and retention that social media may bring to their business and want to amplify it. Which Social Media KPIs Should I Measure? Conversions. Engagement. Web Traffic.

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Social Media CPI URL Social Media Management 133